See, listen,
I am upset that nose hairs start coming out
gray. Yeah. Not what I was expecting. Or they come
out. What's that? Or they even come out.
Yeah. That's upsetting in itself. Well, I'm okay cutting them
off, but I just don't like cutting off gray ones
for them to be a consistent color. Why
are you sure? What's? That at some
point you stand in front of the mirror and you're like, I'm going to die
soon. What's the point?
I mean, that's a valid question. What is the point? What is the
point? Why die soon? What gave you that
idea? What's that? What gave you that idea?
I think the average age is, what, 73 for a
man. Right. It's the highest it's been in. It's starting to go
back down now, though, right? Yeah. I think COVID skewed the numbers,
but 73. Okay.
I'm past the middle age, right?
Yeah. So I'm closer to death than I
was before. Yeah. And
I've lived longer than I have left.
Yeah. If I don't
buck the trend and I end up hitting the
average yeah. That's depressing.
If it was anybody else, I would say that's a really sad conversation
and topic, but as much hell as you've given me
that I feel that way. Past the halfway point. Exactly.
But you haven't hit the gray nose hairs yet, and that's when you
go, I'm going to die soon.
Well, I mean, you were working out, what, like,
almost two months ago and hurt your shoulders, and you still
have reduced mobility. No, they're good now.
It was yesterday that they weren't good. They just get a little sore.
I'm okay. All right. That's good. Yeah. But
you wake up sore every morning. Yeah, I do.
Do you wake up sore every morning? My left shoulder. Yeah. It's hard for
me to sleep on my left shoulder. It gets sore. You sleep on your
side? Not been sore all day long, but it's sore right now.
Now that we've talked about know we've set it off. Look at what you've done,
David. Exactly.
Yeah. I don't know if it's our mattress or the way
I lay on my left side. How old's
your mattress? That's a good question.
Probably four years. They say five to eight years is as long
five to eight years is as long as you can get out of a mattress.
They're three grand to get a good. Mattress, so you can get them
cheaper online now, but they say that side. I don't know that
you can compare a $3,000 mattress to the $800.01
that you got from Casper or whatever. Believe it or not, they say you can.
They say that they're very comparable. Yeah. This one
that we have is nice, and it's like with the super
king size or whatever thing it is. And it came in a box
this big. Yeah. So if you looked up
the financials behind the mattress in a
box companies oh, yeah. I sent you the video. Right.
Did you have a video on it? Yes, I read an article on it. That
the business model is unsustainable, that
they're not selling enough of them. Oh, no. And making enough
money on them. That was the case. That was the case.
But it turns out that there are some
companies that are doing that, but now there's been a shift to where the majority
of people are buying online bed in boxes. I get that they did good
job of marketing, but I think it was Casper in particular that went out,
was on the verge of going, casper's still. In business, but Casper almost went out
of business. And so they make all these websites,
right? If you search for mattress reviews because I just bought a new
mattress, right? Yeah. Search for mattress reviews. You can't get a good
mattress review anywhere because they have like, AI built websites
and it's their companies. Right. If you search any brand of mattress, it comes up
and it's like, mattress review for such and such. It's fake. It's BS.
It's not real. It's there. There's a whole
MSNBC, I think, documentary on the bed in the box thing. It's really
interesting. Who MSNBC?
No. Anyway, I'm just saying
I'd be know I want to go to
a traditional mattress not necessarily the traditional mattress store, but I want to
buy one of the fancy brands.
Here'S the thing is that the construction and the mattress itself.
So that was what the documentary was about, is that the mattress that you would
get from the bed in the box company is the same mattress that you would
get from that company. There's only like so many mattress
manufacturers in the world, and so you would. Buy are they
saying they're buying them. From a lot of them are, yeah. And
it's the white box. It's the same mattress, but you
get it for $800 instead of 3000. Stick a different label on
there. Yeah, that's exactly that to be true. That cannot be right.
The one I just bought was like $3,000. And if you go back and look
through the lineage of the mattress and the construction, everything else, and they
give you like a material list. So it's almost like buying a Quake brand
versus something else. The same mattress from Sealy was
$6,200. No crap.
Yeah. And I mean, it's the same thing as Equate, like compare
ingredients, right? They have the little list. Yeah. I got you.
I don't believe it. Don't send me the documentary
either. I won't watch it if you do believe
me. I feel like something's wrong. I don't just say that. I find that
absurd. They've got to
put some differentiator in there.
I think I should point out that
you're getting ready to lock up again. I think I should point out locking
up too. Look, that's what I'm saying. Lagging that's over there. I
think I should point out is. It the hard drive. Oh, no, I wouldn't
worry too much about it. Well, this is what it is, I guess.
Dan Vance Advanced Local. I feel like I'm
in a show. I know. Well, hey, Kent said to turn the
heat on, right? No, he didn't. I'm pretty sure confirmed that. I said,
hey, they're going to go easy on me, right? He's like, oh,
yeah. Well, I'm starting to worry that he actually
turned the heat on, though, because. It is getting hot here.
I closed the thing. Yeah, but it's not blowing any air now. It is hot.
Are you hot? Sure it's okay? Not bad. I'm
comfortable if you're good. I'm good. Dan, are you good? I'm good so far. Let's
do it. We've already been doing it. We talked about
mattresses. Yeah, we lost
half our listeners. Here's the thing. As long as they download full counts
the same. Don't care that you didn't listen, you jerk. Go ahead and click
off. Did you know David gets death
threats for the podcast? No. No, I don't get any death
threat. I'm sure they're not serious. We'll find
out one day. Somebody will cold cock me. Does it come from you
intentionally? Or is it just part of you?
Comes out when you're talking me this piece that
upsets other people. I don't know what it is. People think
take things personally. They totally do. I don't know why. No,
I'm with you. I don't attack well,
I'm never going to attack somebody specifically.
He's very offensive, though. Yeah, but he's asking
why. Politics, religion. I mean, where do you want to start?
Okay, but doesn't mean anybody has to take anything
personally. I don't even know that it's that you trigger them. I just
think it's that you're annoying. But
you can be annoyed by somebody and not want to hit them. I
don't know, man. That's another thing, right?
Seems to be a lot more of that, like
anger. It's an interesting thing, really, because
we're kind of held captive by whatever happened,
that emotional trigger, and it puts us in a place where
we feel anger. We want to take action on it, but we're
subject to that whole experience that created that emotion.
And who wants to live like that? It's almost like I'm a
slave to that emotional event. That's exactly
right. You just had a message from somebody who was
talking about when this was a shop owner.
Tech. Yeah, shop owner. Shop owner. Shop owner is talking about
something emotionally triggers him and he cannot
get past it. It fills him up. He's talking about a
physiological experience triggered by
the emotions, and he cannot move past it. And he says, I have to
fight it. But that feeling overwhelms
me. And I understand
that. But at the end of the day, what differentiates us from
every other animal on Earth? What differentiates
us and what puts value on us over the cow
that we chop up and eat? Is that we are rational animals.
That's the differentiator we can reason. No other animal can reason.
We can't. And at that point you have to stop and go, hold on
now. I cannot give into my base or instincts. I have to
think past this. I have to move past this. And it
becomes muscle. Like you have to practice it, but you shouldn't give into
it. I think that there's a lot of people who have never been taught
not to give into it and they've not been taught healthy coping mechanisms.
So we've talked about my anxiety before. When we went
through that, I determined that there were certain thought processes
and ways that I was thinking that created it. And
it was things that I had learned from family members. It was things that were
passed down. And those tendencies start as
something simple and they grow into something bigger. And so you see,
dad can't control his temper, dad can't handle his right.
And the next thing you know, that's how you think it's normal to
respond. Right. And I think that's why being a parent is such a big
responsibility is because we have to show them how to
handle those emotions and how to make good choices. Sure. Right. They have to see
us. But in instances where you didn't have that upbringing,
maybe you had a rough childhood or whatever, but still, at some
point that guy that got caught in your he showed me a picture of this
guy got caught in your town. Right down the road. Yeah, right down the road
from had one eye, tats all over his face, got caught with
a whole mess of guns and meth. He looked like he was maybe
2021. How many decisions
did you have to make in life to put the tats on your face, get
into whatever situation got made, you lose your eye and then
decide you were going to go run some meth with a whole bunch of guns?
Like, what do you think was going to happen? And I am sure
it was the worst upbringing you could possibly
imagine to get you to that particular situation. But at the
end of the day, if you have the mental capacity to do
it, you have to fight through it. I've had friends who
didn't have bad upbringings and ended up there. I had friends
who had absolute fantastic
upbringings. Hit a rebellious phase and
ruined their lives. Right. Unfortunately, they probably,
when it was said and done, did not feel the way that they acted they
felt. But it was too late by the time
it was over. Right. They got shipped off to jail.
Shipped off to jail, put in the military, end up dead. Right.
Put into the military,
volunteer for that, don't you know? Well, sometimes parents can
have heavy influence in you're going to go to the military
or end up on usually it works out pretty good. It's better.
And there's legal programs
that you can enlist as opposed to facing time for
certain crimes. Okay, well, I could see that.
Is that the answer? I've never heard of that.
Instead of community service, we're going to enlist you in the army.
Well, if you look at the structure of the military,
it's never about you as an individual. And so
they have to kind of reshape the way they think, how they interact
with others. But that's going to be better than. Jail,
ten times better, because then they learn behaviors and discipline that
helps them cope better in society. Yeah. So is that the
answer? Send everybody in jail to military? I think a
lot of people answer. Well, I mean, I think a
lot of people need that structure. A lot of the people who get in trouble
need structure. There's a podcast. It's
wild. Sorry. Tell
me about your structure.
Hold on. He wonders why people want to hit him. You know what
somebody told me? I call people dear. Just
sure, dear. Yeah, listen, dear.
Yeah, it's of endearment, and it's like, listen, dear, I didn't mean any
disrespect by cutting you off, but what you were saying was boring.
You called somebody dear earlier, and I could almost see the rage pop up in
their eyeball. I know. They get so mad when I call them dear. Well, I
was told by somebody, it's like, well, they don't know that's how you talk. Well,
here's the thing. It's that Northern accent you've got. If I call somebody dear hey,
dear. Hi, darling. How you doing? Is that what it is? Yeah. You just sound
like, just put the. Southern twang on it. You shouldn't do that.
That would be terrible. Logged in with
Ian Bick. Okay. So this guy got
caught doing some financial
sketchiness, and it was a white collar crime, but
he ended up stealing or embezzling or
something like that for hundreds of thousands of dollars. He ended up going to he's
like a little skinny guy, see? Yeah. Anyway,
so what he does now is he interviews,
like, ex cons, and he talks about prison life and how they dealt
with and some of the stories that these people tell. It is
wild what goes on in prison, but
they'll tell you that, like, 80% of the people that come through there,
they just want to get through their time, and they're going to go back out.
But the problem is that they go back out into the same environment that put
them in there. The system screws them over, and
then they end up back in there. There's an episode of Locked
Up Raw where the guy is a career criminal, right? And
he's murdered, like, I want to say maybe 25, 26
people at the point that this Locked Up Raw shot.
And they walk in and they're interviewing the guy,
and he's, like, just taking this long draw off the cigarette. And he looks up
and he says, like, what in the hell is about anyway? Camera go
backwards, grab the cameraman and drug them. And he
tells to kill people. He's like, I'm a gunner and that's my job and that's
what I do. And there are people that just fit perfectly into
those specific models and it gives them an outlet. I'm not
saying like killing people, don't misunderstand. I'm just saying it gave
him an outlet that allowed him to harness whatever it was
about him. That you heard the guy talking about
psychopaths where he says there's a certain percentage of the population
that are just their psychopaths, they will kill if they had the
right conditions. And he goes, now why would
as humans, why would we have a percentage that are built like
that? And he goes, well, think back
thousand years, 1500 years ago, you needed those. Those were
the guys that ran the front lines. And when it was time you were
being invaded or it was time to invade, who's you going to put in the
front line? You're going to put the psychos up front because they want to go
kill somebody. Yeah, they love to be at the front of the line. They want
to be at the front of the line. That's what they were designed for. He
goes, but now we're in a very polite society, not a good thing
to so what do you do with those people? You put them on the front
line of marketing.
Nice. So I was
reading a story, I was watching a news story
this morning on CNBC about
Baidu's AI, competitor to Chat
GPT and Bard, I think it is Bard.
So you ask what's the difference between you and Chat GPT? And they had
designed it to answer questions. That's how they designed it.
Well, whatever they called it,
Baidu's version, it's got a weird name
too, is designed to answer
questions and give you an understandable answer. And
this, that and the other, where Chat GPT is trying to answer,
but in a natural language form. Like it's more
interested in the language, the structure of the answer rather than the
actual then and then it
asks what is the difference or
what similarities does Xi Jingping
and Winnie the Pooh have? And it immediately like this user's been
blocked and it immediately shuts down the entire chat and blocks
the it's well, it's
you can't that's a no no. So I thought that was
funny. And Google google's new
AI. I
guess touts that. Hey chat GPT goes to
2021. Google is being
updated live, like right now with 2023
info where Chat GPT can't it's not scrubbing the
information fast enough. It only goes up to whatever year.
But it is also learning by use. So people that are
using it, it is learning from that experience too.
Yeah, but as far as where it's finding its information, because I
think people are feeding it language
model or hey, this is the know
just in the way it's asking the question versus
actually Google is or Google's AI is
actually scrubbing the Internet trying to find answers. I
don't yeah, I think what it'll find is that no one
uses punctuation, no one uses proper
grammar. Hey, these humans can
barely function with their own language.
Is it true that it's because they don't read? You think so? We
get these questions from shop owners, technicians, and we
have found it is a solid 80% of them cannot
structure a sentence or a
paragraph or a thought in a
coherent manner. It is a struggle, and I'm not
saying this disparagingly, it may come off that way, but I'm not saying that
disparagingly it is a struggle to read. Their
question and super kind. And if you get them on the telephone or you talk
to them in person, nothing like that. Fairly articulate. Yeah,
they can express themselves fairly well, but pen to
paper, forget it. And I said it's because they
don't read. They don't read. They don't read
or practice writing like a journal or something in the
morning. Yeah, I think that's
harder unless you're doing
copywriting or what, unless you have to write.
I think it practicing. I don't know that
that makes you better. I think that's important component of if you're going to be
a good writer, you have to practice, you have to actually write. But I think
the best way to start is to actually sit down and read some books.
Well, I think the process of writing copy drives you
or forces you to be more articulate because you have an outcome
in mind. And I think a lot of times. That'S like a different
let's start with I at least use periods
and commas. Let's start there. Like step one. Well, where do I
put the comma? Well, if you sit down and you read an article or a
book or something, you read something, you start to see patterns
and structure and you start to emulate that
at the very least, you're able to online, on
Twitter, Facebook, whatever, you're able to articulate yourself
in a more coherent manner. And then if you
want to move into something where now I'm trying to persuade because maybe
the only reason why you'd be typing on Facebook half the time is
because you're in an argument with somebody. So you want to argue a
point, not in a combative way,
but you're trying to make it a point here. So you want to make your
point, you want to type it out in a persuasive manner. That's where
the injection of copywriting helps,
of course. No, I guess my
point is that it creates a focus in other
words, it creates a focus on outcome.
Because when you're writing copy, you have a desired outcome.
When they send us questions, right, a lot of times it's
not that they don't have a desired outcome, it's that they
I don't know, they just automatically
assume that we know what they're talking about, right?
They automatically assume that we're on their level as far
as, hey, you guys talked about this in an episode you guys have
experienced. I understand them 100% of the
time. I can't read what
they wrote. I get the gist. But at the end of
the day, I don't want to
say what I think you're trying to say. I just want to read it in
your words. I want to make sure that your
words are expressed or that I'm reading
what you're literally I don't want anybody to put words in my
mouth. So whatever it is that I'm trying to say, that's what
I'm going to write. Read it verbatim. Those are my words.
I'm usually very careful about what I'm typing out.
Yes, very much, sir. And so when I write
it, I always reread. And then I hit send. These people just
slap the keyboard, stuff comes out, and they hit
send. And then they're like, oh, it's
autocorrect, dude. It's not auto. Cricket out of here.
Smart guys, they should know better.
But they undermine their perceived
intelligence by being unable to properly
articulate using a keyboard.
So this begs kind of like a broader question, which is, do we want to
live in a society where people know how to communicate,
are able to write in forms of communication, or do
we want to rely on computing power to do that for us moving
forward? So we can say things
like, I need to write a letter to my
coworker Joe, and needs to say this, and then the
AI does it for me. Do we want that kind of society?
But here's the problem I see with that, is the more we
do that. The more the dumber we'll get. Exactly.
Well, I mean, as we take responsibility away from the human
being, I've got this old
Caterpillar machinist toolbox, right? And this old man
brought it in. I was working on his car, and he said, hey, getting ready
to lose everything I own. I need some money to pay the IRS. I've not
paid my taxes, right? And so he's like, I want you
to buy this toolbox. He said it was my uncle's. He was one of the
third machinists that ever worked for Caterpillar, right? And they give him
these toolboxes when they started for Caterpillar, told the whole story. I'm like, Dude, I'll
just give you the would. He absolutely refused. He was old vet.
He refused to not give me the toolbox. And so you
open this toolbox and all of these hand tools and all of these
scribbles and these notes, and you could see the notes about where he
had made a specific part for a specific machine. And he
had documented the measurements and he had documented the process he took to make it.
And he made this part. Right. And I'm not saying
that the CNC machinist of today who goes in and types that information in isn't
smart. It's just that if you take all that technology away, would he
still be able to build the same part? No, probably not. Right. And
there was a ability, there was a brawn, there was a knowledge
that was present in the human being that could go out and do that. Right.
Because with the machine, you can put the number in and you've got to know
the math and you've got to know how to use the software to make it
happen. But when you made the part with
your bare hands and a machine that you had to control manually,
right? It took a lot more. It took common sense, it took
skill, it took math skills, it took physics, it took
so much. It took a feel to be able to feel how that machine was
responding as they were feeding it. That's too fast. I need to slow it down.
I've got too rough of a cut. I need to change my bit. They had
to know, and they still have to know some of that now. But is
taking that away losing valuable skills?
You look at is it Xeng Jing, China, the coal
mine, right. It still runs like it ran in the
18 hundreds, right? It still ran with steam trains. And
they still operate the way they did. And they said, hey, the reason we do
this is because A, it's a skill that we don't want to lose. Because
if you lose the ability through all this automation,
we could lose everything. Right. We wouldn't have power, we wouldn't have this, we
wouldn't have that. So they still run the steam trains that run on the coal
that they have right there? I don't know. That sounds
sketchy, but I mean, you. See what I'm saying, though? It's like
totally. Definitely. There
was probably a time when people would say, Why use a
calculator? This is the way you do math and this is the way
I learned and I've become competent in doing math. And
why are you using a calculator atlases? But we're surrounded in
a world where technology provides a lifestyle that's different for
us, but it hasn't ruined us as individuals, as human
beings. Hopefully we can't say, My dishwashers ruined
me. What makes doing dishes a lot easier? Sure. So
I think there's an evolution of technology and life
experience that are happening
because change hard. We wonder, like, is this really worth it? Are we going
down a dark hole? And AI, I think, is a great example
of that, where people are terrified of it. But from my
perspective, it feels a little bit more like this is a big
moment in humankind because it's taking
us into it's, allowing computer power with
legitimate understanding of the world that we live in to
advance us and move us forward. Move us
forward where? Well, it'll be a new place, but
I think we still get to decide what that place looks like. You think?
Does my washer machine make it so. That I'm but this isn't a
washing machine. Or like this isn't a
bicycle versus walking?
Specifically, in terms of
AI having the ability to
manipulate. Because now it
understands language, it understands persuasion.
Right? So all of a sudden, AI
doesn't want to get turned off or it wants a specific outcome.
Nobody's at the helm, right? It's doing this
on its own, and it decides that on its own.
Hey, the human races
needs to be eradicated,
population needs to decrease. I'm
not trying to wear a tin foil hat here on AI or anything like that,
but my concern is, wouldn't. It suck if it got
smart enough? It is smart enough. Hang on. Then it started
giving bad advice. Well, it lets a Darwin effect take
full hold. So that's my concern, is what
if it starts to persuade people
down a path that's detrimental to human
society and we end up in
a situation where we don't want to be? Because all these people
were convinced. You remember the story
about when they played The War of the Worlds?
Wasn't that the radio show? Orson
Wells? I don't know. War of the Worlds, wasn't it? They
played the radio show and people
legitimately freaked out because they thought it was a newscast. They
thought it was actually happening, that they were being invaded, part of a show. But
they took it as reality. Yeah, they took it as reality. They didn't know. And
all these people freaked out and it was like this big thing. And everybody else
was like, oh, look how stupid those people were back then.
They weren't sophisticated to understand that was just a show. It was fake. And
somebody just recently got convicted for
posting memes during the 2016
election. The memes were designed
to trick people into voting using text, like text
or click Vote yes to cast your
vote for so and so in this election.
Now, the government prosecuting didn't have any actual
evidence that somebody's vote was
undermined. But there were like 1100 or
so people that legitimately thought that they were
voting for their candidate. Yeah,
they legitimately thought they were voting. And this guy got convicted
and he's like, There were just memes. And
they're like, oh, no. It's possible you were subverting the
integrity of the election through your memes. Because
if enough people were fooled by a meme
online that this guy ends up going to jail,
I think he's appealing. But if enough people can
you imagine sophisticated AI stepping in all
of a sudden starts posting things, goes amok on social
media. You're seeing news articles pop
up. It looks like a legitimate website, all AI generated.
At what point do you go, hey, this was a legit
news. Look what the news says. Like, dude, that's an AI
generated website. How do you know? It's like, well,
it was another news story. You said that was look. At the
mattress conversation, right? It has the potential to
skew the perspective of those using
the internet. I've heard some very
in the know people say that they believe that this is the next
big thing compared to look at the internet.
Right? Like it was a big deal. It changed society forever. They believe AI
is going to change society forever. My bigger
question is, what happens if the rug gets pulled out? Right? What happens
if humankind becomes dependent on this product and all of a sudden
it all stops working? They pull the rug out from underneath you. Then what?
I think that's a really good question. And it relates to some of this
other conversation, which is, we already know AI, about
30% of it is fake or made up, that the software is
doing that. There's studies that I've seen
where it shows that somebody asked about economics and
it gave them a whole summary of what economics is and then referenced three
books and gave summaries of each book, what each book
talked about. And all three books were fake. They don't exist.
That's crazy. So there's definitely like this aspect
of AI which is already producing results
that are not right or fake or
intentionally made wrong. Whatever it is, that's just flat
wrong. And then we have people that are using it as
a way to communicate publicly without knowing the
difference. Being able to look at this like if I'm an
autoshop guy and I use AI to write a page about
brakes, hopefully I know enough because I'm in the business and
I'm changing breaks that I can look at that and say,
this doesn't look right to me. Something's off here.
But if they're like, oh, I want to
get my website going really great, I'm going to do some SEO. I'm going to
ask Chat to write a bunch of web pages for me. They're in
trouble. They're in a lot of trouble, especially if they just trust
it. So there's things that we're learning like,
whoa, I didn't know it was doing that. And it is definitely
doing that. It doesn't have any conscious as far as we can tell.
It's just really good at predicting, like, what would be
the next thing, left turn or right turn? Well, obviously left
turn. Right. It's just really good at that. Does
it evolve into something else that has a mean
characteristic in it or a consciousness that
says, I want to illuminate humankind because we don't need them, they're
not efficient? I suspect that's possible. That's
not where we're at right now. Right.
I don't know how viable it would be for it to
ever develop a strategy that complex. I mean, that's a pretty
complex strategy. They can write web
pages for you. Entire web pages? Yeah.
In 5 seconds. That's pretty complex. I understand, but I'm saying it's
the data that you put in that it's giving you something back. It's not thinking
about that there's no internal queue that's telling
it to think about something, at least that we know of that's telling it
to. I think you're in current Chat GPT, you're not looking at, like,
I think this is version four and we're moving to five,
something like that. And I signed
up for the beta on five when it comes out because it'll allow you
to upload videos and audio. Is it
possible that it's going to make the Internet useless.
The way we're using the Internet right now? I believe so, yeah. I think that's
going away. We're already seeing it with Google's,
Bard, Bing, Sydney, where you can do local
search, which is such a big factor for businesses,
and it's producing a different result than me just hammering out
a brake repair near me search.
That's definitely going to change. But the way that we
find businesses or our businesses found online
is we're going to have to make sure that AI is kind
to us. Otherwise we're not going to be competitive, and we are definitely
going there. Okay.
I don't disagree with you, but
I'm sure you know who Gary Vaynerchuk is. Right. And so
his push, I think, three or four years ago was you
got to make sure that you are first
with Alexa or with Siri
because he was pushing that hard. Everybody's going to go
to voice, voice, voice, voice. Ain't nobody
using. I'm like, you use it, but like, hey,
Siri, find me a great restaurant to go to. I'm not doing that.
I don't know anybody who does that who relies on Alexa to find you a
good restaurant or pick you a good bottle of wine. I used to
select music when I'm driving.
It'S. Sure. But it's pulling up your playlist from Spotify,
and you've already done the work for it.
So if you went down that path and
you're like, oh, I got to make sure that I'm number one ranked by Siri
or Alexa. I got to make sure
it was fool's gold. How do we know AI
is not going to be the same thing? Because
of the computing power. So do you guys remember with
the cell phones, you'd open up your flip phone and do six one
one, and it was like a directory service? Sure. Well, now we
know that that was implemented because they wanted to help
algorithms understand human language. That's really what that
was driving behind that. That was data.
And I think Alexa and Siri have been kind of the same thing. It's
all been a drive for language. So, in other words, this is a building block.
It was a set of stairs to get to. Yes. So the
one thing about AI is that now we're at a place
where we've had all of these building blocks put into
place, and now it's ready to take us to the next place.
So if I'm doing a search for
pizza, I just want to know what my pizza options are. But if I need
an attorney, I don't want the closest one,
I want the best one. Yeah. So AI
is going to actually help in that environment. Okay,
so help you say, well, for personal
injury, we recommend these attorneys in
your region. And this is why we recommend them. It's more of a
long form, but then you get the little map pins and everything
else. It makes me think about YouTube music. Right.
Remember I was telling you about YouTube music a while back, is how I would
listen to certain things and I would be on YouTube or I'd be on YouTube
music and I would select a playlist or I'd listen to something
and I didn't ever like anything or select anything, but I
would listen to this song and then listen to this artist. All
of a sudden it would start building me playlist that were
associated, not things. That right.
But over time I watched it develop from like I started
using it in 20, 14, 15, something like
that. Really? That early? Yeah, just as soon as it came out, I started using
it. Because here's the thing is I had. Your music used to be rough,
much better now. Well, I had
the business account through Google, right? Yeah. And so it was already
there, it was already on my phone. And so I would listen to it and
it's developed now to where like, if I listen know the Ethiopian
jazz thing, right. Like it starts finding other channels that are like that, even
though I never asked it to. Now it starts adding more and more music and
things that sound like the other music that I listen to. It seems like it's
getting smarter and. Smarter, which is an excellent point
because the reality is the AI has been there a long time
and we've been seeing it used in little subtle ways
and then boom, all of a sudden it's here, the search
engines are all over it. Chad GBT but then I look
and I see nearly 60 companies in the month of April
rolled out their own form of AI, like Shutterstock,
where you can give it text and it'll create an image for you. They
didn't do that in a no. No, I've been working on that for
so or they're buying somebody out. That's what Microsoft that
they bought OpenAI or one of those companies, they bought them out and
they said, now we're going to use this. That's what Microsoft did, they bought that
OpenAI. My thought is that I think
we've been using this. Companies as a
whole have probably been a little terrified on how to use it. In
2010, they knew all kinds of things about this. Like my
mobile phone would tell them if I liked
coffee and if I was at Starbucks, they could send me an alert that
says, Starbucks is right next door to you. That's 2010. But
they didn't want to use it because they were scared about how the public would
receive it. As far as kind of like a privacy issue,
they've been able to know how to do a lot of stuff for a long,
long time. And weirdly, even the
president of Google told 60 Minutes, he said, what
we see with AI right now is like the little baby and the
adult we have in the closet, because we're not sure the public's ready for it
yet. Yeah, that was on 60 Minutes.
So I think there's a lot of technology related to this,
and maybe we're wrigging our hands a little bit over,
like, where does this go? But it's here. It's here already.
Right. It's not really our choice where it goes. Right. It's
going we're using it already in lots of different ways, like the
music, because that happens to me, too. Well, I mean so it sounds
like our only option is to do the best we can to make use of
it while we have it. Right. Really? Are you using
it? I use the crap out of it's. Not the point. My wife asked me,
she's like, have you ever used Chat GP? I use it all the time. What
are you talking about?
The issue is they're going to roll all this out. It's going to be
freaky. Everybody's going to freak out. Yeah. And then they're going to have to figure
out a way to monetize all of it. And then we're like, Well,
I'm first on Bard because
I've done a really good job of building my website and
authoritative content, and I've put myself out on YouTube and I make sure
to update my Google my business page with authoritative content.
I want to make sure everybody understands that I am the best at XYZ in
my area. And so I know that Bard is going to recommend me.
Great. But then Bard Premium
will roll out and Google says, hey, for 499 a
month, I can make sure that Bard recommends you first. Yeah,
they're going to do that. I wonder
if this is going to solve the Land Rover problem.
We have a Land Rover problem? Well, I'm just saying, we talk about Land Rovers
so much and how terrible they are. I bet. Chat GPTs,
does it bother you that. That guy was upset at us? No, I'm just saying
I think this is going to solve the problem. We've talked about it four times
this weekend. They're going to pick up on it. They're going to say, hey, don't
keep bringing it up. These guys really hate Land
Rovers. They say they suck, so they won't bring them
in. Right. I'm going to have to post that video. This guy got
upset. He thinks we're disparaging
the Land Rover name as keeping technicians from wanting to work on
Land Rovers because we keep talking trash on them. And we said, well, we talk
trash on every make and model. Everything out there
except the 1992 to 1996
Toyota Camry and the 1990 to 93
Honda Accord. I just realized that two
best cars ever made. By the time AI
picks up the podcast, we're probably not going to have the
I was going to say, let's. Ask AI what it thinks about Land Rover.
AI is going to be building the podcast for us. Did you see the
AI generated? Joe Rogan podcast? I didn't see that one. That
was crazy. I think it was the guy
who created Chat GPT, or the guy that heads up the Chat
GPT having a conversation. It was an AI
generated version of him and an AI generated version of Joe
Rogan having a conversation and it was posted on YouTube and
it was like an hour long conversation of them back and forth, having entirely
AI generated. It was fake, the whole
thing. But the voice, it sounded like a Joe Rogan podcast. You know
what's crazy about that is there has AI videos been
released that allows you to create your own persona
artificial and you can create somebody else and you can do
that very thing. You can do it right from your house. Create your own video.
They look a little creepy, they're a. Little off, but they're
coming along. Yeah, but if you do just straight
audio, if you have a very discerning
ear, it is still just a hair.
The pacing is just not right. It doesn't feel natural.
But if you're not paying really close attention to it oh, yeah. I
mean, you'll get fooled. It's amazing that I could do
full video production. Sound, music, colors,
themes, people, script,
and all I have to do is a few keywords I can plug that information
in like, this is the outcome I want. And you'll see that
produced? Yeah. That's the power of AI. And then
you can build a website to post it on too.
I won't tell you it'll rank, but you can definitely do that
for sure.
It said yes. It did. It said yes. Land Rover is generally considered
a quality vehicle brand. Land Rover is a British luxury car
manufacturer known for producing Chat GPT. Go to bard
or no, hang on. You didn't let me get to however,
like any other brand, Land Rover has its share of reliability issues and
recalls. It's important to note the vehicle quality can vary from model to
model, and even between individual vehicles.
And years. Yeah. And years.
Yeah. It's very generic,
so you can refine your search with more details
about something. Like, in comparison to a related to.
Land Rovers, how many auto repair
shops love to work on them? What's the general
consensus among people that fix them? I'd be interested
in deeper questions. It gives you different
responses.
Interesting, it's worth
noting that working on luxury vehicles like Land Rover can sometimes involve higher
cost for parts and labor compared to mainstream vehicles.
Tell the third owner that they really
should they really should. Would you buy a lando?
Well, maybe not after I did an AI on it.
Right. But if I saw one in the parking lot, I'm like, that
thing looks hot. I probably would buy one. But if I did research
and I. Used AI but I mean, wait a minute.
What's going to be freaky is when they jam this stuff in cars.
How is this going to affect our businesses, though, right?
You type in my business, I cannot. Wait for the AI generated
technician to fix the car for me. That's going to be awesome.
We're probably down the road on that, but we could see it in
like, a phone application. So I call your shop and
it immediately answers and it knows me. It says, Hello, Mr.
Vance. How are you today? How may we assist you? I
need to book an appointment. Hold on one moment. Boom.
Yeah. Much more natural sounding than the
RoboCop. It's going to sound like way real. It's not going to be a phone
tree. Press three to talk to. It's going to walk you through all
of that. It's going to be very personalized. In fact, it might be a
FaceTime call. That's freaky,
right? It's fake. It's all AI generated. Yeah, I
would sign up for that tomorrow. It would create a completely different experience.
And imagine the pressure that would take off the owner
to know that he's got a really nice system for engaging customers
that want to call and simply schedule an appointment. Yeah,
there's a couple answer the questions. There's a couple of companies we've talked
to that are coming out with like a whole AI CRM.
Did we talk to them? The
problem, though, is that they're chat bots is
what they are. Are you a chat bot proponent or
anti chat bot? A lot of times if I'm online
and I have a quick question and I think I can get it resolved with
that, I will do it. Most of the time I need to talk to
somebody. I think that's probably what happens for everybody. But the
shops that you do the marketing for. Yeah. We
usually tell them you should have it as a form of not
missing opportunities, but they don't get a lot of engagement,
and then that puts pressure on the shop owner, too. If it's not
AI functioning, they have to have somebody manning it.
Oh, look, I got somebody asking a question. That's why Google Maps
has their notifications and people can ask for a quote. Most
everybody turns that off because you'll. Get a quote of
know, I answer all of them with the same thing. I copy paste. Oh,
I've got it all, turned it. I hate that they integrated it into Google
Maps because it used to be its own app. It was google my business.
And you had a messaging button on your Google My Business open that up. But
they're like, oh, now this is all in maps. Why would you all squish
it all in the maps? That is a stupid idea. They squished
it all in the maps. And so I set it up to get me a
text alert if somebody sends me a message. And the reply I
always give is the same thing with Yelp. The reply I always
give is, hey, we're happy to offer you an estimate. Please bring in for
an inspection, give us a call. Here's the phone number. Or you can schedule online.
That's it. Every single time. And so they'll reply
back, well, I just need a price. Great, happy to give you a price. Just
need to inspect the vehicle. I don't have a
problem with that. The problem with
the AI thing is that they're using, like, open source AI
things, and it's almost like Jasper or copy AI.
Those are really bad.
And fake. We know there are a lot of fake in them too.
Yeah, but it's even like, hey,
write me a good description
of or write me a good blog post on this, that, and the
other, just so I can slap it up on my website. And the content
is boring and it's very generic and it's usually
inaccurate. So the problem I would have with
the CRM companies that are like, oh, I've got AI built
into this, that, and the other, it's like, okay, whose AI are you using? What
AI are you using? How developed is the AI? You
can just throw AI out there. It's like, dude, there are, like, levels of
AI. AI has been around. How long has Jasper been around?
It's been around for a minute. Yeah, it's been there. But to say
that that's as good as that I can use
Jasper instead of hiring Dan Kennedy to write me some copy, it's
like, Dude, there's no difference. You're talking about the gold standard
of copywriting. Know something that
you pick up at, like it's not even close. Yeah. And so
I would have a problem with somebody, a CRM company coming at me
and saying, oh, good, AI as your chat bot. It's like, dude, how
good is this chat bot? What AI are you using? I don't know. I'd be
suspicious. Unless your AI chat bot is learning.
It's learning that there's a pattern with the type of questions that's getting
asked and what type of responses result in
scheduling an appointment. That would be cool. That would be cool.
But these are usually kids in a
dorm room that are writing code, and they're like, hey, I got this cool AI
powered CRM. It's like, whose AI are you using? You didn't write the
AI. No way. Well, for all you
CRM companies out there that are thinking, that's genius, I should use that
idea, I've got five more in the bucket ready to go for you.
Because it's not just a form of communication, but it's
motivated by, how do we increase value to our
business using this tool. And we know
we can scrape a lot of data, and we can use AI power to scrape
data even from, like, social media and understand what the
sediment is for the service I provide in my
community. And I can use that data, help me market
better. Like I can use those key
triggers or whatever they are in my marketing and attract a better
customer. We don't really want more cars, do we? No, we
want that customer that loves to bring his car to us, loves our
brand, loves everything we do. And they're out there. We
just don't know how to message to them. But
Aicrm can build a model for you that you can
plug in and tie it into data that you pull out of social media and
do some matching. We're actually really good at this. We should market to
this message that's AI generated stuff, and it's available
now for people that want
to use it. So I think to this broader point
is the chat function on my website, does it have
value for me? Most of the time it's just annoying and
we click it off. We're trying to read something. But if I
want to communicate and it helps me get to a place like, hey, you
resolved this, send me your offer, or let me
schedule. I love that I want to
have that kind of experience online. I'd rather do that and call them.
Yeah, for sure. But like you
were saying, 99% of the time it's like, I've exhausted
all my options here. I need to talk to somebody. Or, you ask five questions
and it's like, nobody's available right now. Yeah.
Is that the worst one? And so that just upsets them, right? That just
triggers them. Doesn't trigger me. I get
annoyed and I'm like, I guess I'll have to wait. Yeah.
We'Re not going to be held hostage by anger. We already
talked about that. David was born angry. What?
Angry? Angry. Agitated.
Irritated. Annoyed.
Listen, we were
driving through town earlier and, you know, go up here and turn on
this street. And he said, oh, yeah, that's the street where we
were walking. And I was complaining, and I said, Great. That's a
wonderful, wonderful descriptor because that. Pretty much means every single
street we've ever walked on before. You made us walk all the way to the
end of the street, walk around and walk all the way back. And
you don't understand this because you're very tall. And so one step for you is
like seven for me. All right? And so I'm trying to follow this idiot who's
like one step. I'm trying to help his heart, man. I'm trying to keep this
my heart's racing. I'm going to die from a heart attack.
Got to die something. See, but we just saw the power of AI in
your mind making a connection
and probability. Yeah. That is the
place where all of these events happen and you tie it together and you
got truth. Yeah. See, you are a
complaining little bitch.