Brand Growth Heroes

"What is Susan who's 40 talking about with her friends when she picks the kids up from school? Or what is Dave who's 50, who's a builder, sharing in his WhatsApp group? What kind of videos are you sharing that you're seeing online? Or what kind of TV shows are they watching and talking about with their friends?'

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As a rule, I don't interview marketing agencies on Brand Growth Heroes, but I made an exception when I reached out to our next guest.
Dan Knowlton is one half of Knowlton, a digital and social media market agency that has me in stitches with the videos they create and post on LinkedIn. If you don't follow them yet, I suggest you do.

Both Dan and his brother Lloyd Knowlton are hilarious. But why is this of value to you? Well, since I interviewed Jake Carls of Midday Squares and then Teddy and Marissa of Perfect Ted a few episodes ago, I've been exploring how the concept of advertainment works and why it's way more important to you as a grocery brand leader than just posting product shots.

Dan knows way more about advertainement than I do, so I thought a good chat with him would be of real value to us all.

Here are the top 5 things you'll learn :
  1. How to truly understand your Target Audience, in a way you never have before
  2. How to Connect with What Really Matters to your Audience
  3. How to Trigger their Emotions
  4. How to Build Trust and Overcome Objections 
  5. Where to Allocate your Budget in your marketing funnel

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Creators & Guests

Editor
Gyp
Head of Production & Sound

What is Brand Growth Heroes?

Brand Growth Heroes is the leading FMCG business podcast and ranks in the Top 1.5% of all podcasts globally. Food & Bev brand 'lifer' Fiona Fitz chats with the founders of wildly successful consumer brands driving transformational growth in their categories, and finds out just how they do it!
This new series is supported by our partner Strong Roots: Good for you, Good for the planet, Good Made Easy.