Matt: Hey, Brian, welcome back to breaking content.
Brian: Hey, Matt.
Yeah, we're back.
Matt: God has a few weeks went by.
Brian: It's been a while.
It's
Matt: been a while.
It's been 30 seconds.
Yeah, it's been 30 seconds.
We're not going to lie to that.
We're not going to lie to the audience.
We're doing this in one hour takes every month and then
breaking it out into two episodes.
That's how we're doing breaking content.
Hopefully sharing this stuff, being useful for you, the creator.
We're the founder getting into content marketing.
We left it off sort of talking about why we're doing this stuff, why we're
both kind of building media brands.
I might be a couple steps ahead of you in the air quote media brand world.
You're just kicking things off.
I've actually titled this episode, The Process.
tAlking about like what you're, how you're putting this all together.
We talked about your office being in shambles and you're, you know,
going about building up everything.
That's what I wanted to get into today, but happy to take it in a different
direction if, if you, if you're
Brian: thinking something else.
The process is perfect.
I actually want to ask you about You know, I've been following your
stuff for a while, but I'm not really in the WordPress space.
So I haven't been tuned into all of your channels lately with WP Minute.
But I am kind of curious to know, maybe briefly off the top of
here, like, give me like a rundown of like, what's your product?
What do you actually publish on a weekly basis?
You've got like a, what is it like a podcast episode and a newsletter?
And like, what is, what does the lineup look like for you?
Matt: Yeah, so let's jam it all into the career because my career at Gravity
Forms is also content creation And then there's the side hustle, which is
the WP minute and now we have the side side hustle, which is breaking content
Brian: Well, but I'm curious about because in the previous episode you were
talking about WP minute as It's a business asset and it, it evolved or it launched
after Matt report and a big driver for you was make it a build a media brand
that doesn't have the word Matt in it.
So if, if we're thinking about that as a standalone business asset that
who knows, like maybe someday in the future you might sell that asset.
What would go with it?
Like what, what, what's in that package?
Matt: Yeah, so WP Minute publishes, at minimum two blog posts a month from
a contributing editor Eric Karkovac.
I pay him to write generally about WordPress professionals.
Some newsworthy topics, like a big change in WordPress happens, he's writing about.
That and how it relates to WordPress professionals, his cost to me as a
business was a lot higher in the beginning of the year because I was selling a
bunch of advert, a bunch of sponsorships.
I was like, Oh man, I can, I can really bring him on more full,
like almost literally full time.
And then everyone started tightening up their belts and actually scaling
back on what they were offering up for sponsorship dollars.
So I've kind of had to claw back his time.
So at minimum he's writing and he's, yeah.
Really part of the business like he's all in with like helping me
grow it and do all this stuff So he writes two columns every month.
I publish a Weekly what I'm calling now the best five minutes of WordPress every
week so that goes out either Thursday or Friday depending on like what's happening
in the WordPress world and that is Published as a blog post goes out as a
newsletter and is also a recorded audio
Brian: Podcasts like solo like you're running down like the the headlines
for the week and WordPress It's
Matt: monologue and and what happened was like I went all in with WordPress
news and WordPress Journalism won't get into like too deep of
like why I think that's important.
But WordPress is a massive segment of the web, and it's also the most
democratized piece of software that impacts millions of people.
Yeah,
Brian: I like that as a, as a, like, journalist, like a journalist.
So,
Matt: like, I think it's important how, and there's been, I thought it
Brian: was interesting how you, how you, you're I think he said his name was Eric.
He's not writing articles.
He's not writing blog posts.
You, you called it, he's writing a column.
Yes.
I,
Matt: I like it.
Yeah.
So we're like, we, we looked at it you know, we looked at it
pretty objectively like that.
And I, I initially started the WP minute as an exercise in community
journalism, where that membership, those people who, who joined the
membership for 79 a year, one, it was a vote of, I liked your stuff and.
Here's a here's a here's my way of like supporting you But also it got them into
a slack channel and if you like you were really into the WordPress news That's
where we were curating a lot of what was going into our our weekly article So if
you and we were giving people credit, so if you were in there Brian, you'd be
like hey I think that this is important.
This is important and that made it into our air quotes news cycle You know,
you'd be credited in the newsletter.
Brian: You know, that's what I love that pattern.
I was just last week.
I was speaking to Drew Riley.
He's the founder of Trends.
Vc on my other podcast on open threads.
And he does a very similar thing.
His newsletter is talking about every newsletter is like a big trend
in the wider internet industry.
Right.
But they have a pro membership and, and he was talking about how, like, most
of the content and the links and, and leads and stuff that, that get promoted
in the newsletter come from finds that.
The members are sharing in their discord or slack, whatever
they're using, you know?
Yeah.
So that like that, so in terms of like models for a media company,
you've got like your public facing blog posts, podcast, YouTube channel.
And then there's like this, usually like a paid private membership.
That can be a revenue source, but it could also be a source of, of
content to keep that treadmill
Matt: going.
Yeah.
And that, that's the balance of like keeping this all together.
Like you have this membership model, you have the sponsorship model
revenue on the YouTube channel.
But anyway, back to your initial question of like what's going out every week.
So you've got for me personally, it's one five minute episode.
It's one one.
I'll call a one hour episode.
It's never really an hour.
It's about 30 to 40 minutes, but that's the WP minute plus
that's two different podcasts.
This is where I could have changed things up, but you can
have an argument for both sides.
So I feel like core product of the WP minute is the five minute podcast
because It's five minutes, right?
And I think for the average WordPress user, I'm thinking like mom and pop shop.
That's like where I want to go with that audience because it's
millions of people, millions.
yOu have people who, you know, and what I want to talk about there is let's
say your mom and pop shop, you run WooCommerce to sell your muffins down the
street and you have a bakery and you're selling muffins online with WooCommerce.
Let's just say that's the case.
I want somebody who's that average user to tune in to two minutes of
something that's super important that's changing about, let's say, WooCommerce.
Let's say all of a sudden they change taxes, the way they manage taxes, or
shipping, or this big security breach.
This is why I think it's important that the average user Tunes into
something that's uber important like that in two to five minutes.
Brian: Maybe I'm, I'm just less in tune with WordPress in general.
I know it's so massive and it powers so much of the web, but I feel like I
would be surprised to, to hear that a small business owner who is not in the
web industry and they're just using WordPress for their website, they probably
hired somebody to implement WordPress.
For their website, I don't know how tuned in they would be to WordPress news.
I would think that your audience, correct me if I'm wrong, it seems to
me like they would be the WordPress freelancer, the WordPress agency
owner, maybe the plug in developer.
Matt: I have to look at it.
In a few different ways, the audience, so the Matt report, one of the issues is
and transitioning into my heavy coverage of WordPress news for the last three
years was it's a very limited audience.
And by limited, I think the ceiling is 10, 000 English speaking
people across the entire globe of
Brian: like professionals who were
Matt: working on professionals.
who are working in WordPress, whom also care about the
news and business of, right?
How do I get to that number?
Well, I've been doing it for 12 years and I know what my stats are.
And I think I have a pretty good sense of the English speaking folks
who tune into this kind of content.
And then I look at other big membership sites like post status.
I won't reveal their numbers here.
It's public.
Like you could look for it, but I know what they have.
And then if you log into WordPress, WordPress.
org, their Slack channel, which is public, is only 44, 000 people across the entire
world who are in the Slack channel.
Of those 44, 000, when we have big WordPress events like WordCamp
US, WordCamp Europe, WordCamp Asia, those all average between
1, 500 to 2, 000 attendees.
Each so that professional network, I think Matt report and the WP
minute plus conversations hit a hit a ceiling at 10, 000.
Now, if you look at my YouTube channel, which is for tutorials,
WordPress tutorials and stuff like that, 15, 000 subscribers.
That audience is way bigger because they're just like show me how to
use this wordpress thing I don't care what Matt Mullenweg is doing.
I don't care that awesome motive purchased my favorite plug in for
you know 700, 000 I just want to know how to do this thing in WordPress.
That is a massive audience Yeah, but still capped, you know, at a, at a certain
degree of like who's using WordPress.
Yeah.
Brian: But if you look at awesome motive, like in WP beginner,
that's, that's their audience.
They're, they have blog posts on like how to use this and
Matt: that plugin, you know?
Right.
So there's.
And that's why I shifted away from sort of WordPress News because it
was very hard to sell sponsorships, you know, into, into that space.
Mind you, I feel like my ratio is, again, is, is really good because for the size
audience that I have, for the, Revenue income that I, the revenue that I make
from this, from this software or from this sponsorship is a testament of good
content, hyper focused audience and trust.
Brian: Yeah.
But I also think that like, even though, yeah, there might be a
ceiling on the total number of, of professionals in the WordPress space
in the world, but I would think.
Again, I don't know, you can correct me if I'm wrong, but I, I think that
there's, that's, that, that can be a very, very valuable audience to sponsors.
Yeah, right.
Like software companies sponsoring your your program, right?
Because that's another that's another thing that I've been as I'm planning.
My stuff is like this idea of like valuable audiences and there has to be
overlap with what I'm passionate about and what I could actually spend lots of
hours every week producing content around.
But I think I think you and I are both we happen to be lucky.
That we're in, you're in WordPress, but but we're both in like the software
internet web industry at large.
And that is is also like a relatively high value audience like you don't in
other words, you don't need to have high audience numbers in order to
charge relatively high dollar amounts.
For her impression,
Matt: right?
Yeah.
I mean, if I was doing pop culture, forget about it.
Yeah.
Right.
You know, right.
15, 000 YouTube subscribers, like they wouldn't do anything
Brian: for you.
Yeah, exactly.
Yeah.
But you could, you know, now I'm blanking on her name.
She's the founder of, they got acquired.
Oh, I
Matt: know.
Yeah.
I don't know her name, but I
Brian: oh man, I, I met her last year too.
iT'll come to me.
We'll, we'll link it up.
You know, like, as of last year now, now their audience is much larger, probably,
but like just a couple of like thousand of, of like newsletter subscribers and,
and they're selling like thousands of dollars of sponsors because they got
acquired that's attracting like investors that's attracting like, you know,
startup funds and, and entrepreneurs, like that's an entrepreneurial and an
investor audience who, you know, people would pay a lot of money to, even if it's
like not that much, um, num, you know,
Matt: numbers.
Yeah, so yeah, four or eight, eight podcast episodes a month for one hour
long for five minutes and then for YouTube videos, I, I just started pushing back
into, into YouTube because it's a lot of work as you, as you already know, and
as you're probably going to experience getting, you know, back into this.
That's also
Brian: what I want to ask you about is the process.
Like, all right.
So, yeah, okay.
Eric is doing the written content, but you, is it you solely you
doing the recording and editing and publishing and edit and everything?
Matt: Yeah, yep, so I write the monologue which is, you know, it, for the five
minute podcast I'm in probably like two to three hours worth of complete
work, um, the interviews are a lot less stressful because it's just interview
and then I actually use Claude AI to Summarize the, the episodes for me
and use that as like the show notes summary from when I publish those.
So there's a less, a lot less cognitive load for me there.
How much
Brian: work are you doing on the editing?
Matt: vEry minimal.
Pretty good at it now where I'll load up a Descript, bring those
episodes in and I just have a pretty in fact, I just recorded a whole
new intro outro set yesterday.
So I have those.
Pre recorded intro outro sets, which is my sponsorships and
my call to actions, in and out.
And then, when I load everything into Descript, I do filler word removal.
Brian: So you do the automated filler word?
Matt: Just on ums and ahs.
Yep.
But I still listen through the episode.
Okay.
So I'll still listen through at like one and a half time speed generally,
because sometimes I'll put those back in.
Yep.
Make it more natural.
Because sometimes, yeah, because sometimes it's like too, too rough.
And then put in the intro outros and, you know, sometimes I'll see myself.
And you know this as a podcast, so it's like sometimes I spend more time
editing myself out than I do my guests.
So I'll see like this big sort of build up to a question, because
it's a big thought process happening when I'm talking to a person.
And I'll cut that all out.
And I'll be like, alright, let's get right to the question.
Brian: With Bootstrapped Web, we've moved to having no editor.
And and I just, I currently use a tool called Alitu.
Um, . I, I don't know.
He's gotta change the name.
The , the name doesn't make . But I've, I've been, I just looked, was
looking at the script again yesterday.
I feel like I come in here like once a year and like every
year it, it gets a lot better.
Matt: it Is a lot better now.
Like the, the filler word I remember last
Brian: year, super harsh.
Yeah.
Last year when I was doing it.
It's way smoother.
Too harsh.
I couldn't use it.
And now I just tried it yesterday, I was like, oh, that, this could
be an automated way to do it, but like with, with Bootstrap web, like.
I don't listen to it.
I just do the cleanup, like do the audio compression stuff and then just publish.
And it's like we record and then it's live like within a half an
hour, you know, but like, yeah, but for open threads, which I'm bringing
back and then my YouTube channel.
Like, that's where I'm going to be much more careful, like, that's where
I'm taking it much more seriously.
So literally this week, I'm starting to work out, like, which
tools are we going to be using?
What's the process for our editing and and how can, how can I balance?
Between high quality output and like human editorial, like
deciding like this is important.
Let's highlight that versus like not spending a ton of
hours on on the post production.
You
Matt: know, the YouTube stuff is going to be interesting.
I'm I'm really looking forward to future episodes talking
to you about about YouTube.
Not that you haven't done YouTube before.
But when I started the The channel, this goes back many years ago.
I don't know, seven or eight years ago.
It was called plugin Tut at the time.
And I switched it to WP minute when I launched WP minute,
but I got super burned out.
Like burned out to the point where I didn't I didn't even log into the account
and then one day I got the Adsense check for a hundred bucks and I was like, oh,
let me log back in and see what happened and it grew by like 2, 000 subscribers
Just because of search and SEO and these were topics that people were looking
for but I got super burned out from just cranking out videos editing the
videos Uploading them and then seeing no Views like it really, like really
drained me and even today, today in 2023, you know, I'm a competitive person.
I'm always pushing for the highest level of quality.
I'm always dissatisfied in what I put out, right?
Like I'm always like, Oh, I could have done better here.
I could have done better there.
And YouTube is tough because it tells you that when you're not performing,
right, there's a, in the YouTube app, it'll tell you like where you're ranking
and you'll put a shit load of effort into a video and it'll just do nothing.
And you'll be like, what the fuck?
And then you'll spend like two minutes doing one video and it'll
be one, you know, one out of 10, it'll bring you all the traffic and
you're like, what the hell happened?
Brian: My, the way that I'm thinking about it right now, and I might be in for a rude
awakening in the next couple of months.
But the way that I'm thinking about it is, number one, between the different
channels, these, there's the ones that I'm thinking about for instrumental products,
my media brand that I'm starting up here.
sTrategically the way, the way that I think about it is there's,
we have a YouTube channel, we have my email newsletter.
There's gonna be my Twitter.
And LinkedIn, those are the 4 channels that I care about,
not touching anything else.
The YouTube channel, uh, and to a lesser degree, Twitter and LinkedIn, but it's,
it all starts on the YouTube channel.
Like, that's the main focus.
80% of my effort and time is gonna be on producing videos.
And, and then from, from the script and from the concept for this
week's video breaks out a concept for a couple of tweets and a, and
a concept for a LinkedIn post.
And I'll convert that script into a written newsletter for that week.
bUt it all starts on, on YouTube and the, and the way, and then, and then
there's the podcast, I, I forgot to say the podcast, which under the umbrella
of, of instrumental products, I consider open threads, part of that brand.
Um, that so open threads, the podcast and the email newsletter
are what I considered to be.
Relationship channels, like you already know me, you, you've already
found my stuff somewhere else.
Now you've actually subscribed to the podcast or you've put
your email in for the newsletter.
So now we're going to go deep.
We're going to go long term because it's a relationship.
But YouTube is discovery.
That's like every week I'm putting out a new product that hopefully
will be served up by their algorithm and expose me to brand new people
who've never heard of me before.
And you could, you could make the same argument that Twitter and LinkedIn are
for that as well, you know, because they, those two operate on algorithms.
So, if I, if I produce content that might be super annoying to our friends
on Twitter, but, but also might be served up to a lot of people on, you know, if
it, if it satisfies the algorithm and it would need to be tailored for each
individual platform, That's what I see is like the production line, you know,
so all the effort is really on YouTube.
And then I, that's where I don't know, like, within the, within YouTube, so
80 percent of my efforts going there, the way that I'm thinking about it
in theory, I haven't actually started this workflow is there's 2 types of
YouTube videos that I could post.
There is the search engine or YouTube search engine optimization videos.
So like pick a topic, do some YouTube keyword research on it.
Look at competing, you know, cover some popular tool, cover some popular thing
that people are searching for, you know, how to build something in rails or how
to use tailwind CSS or something, you know, lots and lots of topics like that.
That can, that can get views from people from using the search in YouTube and
then the other half of the videos that I would do would be more algorithm driven.
So, how do you describe these?
These are more like thought provoking curiosity driven sort of
stuff makes you want to click to find out what, what is that thing?
It scratches some, some weird itch.
So I don't expect people to find these videos by searching for anything, but it
should show up on somebody's home YouTube home screen or in the suggestive videos on
the side because it, because the algorithm knows like, Hey, you might like this.
So look at this thumbnail and see if you want to click it.
You know, have you
Matt: looked at other YouTube creators who are doing covering similar things in that?
Brian: Yeah, I have.
Matt: And I mean, you don't have to name them, but do you, do
you look at what they're doing?
And there's a, is there enough of a, of a footprint there to say,
Okay, like, like this person has, I don't know, 100, 000 subscribers.
I know I got room.
There's
Brian: different pockets and there's different, you know, it's like a big, it's
a big multi circle Venn diagram, right?
So you know, there's, there's like a SAS startup land, like how to,
how to start and be successful in launching and growing a SAS business.
There's that.
But then there's a, there's also.
A big ecosystem of learn how to code and within that, you've got rails land, you've
got Laravel land, you've got WordPress land, you've got javascript land, like
there's all these different areas.
Yeah, and then, and then like within the, and the way that I'm
thinking about it for myself is.
There's sort of merging the two code, learn to code, learn to build, and
then there's also design land use, use Figma, you know, UI design and
all the, all this kind of stuff.
There's huge pockets on YouTube for that kind of stuff.
Um, my angle on it and there's, there's other people doing this sort of thing,
but my angle is I want to teach how to design and build and launch products.
But I'm not going to teach you enough to be an, like an engineer
that could be hired at Google.
I can't teach you that I'm not, I'm not that good, but I can definitely
teach you enough to build and ship and bootstrap your own product, whether it's
a small SAS product or a plugin or a Chrome extension or something like that.
Like, I'll have lots of tutorials on covering all, all different
types of products, but when it comes to designing, when it comes to
building and shipping, and even like.
A little bit of product marketing, like how to design and launch a landing page,
how to collect email addresses and bring them into your product, customer research.
There's so many different branches of this tree that you
can go down you know, but like
Matt: that.
And are you going to take that angle?
Like, are you going to say.
You're, you're here at my YouTube channel, which will turn you into an indie
Brian: product maker.
The way that I, yeah, I was talking about like the two types of videos.
One is like a search intent video.
The other is like a thought provoking video.
The search intent I would imagine would, would be, let
me show you how to build this.
Build popular thing in popular framework, right?
That's like a search driven video.
There'll be a bunch of those type of videos.
And then the thought stuff will be more like entrepreneurship.
You know, if you've never launched a product before, let me help, let me
teach you some like mindset tricks to get out of like selling your
time for money as a freelancer to.
You know, opening, opening your eyes to what it could look like to, to build a
product business or how to, how to get your first, you know, I don't, I don't
want to get, I'm a little hesitant to get into like marketing and like how to get
into sales and lead generation and stuff.
I want to focus more on the product strategy, product
creation, product launch.
But I do think that there's like, there's a bootstrapper mentality to be like,
how to stay lean, how to, you know?
Matt: Yeah.
I mean, I look at the surface area of WordPress YouTubers, I kind of know
my range, which is, you know, anyone who is spending, I mean, there's
just a handful of YouTubers out there who actually spend a majority of
their content on WordPress that even like touch a million subscribers.
you start to go on, you go beyond.
if you go into like web design and you start going beyond WordPress, then
those number counts go further up.
And then the people who are really like in the trenches of WordPress,
even, you know, beyond me, like they'll go 150, 200, 000 subscribers.
These are people who are covering, and this is why I was asking like where your
core focus is because I've seen That I've, that the algorithm treats us all
in our different pockets of coverage.
What do I mean by that?
There are guys that, and girls, that will cover just Divi, just Elementor, you
know, and it's this, and that's all it is.
It's this constant rotation.
And what I've fallen into, and I've found that my content does the best, is
when I cover, which just released, which is the new default theme 2024, right?
So every year WordPress launches a new theme.
Around this time of year when they come up with a new end of
year release cycle for WordPress.
So it's 2023, 2024, 2022, and all of those videos that I've done have
always done really, really well.
Because I don't think any other YouTubers are covering
it like, like me, as in depth.
So YouTube says, hey man, when anyone's searching for the
new theme, this guy's got it.
Versus like if I cover Elementor.
There are so many like affiliate YouTube channels that are out there
that have been pumping Elementor content that like the YouTube algorithm
doesn't even look at me, right?
So, you know, I found my name.
Brian: Is it over competitive or is it, is there an opportunity
Matt: there?
Yeah.
So I've, I've found my lane.
And the other thing as we wrap up this episode, and I'm interested
again to see how like you take this.
I don't do YouTube shorts.
Brian: Yeah.
I feel like I'm behind on, on YouTube, like I haven't done them and I haven't
even spent much time learning about them.
I'm just right now still focused on like the, the longer form, but I feel
like at some point I'm going to need to incorporate it into the process.
Thanks.
I don't know what the, what, maybe, you know, like, what is the.
What is the go to strategy?
Is it like, if you have a 10 minute video, maybe you can cut out the most interesting
60 seconds and make it a short, or no?
Yeah, I
Matt: mean, from all of my research and following, like, I follow Roberto Blake,
he's a pretty well known YouTube creator, covers YouTube stuff for YouTubers.
And It's almost like don't even touch shorts unless you're
going to be all in with shorts because like the world of Google.
Yeah, Pandora's box is you see these creators that have the average 10
minute videos, long form videos.
And their shorts just destroy their, their ranking because it's just like,
Hey, all you want is the short content.
We're never going to surface.
Brian: But I do wonder about, I wonder how effect, like how What's, what's
the quality level of a viewer on a YouTube short versus a viewer who
watches 10 minutes of your, or more of your, of your long form videos?
I'd have to think that the long form viewer is much more valuable
Matt: to you as a business.
A hundred percent.
Yeah.
Yeah, yeah, yeah.
Because I think the, the shorts type of viewer is like a tick tock pop culture.
Yeah.
Comedy.
Like, is this thing entertaining to me right now?
Do I want this right now?
No one is ever going to be like, Ooh, that was a cool tutorial.
You know, like, let me go into it.
So I just stay, I just stay clear of it.
And just for those listening, YouTube is now ingesting podcast feeds.
I also don't put that on my main YouTube channel because God knows what, like
a 45 minute episode of a, of a, just a static image is going to do to the
rest of your algorithm, the rest.
You know,
Brian: this is something that I need to like sort of fix and
clean up in my, in my YouTube.
Like I'm starting this journey, starting with my current channel, which has
accumulated like 2000 subscribers over the past 10 years of, of me not
really caring what I throw up on there.
You know, and lately it's just been a bunch of like long form podcast
episodes that I just happen to publish to YouTube and I probably
need to go back and fix that.
Maybe unpublish them, break them up.
And, and my thought there, I'm curious what you do is like, if I on like open
threads on that, on my podcast there, I'll break up each episode into two or three.
Eight to ten minutes segments where we talked about a particular topic and
I'll publish that as because that that's a topic that can that can deserve one
YouTube video, not the entire episode, you know, because you look at like,
like Conan O'Brien's, you know, think like he's got he has a long form episode
on the podcast and he releases five or six YouTube videos out of that.
You know, a lot, a lot of the, the big names sort of like do, do that
Matt: format.
Yeah.
If you, if certainly if you bring them in as full length clips, but
I would also, like, if you're doing that with a podcast, I would also make
sure that the podcast is like a video recording first, because like, if it's
a static image, it's not going to help.
I don't think in my opinion, You mean put the
Brian: full episode.
Of the podcast on
Matt: YouTube.
Yeah, like if you did both, which, which even again, like I don't do
because I'm super cautious of it.
I just don't want it to ruin the algorithm that I already have.
So I spun a
Brian: bunch of them.
I probably would do that.
Another one that I've been tuning into lately is Jay Klaus.
His, he's got a great podcast.
And, and YouTube channel.
And I noticed that not all of them, but most of his podcast episodes
are full length YouTube videos.
But it is edited differently for you to, like, they put a lot more effort
into all the framing of things.
And like, the intro is a little bit different on YouTube and stuff like that.
Matt: Cool, man.
This is a a great sort of bird's eye view of our process and what
we're, what I'm working on currently, what you're about to work on.
So when we get into the next episode, it'll be interesting to see.
What's changed for you?
Yeah Breaking content co join the email list is the best way to stay connected.
See you the next episode Brian later, man
Malcom (2): Now it's time for our last segment: "Are
robots taking over the world?"
Or as I like to say, "What are you doing with AI?"
So I finally purchased a claude.ai subscription.
Uh, I find Claude to be much more useful for helping me.
Generate transcripts and creating show notes over even chat GPT four.
So they were pretty smart.
They, of course they were.
It's kind of a weird thing to say about an AI company.
But they finally limited the amount of information you could, uh, or how
many questions you could ask Claude.
Dot AI.
Over a certain period.
So they throttled me and they finally said, Hey, if you want to upgrade to get
access to this it's 20 bucks a month.
I was like, you know what?
This is, this is the most useful AI tool.
That I use.
So I'm going to do it.
So cloud AI sort of wins out for me recently.
Malcom (2): Thanks for listening to Breaking Content.
A limited series podcast.
Produced, edited, and recorded by Matt Medeiros.
Co-hosted by Brian Castle.
Signup for the newsletter at www dot breaking content dot co
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One more time for those of you in the back
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