WEBVTT NOTE This file was generated by Descript 00:00:10.786 --> 00:00:12.506 Matt: Hey, Brian, welcome back to breaking content. 00:00:12.976 --> 00:00:13.476 Brian: Hey, Matt. 00:00:13.606 --> 00:00:14.456 Yeah, we're back. 00:00:14.843 --> 00:00:17.083 Matt: God has a few weeks went by. 00:00:18.413 --> 00:00:19.013 Brian: It's been a while. 00:00:19.013 --> 00:00:19.963 It's 00:00:19.963 --> 00:00:20.273 Matt: been a while. 00:00:20.743 --> 00:00:21.933 It's been 30 seconds. 00:00:22.583 --> 00:00:23.543 Yeah, it's been 30 seconds. 00:00:23.543 --> 00:00:24.353 We're not going to lie to that. 00:00:24.363 --> 00:00:25.543 We're not going to lie to the audience. 00:00:25.553 --> 00:00:28.233 We're doing this in one hour takes every month and then 00:00:28.253 --> 00:00:29.483 breaking it out into two episodes. 00:00:29.483 --> 00:00:31.543 That's how we're doing breaking content. 00:00:31.563 --> 00:00:35.173 Hopefully sharing this stuff, being useful for you, the creator. 00:00:35.383 --> 00:00:38.103 We're the founder getting into content marketing. 00:00:38.153 --> 00:00:42.993 We left it off sort of talking about why we're doing this stuff, why we're 00:00:42.993 --> 00:00:44.933 both kind of building media brands. 00:00:45.113 --> 00:00:49.413 I might be a couple steps ahead of you in the air quote media brand world. 00:00:49.833 --> 00:00:50.853 You're just kicking things off. 00:00:50.883 --> 00:00:53.283 I've actually titled this episode, The Process. 00:00:54.143 --> 00:00:57.533 tAlking about like what you're, how you're putting this all together. 00:00:57.863 --> 00:01:00.833 We talked about your office being in shambles and you're, you know, 00:01:00.833 --> 00:01:02.433 going about building up everything. 00:01:02.803 --> 00:01:05.343 That's what I wanted to get into today, but happy to take it in a different 00:01:05.343 --> 00:01:06.653 direction if, if you, if you're 00:01:06.663 --> 00:01:07.283 Brian: thinking something else. 00:01:07.303 --> 00:01:08.573 The process is perfect. 00:01:08.573 --> 00:01:11.738 I actually want to ask you about You know, I've been following your 00:01:11.748 --> 00:01:14.758 stuff for a while, but I'm not really in the WordPress space. 00:01:14.768 --> 00:01:18.688 So I haven't been tuned into all of your channels lately with WP Minute. 00:01:19.288 --> 00:01:23.898 But I am kind of curious to know, maybe briefly off the top of 00:01:23.948 --> 00:01:27.688 here, like, give me like a rundown of like, what's your product? 00:01:27.698 --> 00:01:30.088 What do you actually publish on a weekly basis? 00:01:30.098 --> 00:01:33.068 You've got like a, what is it like a podcast episode and a newsletter? 00:01:33.068 --> 00:01:35.828 And like, what is, what does the lineup look like for you? 00:01:36.948 --> 00:01:41.568 Matt: Yeah, so let's jam it all into the career because my career at Gravity 00:01:41.568 --> 00:01:46.378 Forms is also content creation And then there's the side hustle, which is 00:01:46.378 --> 00:01:50.438 the WP minute and now we have the side side hustle, which is breaking content 00:01:51.658 --> 00:01:55.198 Brian: Well, but I'm curious about because in the previous episode you were 00:01:55.198 --> 00:02:01.263 talking about WP minute as It's a business asset and it, it evolved or it launched 00:02:01.263 --> 00:02:06.403 after Matt report and a big driver for you was make it a build a media brand 00:02:06.403 --> 00:02:07.783 that doesn't have the word Matt in it. 00:02:08.433 --> 00:02:13.483 So if, if we're thinking about that as a standalone business asset that 00:02:13.493 --> 00:02:16.293 who knows, like maybe someday in the future you might sell that asset. 00:02:17.063 --> 00:02:18.113 What would go with it? 00:02:18.173 --> 00:02:20.453 Like what, what, what's in that package? 00:02:21.078 --> 00:02:29.458 Matt: Yeah, so WP Minute publishes, at minimum two blog posts a month from 00:02:29.458 --> 00:02:31.628 a contributing editor Eric Karkovac. 00:02:31.628 --> 00:02:35.498 I pay him to write generally about WordPress professionals. 00:02:36.308 --> 00:02:41.098 Some newsworthy topics, like a big change in WordPress happens, he's writing about. 00:02:41.333 --> 00:02:47.143 That and how it relates to WordPress professionals, his cost to me as a 00:02:47.143 --> 00:02:51.853 business was a lot higher in the beginning of the year because I was selling a 00:02:51.933 --> 00:02:53.983 bunch of advert, a bunch of sponsorships. 00:02:53.983 --> 00:02:57.103 I was like, Oh man, I can, I can really bring him on more full, 00:02:57.113 --> 00:02:58.603 like almost literally full time. 00:02:58.963 --> 00:03:02.353 And then everyone started tightening up their belts and actually scaling 00:03:02.353 --> 00:03:04.713 back on what they were offering up for sponsorship dollars. 00:03:05.173 --> 00:03:07.473 So I've kind of had to claw back his time. 00:03:07.473 --> 00:03:09.708 So at minimum he's writing and he's, yeah. 00:03:10.158 --> 00:03:13.438 Really part of the business like he's all in with like helping me 00:03:13.438 --> 00:03:16.198 grow it and do all this stuff So he writes two columns every month. 00:03:16.908 --> 00:03:23.728 I publish a Weekly what I'm calling now the best five minutes of WordPress every 00:03:23.728 --> 00:03:27.648 week so that goes out either Thursday or Friday depending on like what's happening 00:03:27.658 --> 00:03:32.308 in the WordPress world and that is Published as a blog post goes out as a 00:03:32.308 --> 00:03:34.828 newsletter and is also a recorded audio 00:03:36.128 --> 00:03:40.368 Brian: Podcasts like solo like you're running down like the the headlines 00:03:40.368 --> 00:03:41.828 for the week and WordPress It's 00:03:41.838 --> 00:03:45.748 Matt: monologue and and what happened was like I went all in with WordPress 00:03:45.758 --> 00:03:50.918 news and WordPress Journalism won't get into like too deep of 00:03:50.918 --> 00:03:52.398 like why I think that's important. 00:03:52.398 --> 00:03:58.433 But WordPress is a massive segment of the web, and it's also the most 00:03:58.443 --> 00:04:02.333 democratized piece of software that impacts millions of people. 00:04:02.383 --> 00:04:02.673 Yeah, 00:04:03.293 --> 00:04:06.403 Brian: I like that as a, as a, like, journalist, like a journalist. 00:04:06.673 --> 00:04:06.803 So, 00:04:06.803 --> 00:04:10.643 Matt: like, I think it's important how, and there's been, I thought it 00:04:10.643 --> 00:04:14.558 Brian: was interesting how you, how you, you're I think he said his name was Eric. 00:04:16.308 --> 00:04:17.668 He's not writing articles. 00:04:17.688 --> 00:04:18.898 He's not writing blog posts. 00:04:18.938 --> 00:04:20.978 You, you called it, he's writing a column. 00:04:21.428 --> 00:04:21.858 Yes. 00:04:21.928 --> 00:04:22.088 I, 00:04:22.298 --> 00:04:22.688 Matt: I like it. 00:04:22.728 --> 00:04:23.238 Yeah. 00:04:23.288 --> 00:04:25.258 So we're like, we, we looked at it you know, we looked at it 00:04:25.258 --> 00:04:26.118 pretty objectively like that. 00:04:26.118 --> 00:04:32.758 And I, I initially started the WP minute as an exercise in community 00:04:32.758 --> 00:04:36.998 journalism, where that membership, those people who, who joined the 00:04:36.998 --> 00:04:42.718 membership for 79 a year, one, it was a vote of, I liked your stuff and. 00:04:43.308 --> 00:04:47.598 Here's a here's a here's my way of like supporting you But also it got them into 00:04:47.598 --> 00:04:53.358 a slack channel and if you like you were really into the WordPress news That's 00:04:53.358 --> 00:04:58.968 where we were curating a lot of what was going into our our weekly article So if 00:04:58.968 --> 00:05:01.758 you and we were giving people credit, so if you were in there Brian, you'd be 00:05:01.758 --> 00:05:03.118 like hey I think that this is important. 00:05:03.118 --> 00:05:07.258 This is important and that made it into our air quotes news cycle You know, 00:05:07.258 --> 00:05:09.228 you'd be credited in the newsletter. 00:05:11.828 --> 00:05:13.588 Brian: You know, that's what I love that pattern. 00:05:13.618 --> 00:05:14.888 I was just last week. 00:05:14.888 --> 00:05:16.998 I was speaking to Drew Riley. 00:05:17.008 --> 00:05:19.118 He's the founder of Trends. 00:05:19.128 --> 00:05:22.468 Vc on my other podcast on open threads. 00:05:23.388 --> 00:05:25.268 And he does a very similar thing. 00:05:25.368 --> 00:05:29.698 His newsletter is talking about every newsletter is like a big trend 00:05:29.708 --> 00:05:32.498 in the wider internet industry. 00:05:32.498 --> 00:05:32.758 Right. 00:05:33.378 --> 00:05:38.178 But they have a pro membership and, and he was talking about how, like, most 00:05:38.178 --> 00:05:42.858 of the content and the links and, and leads and stuff that, that get promoted 00:05:42.858 --> 00:05:46.378 in the newsletter come from finds that. 00:05:46.833 --> 00:05:50.003 The members are sharing in their discord or slack, whatever 00:05:50.003 --> 00:05:50.703 they're using, you know? 00:05:51.143 --> 00:05:51.433 Yeah. 00:05:51.443 --> 00:05:54.973 So that like that, so in terms of like models for a media company, 00:05:54.983 --> 00:06:00.273 you've got like your public facing blog posts, podcast, YouTube channel. 00:06:00.773 --> 00:06:04.803 And then there's like this, usually like a paid private membership. 00:06:05.473 --> 00:06:08.843 That can be a revenue source, but it could also be a source of, of 00:06:08.843 --> 00:06:10.323 content to keep that treadmill 00:06:10.573 --> 00:06:10.923 Matt: going. 00:06:10.973 --> 00:06:11.343 Yeah. 00:06:11.343 --> 00:06:11.913 Yeah. 00:06:11.913 --> 00:06:12.263 Yeah. 00:06:12.343 --> 00:06:14.963 And that, that's the balance of like keeping this all together. 00:06:14.963 --> 00:06:18.453 Like you have this membership model, you have the sponsorship model 00:06:18.783 --> 00:06:20.313 revenue on the YouTube channel. 00:06:22.403 --> 00:06:25.163 But anyway, back to your initial question of like what's going out every week. 00:06:25.163 --> 00:06:28.803 So you've got for me personally, it's one five minute episode. 00:06:28.813 --> 00:06:29.663 It's one one. 00:06:29.743 --> 00:06:31.143 I'll call a one hour episode. 00:06:31.153 --> 00:06:32.143 It's never really an hour. 00:06:32.143 --> 00:06:35.353 It's about 30 to 40 minutes, but that's the WP minute plus 00:06:35.763 --> 00:06:38.723 that's two different podcasts. 00:06:39.203 --> 00:06:42.953 This is where I could have changed things up, but you can 00:06:42.963 --> 00:06:44.223 have an argument for both sides. 00:06:44.233 --> 00:06:49.253 So I feel like core product of the WP minute is the five minute podcast 00:06:50.503 --> 00:06:53.443 because It's five minutes, right? 00:06:53.443 --> 00:06:58.623 And I think for the average WordPress user, I'm thinking like mom and pop shop. 00:06:59.513 --> 00:07:03.073 That's like where I want to go with that audience because it's 00:07:03.083 --> 00:07:05.703 millions of people, millions. 00:07:06.793 --> 00:07:09.943 yOu have people who, you know, and what I want to talk about there is let's 00:07:09.943 --> 00:07:13.633 say your mom and pop shop, you run WooCommerce to sell your muffins down the 00:07:13.633 --> 00:07:16.813 street and you have a bakery and you're selling muffins online with WooCommerce. 00:07:16.823 --> 00:07:17.773 Let's just say that's the case. 00:07:18.933 --> 00:07:25.673 I want somebody who's that average user to tune in to two minutes of 00:07:25.673 --> 00:07:28.753 something that's super important that's changing about, let's say, WooCommerce. 00:07:28.773 --> 00:07:31.873 Let's say all of a sudden they change taxes, the way they manage taxes, or 00:07:31.873 --> 00:07:34.303 shipping, or this big security breach. 00:07:34.973 --> 00:07:39.313 This is why I think it's important that the average user Tunes into 00:07:39.313 --> 00:07:42.563 something that's uber important like that in two to five minutes. 00:07:42.853 --> 00:07:46.383 Brian: Maybe I'm, I'm just less in tune with WordPress in general. 00:07:46.383 --> 00:07:51.103 I know it's so massive and it powers so much of the web, but I feel like I 00:07:51.103 --> 00:07:56.943 would be surprised to, to hear that a small business owner who is not in the 00:07:56.953 --> 00:08:02.293 web industry and they're just using WordPress for their website, they probably 00:08:02.293 --> 00:08:03.913 hired somebody to implement WordPress. 00:08:04.678 --> 00:08:10.628 For their website, I don't know how tuned in they would be to WordPress news. 00:08:10.628 --> 00:08:14.528 I would think that your audience, correct me if I'm wrong, it seems to 00:08:14.538 --> 00:08:18.438 me like they would be the WordPress freelancer, the WordPress agency 00:08:18.438 --> 00:08:21.298 owner, maybe the plug in developer. 00:08:22.188 --> 00:08:23.203 Matt: I have to look at it. 00:08:23.873 --> 00:08:30.903 In a few different ways, the audience, so the Matt report, one of the issues is 00:08:31.233 --> 00:08:36.773 and transitioning into my heavy coverage of WordPress news for the last three 00:08:36.773 --> 00:08:39.363 years was it's a very limited audience. 00:08:39.363 --> 00:08:44.713 And by limited, I think the ceiling is 10, 000 English speaking 00:08:44.713 --> 00:08:47.293 people across the entire globe of 00:08:47.293 --> 00:08:48.183 Brian: like professionals who were 00:08:48.183 --> 00:08:49.773 Matt: working on professionals. 00:08:49.938 --> 00:08:52.668 who are working in WordPress, whom also care about the 00:08:52.668 --> 00:08:55.158 news and business of, right? 00:08:55.448 --> 00:08:56.738 How do I get to that number? 00:08:56.828 --> 00:08:59.658 Well, I've been doing it for 12 years and I know what my stats are. 00:09:00.488 --> 00:09:04.848 And I think I have a pretty good sense of the English speaking folks 00:09:04.918 --> 00:09:06.728 who tune into this kind of content. 00:09:07.128 --> 00:09:10.748 And then I look at other big membership sites like post status. 00:09:11.368 --> 00:09:12.748 I won't reveal their numbers here. 00:09:12.748 --> 00:09:13.298 It's public. 00:09:13.298 --> 00:09:15.998 Like you could look for it, but I know what they have. 00:09:16.283 --> 00:09:19.403 And then if you log into WordPress, WordPress. 00:09:19.403 --> 00:09:25.523 org, their Slack channel, which is public, is only 44, 000 people across the entire 00:09:25.523 --> 00:09:28.563 world who are in the Slack channel. 00:09:29.213 --> 00:09:34.143 Of those 44, 000, when we have big WordPress events like WordCamp 00:09:34.153 --> 00:09:39.233 US, WordCamp Europe, WordCamp Asia, those all average between 00:09:39.243 --> 00:09:42.028 1, 500 to 2, 000 attendees. 00:09:43.388 --> 00:09:50.298 Each so that professional network, I think Matt report and the WP 00:09:50.298 --> 00:09:54.958 minute plus conversations hit a hit a ceiling at 10, 000. 00:09:55.338 --> 00:09:58.148 Now, if you look at my YouTube channel, which is for tutorials, 00:09:58.598 --> 00:10:02.298 WordPress tutorials and stuff like that, 15, 000 subscribers. 00:10:02.778 --> 00:10:07.178 That audience is way bigger because they're just like show me how to 00:10:07.178 --> 00:10:11.168 use this wordpress thing I don't care what Matt Mullenweg is doing. 00:10:11.168 --> 00:10:15.368 I don't care that awesome motive purchased my favorite plug in for 00:10:15.738 --> 00:10:19.968 you know 700, 000 I just want to know how to do this thing in WordPress. 00:10:20.838 --> 00:10:25.493 That is a massive audience Yeah, but still capped, you know, at a, at a certain 00:10:25.493 --> 00:10:26.953 degree of like who's using WordPress. 00:10:26.953 --> 00:10:27.193 Yeah. 00:10:27.193 --> 00:10:30.223 Brian: But if you look at awesome motive, like in WP beginner, 00:10:30.653 --> 00:10:32.123 that's, that's their audience. 00:10:32.243 --> 00:10:36.143 They're, they have blog posts on like how to use this and 00:10:36.143 --> 00:10:37.253 Matt: that plugin, you know? 00:10:37.263 --> 00:10:37.643 Right. 00:10:38.133 --> 00:10:38.433 Right. 00:10:38.443 --> 00:10:40.373 So there's. 00:10:41.383 --> 00:10:44.933 And that's why I shifted away from sort of WordPress News because it 00:10:44.943 --> 00:10:50.483 was very hard to sell sponsorships, you know, into, into that space. 00:10:50.883 --> 00:10:56.903 Mind you, I feel like my ratio is, again, is, is really good because for the size 00:10:56.903 --> 00:11:02.403 audience that I have, for the, Revenue income that I, the revenue that I make 00:11:02.413 --> 00:11:09.283 from this, from this software or from this sponsorship is a testament of good 00:11:09.283 --> 00:11:13.113 content, hyper focused audience and trust. 00:11:14.333 --> 00:11:14.513 Brian: Yeah. 00:11:14.513 --> 00:11:17.333 But I also think that like, even though, yeah, there might be a 00:11:17.423 --> 00:11:20.883 ceiling on the total number of, of professionals in the WordPress space 00:11:20.903 --> 00:11:24.143 in the world, but I would think. 00:11:24.898 --> 00:11:29.218 Again, I don't know, you can correct me if I'm wrong, but I, I think that 00:11:29.218 --> 00:11:33.368 there's, that's, that, that can be a very, very valuable audience to sponsors. 00:11:34.123 --> 00:11:34.623 Yeah, right. 00:11:34.623 --> 00:11:38.443 Like software companies sponsoring your your program, right? 00:11:38.443 --> 00:11:41.403 Because that's another that's another thing that I've been as I'm planning. 00:11:41.403 --> 00:11:45.733 My stuff is like this idea of like valuable audiences and there has to be 00:11:45.733 --> 00:11:48.973 overlap with what I'm passionate about and what I could actually spend lots of 00:11:48.973 --> 00:11:50.813 hours every week producing content around. 00:11:51.313 --> 00:11:55.003 But I think I think you and I are both we happen to be lucky. 00:11:55.483 --> 00:12:01.433 That we're in, you're in WordPress, but but we're both in like the software 00:12:01.463 --> 00:12:04.063 internet web industry at large. 00:12:04.113 --> 00:12:11.163 And that is is also like a relatively high value audience like you don't in 00:12:11.163 --> 00:12:14.643 other words, you don't need to have high audience numbers in order to 00:12:14.683 --> 00:12:17.763 charge relatively high dollar amounts. 00:12:17.778 --> 00:12:19.538 For her impression, 00:12:19.838 --> 00:12:20.138 Matt: right? 00:12:20.178 --> 00:12:20.508 Yeah. 00:12:20.618 --> 00:12:22.608 I mean, if I was doing pop culture, forget about it. 00:12:22.728 --> 00:12:23.018 Yeah. 00:12:23.018 --> 00:12:23.228 Right. 00:12:23.638 --> 00:12:24.178 You know, right. 00:12:24.248 --> 00:12:27.278 15, 000 YouTube subscribers, like they wouldn't do anything 00:12:27.278 --> 00:12:27.558 Brian: for you. 00:12:27.608 --> 00:12:28.728 Yeah, exactly. 00:12:28.828 --> 00:12:29.088 Yeah. 00:12:29.098 --> 00:12:31.408 But you could, you know, now I'm blanking on her name. 00:12:32.648 --> 00:12:35.158 She's the founder of, they got acquired. 00:12:35.598 --> 00:12:35.898 Oh, I 00:12:35.898 --> 00:12:36.038 Matt: know. 00:12:36.148 --> 00:12:36.458 Yeah. 00:12:36.588 --> 00:12:37.518 I don't know her name, but I 00:12:37.598 --> 00:12:40.858 Brian: oh man, I, I met her last year too. 00:12:42.358 --> 00:12:42.898 iT'll come to me. 00:12:42.898 --> 00:12:43.888 We'll, we'll link it up. 00:12:44.878 --> 00:12:48.038 You know, like, as of last year now, now their audience is much larger, probably, 00:12:48.038 --> 00:12:52.618 but like just a couple of like thousand of, of like newsletter subscribers and, 00:12:52.628 --> 00:12:56.298 and they're selling like thousands of dollars of sponsors because they got 00:12:56.298 --> 00:12:59.798 acquired that's attracting like investors that's attracting like, you know, 00:13:00.198 --> 00:13:04.308 startup funds and, and entrepreneurs, like that's an entrepreneurial and an 00:13:04.308 --> 00:13:08.518 investor audience who, you know, people would pay a lot of money to, even if it's 00:13:08.518 --> 00:13:11.558 like not that much, um, num, you know, 00:13:11.558 --> 00:13:12.078 Matt: numbers. 00:13:12.733 --> 00:13:20.783 Yeah, so yeah, four or eight, eight podcast episodes a month for one hour 00:13:20.783 --> 00:13:27.403 long for five minutes and then for YouTube videos, I, I just started pushing back 00:13:27.413 --> 00:13:34.363 into, into YouTube because it's a lot of work as you, as you already know, and 00:13:34.363 --> 00:13:36.943 as you're probably going to experience getting, you know, back into this. 00:13:36.953 --> 00:13:37.348 That's also 00:13:37.348 --> 00:13:39.223 Brian: what I want to ask you about is the process. 00:13:39.233 --> 00:13:39.703 Like, all right. 00:13:39.703 --> 00:13:40.683 So, yeah, okay. 00:13:40.988 --> 00:13:44.848 Eric is doing the written content, but you, is it you solely you 00:13:44.858 --> 00:13:49.058 doing the recording and editing and publishing and edit and everything? 00:13:49.748 --> 00:13:55.938 Matt: Yeah, yep, so I write the monologue which is, you know, it, for the five 00:13:55.938 --> 00:13:59.498 minute podcast I'm in probably like two to three hours worth of complete 00:13:59.498 --> 00:14:05.848 work, um, the interviews are a lot less stressful because it's just interview 00:14:05.848 --> 00:14:13.153 and then I actually use Claude AI to Summarize the, the episodes for me 00:14:13.233 --> 00:14:17.143 and use that as like the show notes summary from when I publish those. 00:14:17.143 --> 00:14:19.993 So there's a less, a lot less cognitive load for me there. 00:14:20.023 --> 00:14:20.433 How much 00:14:20.503 --> 00:14:21.943 Brian: work are you doing on the editing? 00:14:23.603 --> 00:14:24.383 Matt: vEry minimal. 00:14:25.353 --> 00:14:31.283 Pretty good at it now where I'll load up a Descript, bring those 00:14:31.303 --> 00:14:36.653 episodes in and I just have a pretty in fact, I just recorded a whole 00:14:36.663 --> 00:14:39.363 new intro outro set yesterday. 00:14:39.723 --> 00:14:40.253 So I have those. 00:14:40.858 --> 00:14:43.528 Pre recorded intro outro sets, which is my sponsorships and 00:14:43.528 --> 00:14:45.048 my call to actions, in and out. 00:14:45.538 --> 00:14:49.588 And then, when I load everything into Descript, I do filler word removal. 00:14:49.868 --> 00:14:52.068 Brian: So you do the automated filler word? 00:14:52.588 --> 00:14:54.118 Matt: Just on ums and ahs. 00:14:54.158 --> 00:14:54.478 Yep. 00:14:54.988 --> 00:14:58.048 But I still listen through the episode. 00:14:58.448 --> 00:14:58.858 Okay. 00:14:59.068 --> 00:15:03.838 So I'll still listen through at like one and a half time speed generally, 00:15:04.458 --> 00:15:06.248 because sometimes I'll put those back in. 00:15:06.348 --> 00:15:06.638 Yep. 00:15:07.378 --> 00:15:07.908 Make it more natural. 00:15:07.908 --> 00:15:10.968 Because sometimes, yeah, because sometimes it's like too, too rough. 00:15:11.978 --> 00:15:16.308 And then put in the intro outros and, you know, sometimes I'll see myself. 00:15:17.253 --> 00:15:20.473 And you know this as a podcast, so it's like sometimes I spend more time 00:15:20.473 --> 00:15:22.493 editing myself out than I do my guests. 00:15:23.093 --> 00:15:26.113 So I'll see like this big sort of build up to a question, because 00:15:26.113 --> 00:15:28.973 it's a big thought process happening when I'm talking to a person. 00:15:29.513 --> 00:15:30.693 And I'll cut that all out. 00:15:30.803 --> 00:15:32.513 And I'll be like, alright, let's get right to the question. 00:15:32.583 --> 00:15:35.753 Brian: With Bootstrapped Web, we've moved to having no editor. 00:15:36.213 --> 00:15:42.303 And and I just, I currently use a tool called Alitu. 00:15:43.318 --> 00:15:45.753 Um, . I, I don't know. 00:15:45.823 --> 00:15:46.723 He's gotta change the name. 00:15:46.723 --> 00:15:50.973 The , the name doesn't make . But I've, I've been, I just looked, was 00:15:50.973 --> 00:15:52.353 looking at the script again yesterday. 00:15:52.353 --> 00:15:54.483 I feel like I come in here like once a year and like every 00:15:54.483 --> 00:15:56.343 year it, it gets a lot better. 00:15:57.053 --> 00:15:58.073 Matt: it Is a lot better now. 00:15:58.073 --> 00:16:00.443 Like the, the filler word I remember last 00:16:00.443 --> 00:16:01.043 Brian: year, super harsh. 00:16:01.073 --> 00:16:01.463 Yeah. 00:16:01.523 --> 00:16:02.513 Last year when I was doing it. 00:16:02.513 --> 00:16:03.053 It's way smoother. 00:16:03.053 --> 00:16:03.503 Too harsh. 00:16:03.503 --> 00:16:04.313 I couldn't use it. 00:16:04.313 --> 00:16:06.983 And now I just tried it yesterday, I was like, oh, that, this could 00:16:06.983 --> 00:16:10.073 be an automated way to do it, but like with, with Bootstrap web, like. 00:16:10.508 --> 00:16:11.478 I don't listen to it. 00:16:11.568 --> 00:16:16.938 I just do the cleanup, like do the audio compression stuff and then just publish. 00:16:17.008 --> 00:16:20.678 And it's like we record and then it's live like within a half an 00:16:20.678 --> 00:16:25.338 hour, you know, but like, yeah, but for open threads, which I'm bringing 00:16:25.338 --> 00:16:27.488 back and then my YouTube channel. 00:16:27.948 --> 00:16:31.348 Like, that's where I'm going to be much more careful, like, that's where 00:16:31.348 --> 00:16:32.458 I'm taking it much more seriously. 00:16:32.458 --> 00:16:36.078 So literally this week, I'm starting to work out, like, which 00:16:36.128 --> 00:16:37.188 tools are we going to be using? 00:16:37.188 --> 00:16:41.928 What's the process for our editing and and how can, how can I balance? 00:16:42.558 --> 00:16:47.388 Between high quality output and like human editorial, like 00:16:47.388 --> 00:16:49.288 deciding like this is important. 00:16:49.318 --> 00:16:53.658 Let's highlight that versus like not spending a ton of 00:16:53.658 --> 00:16:55.828 hours on on the post production. 00:16:55.928 --> 00:16:56.048 You 00:16:56.048 --> 00:16:58.328 Matt: know, the YouTube stuff is going to be interesting. 00:16:58.328 --> 00:17:01.848 I'm I'm really looking forward to future episodes talking 00:17:01.848 --> 00:17:03.268 to you about about YouTube. 00:17:03.288 --> 00:17:05.268 Not that you haven't done YouTube before. 00:17:05.838 --> 00:17:11.438 But when I started the The channel, this goes back many years ago. 00:17:11.438 --> 00:17:13.048 I don't know, seven or eight years ago. 00:17:13.478 --> 00:17:15.168 It was called plugin Tut at the time. 00:17:15.178 --> 00:17:17.578 And I switched it to WP minute when I launched WP minute, 00:17:18.238 --> 00:17:20.248 but I got super burned out. 00:17:21.238 --> 00:17:24.788 Like burned out to the point where I didn't I didn't even log into the account 00:17:24.958 --> 00:17:28.498 and then one day I got the Adsense check for a hundred bucks and I was like, oh, 00:17:28.508 --> 00:17:32.448 let me log back in and see what happened and it grew by like 2, 000 subscribers 00:17:33.138 --> 00:17:36.398 Just because of search and SEO and these were topics that people were looking 00:17:36.398 --> 00:17:42.888 for but I got super burned out from just cranking out videos editing the 00:17:42.888 --> 00:17:49.693 videos Uploading them and then seeing no Views like it really, like really 00:17:49.693 --> 00:17:57.783 drained me and even today, today in 2023, you know, I'm a competitive person. 00:17:58.063 --> 00:18:00.783 I'm always pushing for the highest level of quality. 00:18:01.033 --> 00:18:04.823 I'm always dissatisfied in what I put out, right? 00:18:04.833 --> 00:18:07.363 Like I'm always like, Oh, I could have done better here. 00:18:07.363 --> 00:18:08.493 I could have done better there. 00:18:09.118 --> 00:18:12.908 And YouTube is tough because it tells you that when you're not performing, 00:18:13.738 --> 00:18:17.038 right, there's a, in the YouTube app, it'll tell you like where you're ranking 00:18:17.038 --> 00:18:22.718 and you'll put a shit load of effort into a video and it'll just do nothing. 00:18:22.738 --> 00:18:23.838 And you'll be like, what the fuck? 00:18:23.848 --> 00:18:27.548 And then you'll spend like two minutes doing one video and it'll 00:18:27.558 --> 00:18:30.218 be one, you know, one out of 10, it'll bring you all the traffic and 00:18:30.218 --> 00:18:31.048 you're like, what the hell happened? 00:18:32.133 --> 00:18:35.403 Brian: My, the way that I'm thinking about it right now, and I might be in for a rude 00:18:35.403 --> 00:18:37.953 awakening in the next couple of months. 00:18:38.073 --> 00:18:43.123 But the way that I'm thinking about it is, number one, between the different 00:18:43.123 --> 00:18:46.903 channels, these, there's the ones that I'm thinking about for instrumental products, 00:18:46.903 --> 00:18:49.303 my media brand that I'm starting up here. 00:18:50.813 --> 00:18:53.303 sTrategically the way, the way that I think about it is there's, 00:18:53.453 --> 00:18:56.623 we have a YouTube channel, we have my email newsletter. 00:18:57.353 --> 00:18:58.283 There's gonna be my Twitter. 00:18:58.993 --> 00:19:03.413 And LinkedIn, those are the 4 channels that I care about, 00:19:03.663 --> 00:19:04.743 not touching anything else. 00:19:06.213 --> 00:19:12.653 The YouTube channel, uh, and to a lesser degree, Twitter and LinkedIn, but it's, 00:19:12.703 --> 00:19:14.123 it all starts on the YouTube channel. 00:19:14.143 --> 00:19:16.163 Like, that's the main focus. 00:19:16.713 --> 00:19:20.933 80% of my effort and time is gonna be on producing videos. 00:19:21.653 --> 00:19:26.613 And, and then from, from the script and from the concept for this 00:19:26.613 --> 00:19:31.773 week's video breaks out a concept for a couple of tweets and a, and 00:19:31.773 --> 00:19:33.213 a concept for a LinkedIn post. 00:19:33.538 --> 00:19:38.468 And I'll convert that script into a written newsletter for that week. 00:19:39.758 --> 00:19:43.278 bUt it all starts on, on YouTube and the, and the way, and then, and then 00:19:43.278 --> 00:19:47.848 there's the podcast, I, I forgot to say the podcast, which under the umbrella 00:19:47.848 --> 00:19:52.318 of, of instrumental products, I consider open threads, part of that brand. 00:19:53.428 --> 00:20:00.658 Um, that so open threads, the podcast and the email newsletter 00:20:00.718 --> 00:20:02.448 are what I considered to be. 00:20:02.918 --> 00:20:07.318 Relationship channels, like you already know me, you, you've already 00:20:07.318 --> 00:20:08.828 found my stuff somewhere else. 00:20:09.118 --> 00:20:11.978 Now you've actually subscribed to the podcast or you've put 00:20:11.978 --> 00:20:13.448 your email in for the newsletter. 00:20:13.728 --> 00:20:14.898 So now we're going to go deep. 00:20:14.948 --> 00:20:17.528 We're going to go long term because it's a relationship. 00:20:18.098 --> 00:20:20.718 But YouTube is discovery. 00:20:20.868 --> 00:20:25.048 That's like every week I'm putting out a new product that hopefully 00:20:25.798 --> 00:20:29.438 will be served up by their algorithm and expose me to brand new people 00:20:29.438 --> 00:20:30.598 who've never heard of me before. 00:20:31.473 --> 00:20:34.763 And you could, you could make the same argument that Twitter and LinkedIn are 00:20:34.763 --> 00:20:38.603 for that as well, you know, because they, those two operate on algorithms. 00:20:38.603 --> 00:20:43.423 So, if I, if I produce content that might be super annoying to our friends 00:20:43.423 --> 00:20:49.213 on Twitter, but, but also might be served up to a lot of people on, you know, if 00:20:49.273 --> 00:20:53.213 it, if it satisfies the algorithm and it would need to be tailored for each 00:20:53.213 --> 00:20:58.443 individual platform, That's what I see is like the production line, you know, 00:20:58.503 --> 00:21:00.223 so all the effort is really on YouTube. 00:21:00.253 --> 00:21:06.763 And then I, that's where I don't know, like, within the, within YouTube, so 00:21:07.123 --> 00:21:10.113 80 percent of my efforts going there, the way that I'm thinking about it 00:21:10.133 --> 00:21:15.853 in theory, I haven't actually started this workflow is there's 2 types of 00:21:15.853 --> 00:21:17.743 YouTube videos that I could post. 00:21:18.573 --> 00:21:24.983 There is the search engine or YouTube search engine optimization videos. 00:21:24.993 --> 00:21:28.753 So like pick a topic, do some YouTube keyword research on it. 00:21:29.183 --> 00:21:34.233 Look at competing, you know, cover some popular tool, cover some popular thing 00:21:34.233 --> 00:21:38.503 that people are searching for, you know, how to build something in rails or how 00:21:38.503 --> 00:21:43.613 to use tailwind CSS or something, you know, lots and lots of topics like that. 00:21:44.683 --> 00:21:48.683 That can, that can get views from people from using the search in YouTube and 00:21:48.683 --> 00:21:53.993 then the other half of the videos that I would do would be more algorithm driven. 00:21:54.433 --> 00:21:56.723 So, how do you describe these? 00:21:56.743 --> 00:22:03.123 These are more like thought provoking curiosity driven sort of 00:22:03.133 --> 00:22:06.623 stuff makes you want to click to find out what, what is that thing? 00:22:06.623 --> 00:22:08.973 It scratches some, some weird itch. 00:22:09.413 --> 00:22:14.483 So I don't expect people to find these videos by searching for anything, but it 00:22:14.493 --> 00:22:19.193 should show up on somebody's home YouTube home screen or in the suggestive videos on 00:22:19.193 --> 00:22:23.173 the side because it, because the algorithm knows like, Hey, you might like this. 00:22:23.183 --> 00:22:25.893 So look at this thumbnail and see if you want to click it. 00:22:25.963 --> 00:22:27.493 You know, have you 00:22:27.833 --> 00:22:31.973 Matt: looked at other YouTube creators who are doing covering similar things in that? 00:22:32.678 --> 00:22:34.108 Brian: Yeah, I have. 00:22:34.158 --> 00:22:37.058 Matt: And I mean, you don't have to name them, but do you, do 00:22:37.058 --> 00:22:38.408 you look at what they're doing? 00:22:38.418 --> 00:22:41.428 And there's a, is there enough of a, of a footprint there to say, 00:22:41.958 --> 00:22:46.338 Okay, like, like this person has, I don't know, 100, 000 subscribers. 00:22:46.648 --> 00:22:47.528 I know I got room. 00:22:47.538 --> 00:22:47.738 There's 00:22:47.738 --> 00:22:50.718 Brian: different pockets and there's different, you know, it's like a big, it's 00:22:50.718 --> 00:22:53.498 a big multi circle Venn diagram, right? 00:22:53.518 --> 00:23:00.918 So you know, there's, there's like a SAS startup land, like how to, 00:23:00.968 --> 00:23:05.168 how to start and be successful in launching and growing a SAS business. 00:23:05.188 --> 00:23:06.138 There's that. 00:23:07.058 --> 00:23:09.088 But then there's a, there's also. 00:23:09.733 --> 00:23:15.433 A big ecosystem of learn how to code and within that, you've got rails land, you've 00:23:15.433 --> 00:23:19.763 got Laravel land, you've got WordPress land, you've got javascript land, like 00:23:19.763 --> 00:23:22.303 there's all these different areas. 00:23:22.563 --> 00:23:26.153 Yeah, and then, and then like within the, and the way that I'm 00:23:26.153 --> 00:23:27.563 thinking about it for myself is. 00:23:29.313 --> 00:23:33.983 There's sort of merging the two code, learn to code, learn to build, and 00:23:34.143 --> 00:23:38.063 then there's also design land use, use Figma, you know, UI design and 00:23:38.063 --> 00:23:39.163 all the, all this kind of stuff. 00:23:39.173 --> 00:23:41.913 There's huge pockets on YouTube for that kind of stuff. 00:23:42.643 --> 00:23:47.763 Um, my angle on it and there's, there's other people doing this sort of thing, 00:23:47.773 --> 00:23:53.203 but my angle is I want to teach how to design and build and launch products. 00:23:54.243 --> 00:23:57.673 But I'm not going to teach you enough to be an, like an engineer 00:23:57.673 --> 00:23:58.853 that could be hired at Google. 00:23:59.133 --> 00:24:03.243 I can't teach you that I'm not, I'm not that good, but I can definitely 00:24:03.243 --> 00:24:08.793 teach you enough to build and ship and bootstrap your own product, whether it's 00:24:08.793 --> 00:24:14.273 a small SAS product or a plugin or a Chrome extension or something like that. 00:24:14.273 --> 00:24:18.053 Like, I'll have lots of tutorials on covering all, all different 00:24:18.063 --> 00:24:21.653 types of products, but when it comes to designing, when it comes to 00:24:21.723 --> 00:24:24.293 building and shipping, and even like. 00:24:24.668 --> 00:24:28.378 A little bit of product marketing, like how to design and launch a landing page, 00:24:28.378 --> 00:24:32.498 how to collect email addresses and bring them into your product, customer research. 00:24:32.498 --> 00:24:34.368 There's so many different branches of this tree that you 00:24:34.368 --> 00:24:37.768 can go down you know, but like 00:24:37.768 --> 00:24:37.998 Matt: that. 00:24:38.088 --> 00:24:39.808 And are you going to take that angle? 00:24:39.908 --> 00:24:40.988 Like, are you going to say. 00:24:41.493 --> 00:24:45.853 You're, you're here at my YouTube channel, which will turn you into an indie 00:24:45.853 --> 00:24:46.383 Brian: product maker. 00:24:46.413 --> 00:24:49.683 The way that I, yeah, I was talking about like the two types of videos. 00:24:49.693 --> 00:24:51.713 One is like a search intent video. 00:24:51.713 --> 00:24:53.803 The other is like a thought provoking video. 00:24:54.073 --> 00:24:58.163 The search intent I would imagine would, would be, let 00:24:58.163 --> 00:24:59.373 me show you how to build this. 00:24:59.788 --> 00:25:03.388 Build popular thing in popular framework, right? 00:25:03.608 --> 00:25:05.728 That's like a search driven video. 00:25:06.018 --> 00:25:07.868 There'll be a bunch of those type of videos. 00:25:08.788 --> 00:25:12.118 And then the thought stuff will be more like entrepreneurship. 00:25:12.438 --> 00:25:16.178 You know, if you've never launched a product before, let me help, let me 00:25:16.178 --> 00:25:19.908 teach you some like mindset tricks to get out of like selling your 00:25:19.908 --> 00:25:22.218 time for money as a freelancer to. 00:25:23.448 --> 00:25:26.498 You know, opening, opening your eyes to what it could look like to, to build a 00:25:26.498 --> 00:25:30.138 product business or how to, how to get your first, you know, I don't, I don't 00:25:30.138 --> 00:25:34.328 want to get, I'm a little hesitant to get into like marketing and like how to get 00:25:34.328 --> 00:25:37.098 into sales and lead generation and stuff. 00:25:37.098 --> 00:25:40.868 I want to focus more on the product strategy, product 00:25:40.908 --> 00:25:42.278 creation, product launch. 00:25:42.813 --> 00:25:47.313 But I do think that there's like, there's a bootstrapper mentality to be like, 00:25:47.513 --> 00:25:49.223 how to stay lean, how to, you know? 00:25:50.313 --> 00:25:50.493 Matt: Yeah. 00:25:50.493 --> 00:25:54.783 I mean, I look at the surface area of WordPress YouTubers, I kind of know 00:25:54.783 --> 00:25:57.873 my range, which is, you know, anyone who is spending, I mean, there's 00:25:57.873 --> 00:26:01.403 just a handful of YouTubers out there who actually spend a majority of 00:26:01.403 --> 00:26:05.113 their content on WordPress that even like touch a million subscribers. 00:26:05.583 --> 00:26:07.453 you start to go on, you go beyond. 00:26:07.453 --> 00:26:10.813 if you go into like web design and you start going beyond WordPress, then 00:26:10.813 --> 00:26:13.363 those number counts go further up. 00:26:13.873 --> 00:26:16.563 And then the people who are really like in the trenches of WordPress, 00:26:16.563 --> 00:26:22.573 even, you know, beyond me, like they'll go 150, 200, 000 subscribers. 00:26:23.383 --> 00:26:27.033 These are people who are covering, and this is why I was asking like where your 00:26:27.033 --> 00:26:32.688 core focus is because I've seen That I've, that the algorithm treats us all 00:26:32.688 --> 00:26:34.598 in our different pockets of coverage. 00:26:34.618 --> 00:26:35.578 What do I mean by that? 00:26:35.888 --> 00:26:41.928 There are guys that, and girls, that will cover just Divi, just Elementor, you 00:26:41.928 --> 00:26:43.518 know, and it's this, and that's all it is. 00:26:43.518 --> 00:26:44.868 It's this constant rotation. 00:26:45.338 --> 00:26:48.598 And what I've fallen into, and I've found that my content does the best, is 00:26:48.598 --> 00:26:53.898 when I cover, which just released, which is the new default theme 2024, right? 00:26:53.898 --> 00:26:56.158 So every year WordPress launches a new theme. 00:26:56.938 --> 00:26:59.518 Around this time of year when they come up with a new end of 00:26:59.528 --> 00:27:02.238 year release cycle for WordPress. 00:27:02.508 --> 00:27:06.918 So it's 2023, 2024, 2022, and all of those videos that I've done have 00:27:06.918 --> 00:27:08.448 always done really, really well. 00:27:08.678 --> 00:27:10.768 Because I don't think any other YouTubers are covering 00:27:10.768 --> 00:27:13.038 it like, like me, as in depth. 00:27:13.568 --> 00:27:15.738 So YouTube says, hey man, when anyone's searching for the 00:27:15.738 --> 00:27:17.168 new theme, this guy's got it. 00:27:17.648 --> 00:27:19.458 Versus like if I cover Elementor. 00:27:20.358 --> 00:27:23.098 There are so many like affiliate YouTube channels that are out there 00:27:23.518 --> 00:27:27.618 that have been pumping Elementor content that like the YouTube algorithm 00:27:27.618 --> 00:27:29.328 doesn't even look at me, right? 00:27:29.468 --> 00:27:31.408 So, you know, I found my name. 00:27:34.128 --> 00:27:37.108 Brian: Is it over competitive or is it, is there an opportunity 00:27:37.108 --> 00:27:37.428 Matt: there? 00:27:38.088 --> 00:27:38.508 Yeah. 00:27:38.588 --> 00:27:39.918 So I've, I've found my lane. 00:27:39.938 --> 00:27:44.328 And the other thing as we wrap up this episode, and I'm interested 00:27:44.328 --> 00:27:45.808 again to see how like you take this. 00:27:45.888 --> 00:27:47.478 I don't do YouTube shorts. 00:27:48.268 --> 00:27:48.528 Brian: Yeah. 00:27:48.538 --> 00:27:52.858 I feel like I'm behind on, on YouTube, like I haven't done them and I haven't 00:27:52.978 --> 00:27:55.018 even spent much time learning about them. 00:27:55.508 --> 00:27:59.278 I'm just right now still focused on like the, the longer form, but I feel 00:27:59.278 --> 00:28:02.548 like at some point I'm going to need to incorporate it into the process. 00:28:02.548 --> 00:28:02.708 Thanks. 00:28:03.138 --> 00:28:05.938 I don't know what the, what, maybe, you know, like, what is the. 00:28:06.603 --> 00:28:08.183 What is the go to strategy? 00:28:08.183 --> 00:28:11.303 Is it like, if you have a 10 minute video, maybe you can cut out the most interesting 00:28:11.343 --> 00:28:13.333 60 seconds and make it a short, or no? 00:28:13.913 --> 00:28:14.203 Yeah, I 00:28:14.213 --> 00:28:18.063 Matt: mean, from all of my research and following, like, I follow Roberto Blake, 00:28:18.073 --> 00:28:22.483 he's a pretty well known YouTube creator, covers YouTube stuff for YouTubers. 00:28:23.103 --> 00:28:27.183 And It's almost like don't even touch shorts unless you're 00:28:27.183 --> 00:28:31.473 going to be all in with shorts because like the world of Google. 00:28:32.053 --> 00:28:36.473 Yeah, Pandora's box is you see these creators that have the average 10 00:28:36.473 --> 00:28:38.013 minute videos, long form videos. 00:28:38.453 --> 00:28:46.073 And their shorts just destroy their, their ranking because it's just like, 00:28:46.073 --> 00:28:47.883 Hey, all you want is the short content. 00:28:47.883 --> 00:28:48.773 We're never going to surface. 00:28:48.773 --> 00:28:55.868 Brian: But I do wonder about, I wonder how effect, like how What's, what's 00:28:55.868 --> 00:29:00.018 the quality level of a viewer on a YouTube short versus a viewer who 00:29:00.018 --> 00:29:04.338 watches 10 minutes of your, or more of your, of your long form videos? 00:29:04.758 --> 00:29:08.328 I'd have to think that the long form viewer is much more valuable 00:29:08.328 --> 00:29:09.088 Matt: to you as a business. 00:29:09.088 --> 00:29:09.638 A hundred percent. 00:29:09.648 --> 00:29:10.108 Yeah. 00:29:10.168 --> 00:29:10.878 Yeah, yeah, yeah. 00:29:10.878 --> 00:29:16.168 Because I think the, the shorts type of viewer is like a tick tock pop culture. 00:29:16.748 --> 00:29:17.108 Yeah. 00:29:17.148 --> 00:29:17.868 Comedy. 00:29:17.868 --> 00:29:20.108 Like, is this thing entertaining to me right now? 00:29:20.128 --> 00:29:21.608 Do I want this right now? 00:29:22.018 --> 00:29:24.588 No one is ever going to be like, Ooh, that was a cool tutorial. 00:29:24.778 --> 00:29:26.288 You know, like, let me go into it. 00:29:26.298 --> 00:29:28.768 So I just stay, I just stay clear of it. 00:29:29.238 --> 00:29:35.188 And just for those listening, YouTube is now ingesting podcast feeds. 00:29:35.738 --> 00:29:40.208 I also don't put that on my main YouTube channel because God knows what, like 00:29:40.228 --> 00:29:46.388 a 45 minute episode of a, of a, just a static image is going to do to the 00:29:46.388 --> 00:29:47.928 rest of your algorithm, the rest. 00:29:47.928 --> 00:29:48.248 You know, 00:29:48.298 --> 00:29:50.328 Brian: this is something that I need to like sort of fix and 00:29:50.328 --> 00:29:52.458 clean up in my, in my YouTube. 00:29:52.718 --> 00:29:56.948 Like I'm starting this journey, starting with my current channel, which has 00:29:56.948 --> 00:30:01.248 accumulated like 2000 subscribers over the past 10 years of, of me not 00:30:01.248 --> 00:30:02.848 really caring what I throw up on there. 00:30:03.238 --> 00:30:06.288 You know, and lately it's just been a bunch of like long form podcast 00:30:06.288 --> 00:30:09.688 episodes that I just happen to publish to YouTube and I probably 00:30:09.688 --> 00:30:11.008 need to go back and fix that. 00:30:11.018 --> 00:30:13.038 Maybe unpublish them, break them up. 00:30:13.078 --> 00:30:18.638 And, and my thought there, I'm curious what you do is like, if I on like open 00:30:18.638 --> 00:30:24.518 threads on that, on my podcast there, I'll break up each episode into two or three. 00:30:24.953 --> 00:30:27.833 Eight to ten minutes segments where we talked about a particular topic and 00:30:27.833 --> 00:30:33.973 I'll publish that as because that that's a topic that can that can deserve one 00:30:33.983 --> 00:30:38.973 YouTube video, not the entire episode, you know, because you look at like, 00:30:39.543 --> 00:30:44.573 like Conan O'Brien's, you know, think like he's got he has a long form episode 00:30:45.123 --> 00:30:48.823 on the podcast and he releases five or six YouTube videos out of that. 00:30:49.048 --> 00:30:52.448 You know, a lot, a lot of the, the big names sort of like do, do that 00:30:52.758 --> 00:30:53.208 Matt: format. 00:30:53.758 --> 00:30:54.038 Yeah. 00:30:54.038 --> 00:30:57.558 If you, if certainly if you bring them in as full length clips, but 00:30:57.558 --> 00:31:00.868 I would also, like, if you're doing that with a podcast, I would also make 00:31:00.868 --> 00:31:05.818 sure that the podcast is like a video recording first, because like, if it's 00:31:05.818 --> 00:31:08.558 a static image, it's not going to help. 00:31:09.048 --> 00:31:10.718 I don't think in my opinion, You mean put the 00:31:10.978 --> 00:31:12.018 Brian: full episode. 00:31:12.413 --> 00:31:13.813 Of the podcast on 00:31:13.863 --> 00:31:14.273 Matt: YouTube. 00:31:14.583 --> 00:31:18.563 Yeah, like if you did both, which, which even again, like I don't do 00:31:18.593 --> 00:31:19.933 because I'm super cautious of it. 00:31:20.643 --> 00:31:24.443 I just don't want it to ruin the algorithm that I already have. 00:31:24.763 --> 00:31:25.173 So I spun a 00:31:26.023 --> 00:31:26.113 Brian: bunch of them. 00:31:26.503 --> 00:31:28.243 I probably would do that. 00:31:28.453 --> 00:31:31.273 Another one that I've been tuning into lately is Jay Klaus. 00:31:31.743 --> 00:31:34.183 His, he's got a great podcast. 00:31:34.818 --> 00:31:36.408 And, and YouTube channel. 00:31:36.408 --> 00:31:40.598 And I noticed that not all of them, but most of his podcast episodes 00:31:40.698 --> 00:31:42.718 are full length YouTube videos. 00:31:43.498 --> 00:31:48.508 But it is edited differently for you to, like, they put a lot more effort 00:31:48.508 --> 00:31:52.238 into all the framing of things. 00:31:52.238 --> 00:31:54.808 And like, the intro is a little bit different on YouTube and stuff like that. 00:31:54.962 --> 00:31:55.252 Matt: Cool, man. 00:31:55.252 --> 00:31:59.258 This is a a great sort of bird's eye view of our process and what 00:31:59.258 --> 00:32:02.918 we're, what I'm working on currently, what you're about to work on. 00:32:03.398 --> 00:32:06.078 So when we get into the next episode, it'll be interesting to see. 00:32:06.453 --> 00:32:07.343 What's changed for you? 00:32:07.633 --> 00:32:12.623 Yeah Breaking content co join the email list is the best way to stay connected. 00:32:13.323 --> 00:32:15.282 See you the next episode Brian later, man 00:32:18.048 --> 00:32:19.918 Malcom (2): Now it's time for our last segment: "Are 00:32:19.918 --> 00:32:21.371 robots taking over the world?" 00:32:22.078 --> 00:32:24.258 Or as I like to say, "What are you doing with AI?" 00:32:26.303 --> 00:32:30.353 So I finally purchased a claude.ai subscription. 00:32:31.043 --> 00:32:34.733 Uh, I find Claude to be much more useful for helping me. 00:32:35.243 --> 00:32:40.373 Generate transcripts and creating show notes over even chat GPT four. 00:32:41.333 --> 00:32:42.383 So they were pretty smart. 00:32:42.383 --> 00:32:43.583 They, of course they were. 00:32:43.673 --> 00:32:46.013 It's kind of a weird thing to say about an AI company. 00:32:46.373 --> 00:32:51.533 But they finally limited the amount of information you could, uh, or how 00:32:51.533 --> 00:32:52.913 many questions you could ask Claude. 00:32:53.003 --> 00:32:53.663 Dot AI. 00:32:54.113 --> 00:32:55.253 Over a certain period. 00:32:55.253 --> 00:32:58.343 So they throttled me and they finally said, Hey, if you want to upgrade to get 00:32:58.343 --> 00:32:59.903 access to this it's 20 bucks a month. 00:33:00.473 --> 00:33:01.133 I was like, you know what? 00:33:01.193 --> 00:33:03.413 This is, this is the most useful AI tool. 00:33:03.923 --> 00:33:04.553 That I use. 00:33:04.583 --> 00:33:05.303 So I'm going to do it. 00:33:05.303 --> 00:33:07.883 So cloud AI sort of wins out for me recently. 00:33:08.935 --> 00:33:10.915 Malcom (2): Thanks for listening to Breaking Content. 00:33:11.105 --> 00:33:12.655 A limited series podcast. 00:33:12.790 --> 00:33:15.590 Produced, edited, and recorded by Matt Medeiros. 00:33:15.701 --> 00:33:17.291 Co-hosted by Brian Castle. 00:33:17.422 --> 00:33:21.422 Signup for the newsletter at www dot breaking content dot co 00:33:21.579 --> 00:33:25.209 Search for Breaking Content in your favorite podcast app and follow us. 00:33:25.334 --> 00:33:27.114 One more time for those of you in the back 00:33:27.256 --> 00:33:31.276 sign up for our newsletter at www dot breaking content dot co 00:33:31.401 --> 00:33:32.691 See you in the next episode.