Business of Speed Podcast

Marshall Pruett spent nearly two decades as a crew member and race engineer before walking into a media center in 2005 with no credentials and total imposter syndrome. Twenty years later, he's the most trusted voice in IndyCar and IMSA journalism, and in this episode he explains exactly how that happens and why most people in this space never figure it out.

Creators and Guests

Host
Lali Michelsen
Chief Creative Officer, Business of Speed
Host
Vincenzo Landino
Founder + Managing Director, Business of Speed

What is Business of Speed Podcast?

Business of Speed is the definitive, deep-dive into the money, power, and technology driving modern racing.

We don't report the race, we pull back the curtain on the strategy behind it. This show treats global racing as the ultimate laboratory for competitive advantage, focusing on the high-level business decisions that shape the sports. We move past passive sponsorships to explore how teams, brands, and executives leverage racing for technology transfer, cultural relevance, and operational impact.

This is where the C-suite goes to learn how to harness velocity into a sustainable business advantage.