Future Proofed.

The rising customer acquisition costs (CAC) have become a thorn in the side of B2B companies, with the metric tripling over the past 15 years. This podcast episode dives deep into the CAC conundrum and offers bold strategies to wrestle it down.

🎯 Key Takeaways:

• Aim for a CAC payback period of 12-24 months, not the alarming 48-60 months many firms currently face.

• Running both sales-assisted and product-led growth motions simultaneously is a CAC killer. Consider cutting the free trial path.

• Ditch the traditional MQL->SQL->Opportunity funnel that breeds siloed teams. Explore having AEs own the full cycle.

• Slash Google Ads spend by 60-100% - it's an inefficient CAC drain for most B2B firms.  

• Minor tweaks won't cut it. A transformational overhaul of your go-to-market model, team structures, tools, and core metrics is crucial.

• Get your data foundations, KPIs, and customer insights solidified before unleashing AI/automation on marketing and sales. AI amplifies good or bad strategies alike.

The ever-increasing CAC can sink B2B growth plans, but bold firms willing to radically rethink their go-to-market approach can gain an immense competitive advantage.

What is Future Proofed. ?

Welcome to "Future Proofed," the podcast for forward-thinking professionals eager to keep their career and company at the cutting edge.

Traditional go-to-market (GTM) strategies have become clunky, inefficient, and bloated. This show explores the intersection of AI and GTM strategies to ensure you cut the GTM Bloat and build a future-ready approach.

Each episode of "Future Proofed" dives deep into how AI redefines what it means to craft effective go-to-market strategies. From actionable insights on integrating AI into your sales, marketing, and product strategies, to expert interviews that shine a light on the new best practices changing industries, this podcast is an essential resource for anyone looking to upgrade their GTM playbook.

Our host, Kyle Coleman, is a seasoned expert in GTM and AI innovation. He breaks down complex concepts into practical, actionable advice. With "Future Proofed," you'll learn how to:

- Leverage AI and machine learning to supercharge your GTM strategies.

- Navigate the challenges and opportunities presented by new technology trends.

- Adapt and thrive in the fast-paced digital economy.

- Foster a culture of innovation and agility within your team or organization.

Don't let the wave of the future leave you behind. Tune into "Future Proofed" and stay ahead of the curve as you learn to leverage the power of AI for your GTM strategy.