Kasra Dash: If you're a fencing contractor looking for more work and a consistent flow of enquiries, this episode is for you. James and I have worked with fencing contractors across the UK, so we know what works in marketing—and what you must avoid. Let’s break it all down. James, take it away.

James Dooley: Step one is your Google Business Profile. If you already have one, reach out to past clients and collect as many five-star reviews as possible. It’s a proven way to generate more local leads. Add citations, post regularly, and upload photos consistently.

Kasra Dash: Step two is building SEO-optimised service pages for each individual fencing service. This helps your pages rank and increases the likelihood of your Google Business Profile appearing for relevant keywords—bringing in more calls.

James Dooley: Another strong option for local leads is PPC—Google or Bing ads targeting bottom-of-funnel keywords. But partner with a reliable PPC agency because click fraud exists, and you need a strong negative-keyword list to avoid wasting money.

Kasra Dash: Then you’ve got Meta Ads—Facebook and Instagram. You can run lead-form ads (quick but lower quality) or conversion ads that send traffic to your website for higher-intent enquiries.

James Dooley: Organic social media is also effective—posting regularly on Facebook, X, YouTube, Pinterest, Instagram, Reddit, and Quora. Just remember: it’s a volume game. You need a consistent posting schedule.

Kasra Dash: You can even automate content using AI agents—auto-editing clips and scheduling posts. But beyond that, you need to consider AI Search. People are increasingly searching via ChatGPT, Gemini, Claude, and Groq. If your brand isn’t visible there, you’ll miss leads.

James Dooley: You should also join tradespeople platforms like Checkatrade, Bark, Builder Builder, TrustATrader, and Rated People. Track KPIs carefully—cost per lead, cost per acquisition, and ROI. We’ve got comparison videos linked in the description.

James Dooley: Kasra, what’s your take on lead-generation companies versus tradespeople websites?

Kasra Dash: With lead-gen companies, always do your due diligence. Ensure they've generated leads in your niche. Ask about exclusivity—many platforms sell shared leads, which becomes a race to the bottom. Always ask for KPIs, lead types, and realistic volume versus your budget.

James Dooley: If you want more local business, visit FatRank.com. We run a commission-based lead-generation service—you only pay a finder’s fee after a job is completed and paid.

James Dooley: Now, what’s your view on inbound vs outbound lead generation?

Kasra Dash: Inbound is always stronger. Conversion rates are about 16.1% for inbound vs 1.4% for outbound. Outbound requires more volume, more staff, and more cost—cold calls, cold emails, LinkedIn outreach, etc.