Attributed - A podcast by Dreamdata

How do you get positioning right for the stage your startup is at?

Positioning is one of the most powerful—and misunderstood—growth levers for B2B startups. Get it right and you'll create a clear path to market traction, faster sales cycles, and investor confidence. Get it wrong, and you’ll struggle with long sales cycles, confused prospects, and messaging that fails to land.

In this conversation, we'll be sitting down with Robert Kaminski, positioning expert and co-founder of FletchPMM, to break down:

- Why most founders resist making clear positioning decisions—and how to fix it
- How to evolve your positioning as your startup moves from Seed to Series B+
- How to avoid the "vision trap"—where early traction fools you into bad positioning
- When and how to reposition as you scale and expand your market
- Why strong positioning can make or break your sales and GTM execution

Whether you're an early-stage founder trying to find your market fit or a scaling B2B startup refining your message, this session is packed with practical insights you can apply immediately.


Follow Robert Kaminski on LinkedIn: https://www.linkedin.com/in/heyrobk/
Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/


Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

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Creators and Guests

Host
Steffen Hedebrandt
Steffen Hedebrandt is the Chief Marketing Officer at Dreamdata, a leading Revenue Attribution Platform that enables B2B marketing teams to optimize and automate their marketing efforts with confidence. Steffen has become a household name in revenue marketing circles, combining a growth mindset with a deep, data-driven approach to scaling marketing orgs. A seasoned marketing leader known for his non-nonsense results-oriented approach, Steffen has a proven track record of scaling companies and building high-performing teams at Upwork and Airtame. With hands-on experience in tackling the challenges of rapid growth, he understands what it takes to drive success in today’s fast-paced marketing environment.
Guest
Robert Kaminski
Co-Founder @ Fletch | Positioning & Messaging for B2B Startups

What is Attributed - A podcast by Dreamdata?

Welcome to the Attributed Podcast by Dreamdata where every week we host inspiring guests from across the B2B go-to-market space. Together we explore the biggest challenges facing Marketing, Sales, and Ops teams and discuss innovative ways to optimise growth and fire up revenue.