Unlocking the potential of tea in coffee shops

Show Notes

On the podcast today we’re shifting our focus outside of coffee to steep ourselves in the world of tea.

The tea industry is enormous, with a long and rich history. In fact, tea is the most consumed hot beverage globally. Yet in many coffee shops around the world, the consumer experience for tea falls short.

What does an outstanding tea offer look like? What are the financial rewards for getting tea right? How can coffee operators create an enticing tea value proposition? To help us answer these questions, we’re speaking with Kai Ellerbrock, Managing Partner, Market Grounds, David Veal, Executive Director of The European Speciality Tea Association, and Oscar Woolley, Co-owner, Suki Tea Makers.

Credits music: 'Wake me up' by Faith Child for the Coffee Music Project

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What is 5THWAVE - The Business of Coffee and Hospitality?

A forward-thinking interview series examining the business of progressive coffee culture.

The 5THWAVE Podcast is hosted by Jeffrey Young, Editor-in-Chief of 5THWAVE magazine and Founder of Allegra Group.

Each episode features inspiring stories, business lessons, and thought leadership from the entrepreneurs and industry experts blazing trails to success across the world of coffee.

The podcast will delve into the detail of achieving operational excellence, get to grips with green coffee sourcing and seek out the very best of global coffee culture. We’ll also examine the future of e-commerce and coffee at home, the changing face of cafés and coffee shops, and how to hone winning HR strategies – plus much more.

Tune into the 5THWAVE Playlist on Spotify to listen to all the credits music featured the show: https://open.spotify.com/playlist/45goieo3qIN1xT9hSGnWeI

Get in touch and tell us what topics you'd like to hear by visiting www.worldcoffeeportal.com/5THWAVEPodcast