The Real Tale

In this second episode, we are going to be talking about Product Information, and the data that underpins it. In my experience the significance of product data and data hierarchies are often underestimated in relation to the success of a website.

Show Notes

Everything You Wanted to Know About Product Data But Were Too Afraid to Ask
In this second episode, we are going to be talking about Product Information, and the data that underpins it.  In my experience the significance of product data and data hierarchies are often underestimated in relation to the success of a website.

Now, over the years, my default “go to” person relating to all things data integration is Craig Bennett, Chief Technology Officer at Comestri.  Craig has worked with many many many Australian Retailers to help design and structure their data in order to deliver great online retail experiences. 

About Paul Downs, your host:
Paul is an experienced retail technology expert with over 25 years experience that spans working both in-house and consulting to a range of international retailers.
  • 25 years experience in eCommerce and IT
  • Business Transformation expertise
  • Runs own Retail Consulting business 
  • International career spanning large UK and AU retailers
  • NRMA, Diageo, General Pants, Lorna Jane, Camilla, Pillow Talk, Dusk, Rebel Sport, BCF, Super Cheap Auto, Oroton, MJ Bale, SHEIKE, Matt Blatt

What is The Real Tale?

Welcome to The Real Tale!
We are on a mission to improve the online retail customer experience. The Real Tale is a mystery shopping report for online retailers that measures the experience across 200 metric points from page speed, through to packaging, the delivery experience and the returns process.
In the podcast we chat to industry subject matter experts to discuss and get down to the nitty gritty of what makes a successful online customer experience.
If you are interested in learning more about The Real Tale customer experience report just go to https://www.itworks.company/the-real-tale and there you can find more information and some examples of the report.

About Paul Downs, your host:
Paul is an experienced retail technology expert with over 25 years experience that spans working both in-house and consulting to a range of international retailers.
Managing Director, it works

25 years experience in eCommerce and IT
Business Transformation expertise
Runs own Retail Consulting business
International career spanning large UK and AU retailers
NRMA, Diageo, General Pants, Lorna Jane, Camilla, Pillow Talk, Dusk, Rebel Sport, BCF, Super Cheap Auto, Oroton, MJ Bale, SHEIKE, Matt Blatt