Join the hosts for a conversation with Jon Miller, co-founder of Marketo and one of the most influential minds in modern marketing, on how AI, tactic fatigue, and buyer anonymity are forcing marketers to evolve faster than ever. Together they explore the cracks forming in legacy marketing automation and the rise of signal-based journeys. Jon breaks down why the next decade of marketing won’t look anything like the last.
This episode explains why marketers must shift from tactics to context, how AI can streamline operations without sacrificing creativity, and why sales and marketing alignment is still so painfully hard (and what might finally fix it). Jon also digs into the innovator’s dilemma facing big MarTech vendors, the resurgence of niche vertical plays, and the new skills marketers will need to thrive.
If you’ve ever felt like your marketing is losing its edge, this episode will redefine how you think about innovation, AI, and the future of go-to-market.
Chapters
00:00 Thanksgiving Reflections and Family Dynamics
02:59 The Evolution of Marketing Technology
06:01 The Impact of AI on Marketing Strategies
09:06 Tactic Fatigue and the Tragedy of the Commons
11:59 The Role of Specialization in Marketing
15:00 Training AI: The New Marketing Operations
19:59 Future of Marketing Jobs and Operations
20:34 The Role of AI in Marketing Operations
23:08 Evolving Skills in Marketing Operations
24:52 Sales and Marketing Alignment Challenges
27:05 Leveraging AI for Content Creation
30:19 Insights from Market Mapping
31:41 The Future of AI in B2B Marketing
34:27 Innovator's Dilemma in MarTech
39:22 Pricing Innovations in the AI Era
42:09 Personalizing Buyer Journeys with AI
References in the Show:
Quote of the Show:
"Can your average field marketer now come along and just say, hey, AI, go make me a new webinar for this audience and for this segment? And it actually does it the right way.” - Jon Miller
Ways to Tune In:
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Serial entrepreneurs and operators Justin Gray, Josh Wagner & Sean Kester combine decades of B2B and GTM expertise with unwavering honesty to unpack the latest news (fake or otherwise) on The Cheat Code & Friends Podcast. Combined with a rotating guest list of founders, practitioners and investors, the no-nonsense forum gathers fortnightly, holding court to translate headlines into reality and discuss the impact for early-stage businesses. The Cheat Code is just that, the trusted folks we look to for advice and insight, and we hope to bring the same to you.
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