Today Jim is joined by one of the original masterminds of the product led growth strategy, Wes Bush of Productled.com. Wes and Jim get incredibly tactical as they go through step by step on how to decide if product led growth is a good match for your company and how to implement if it is.
TOPICS DISCUSSED IN TODAY’S EPISODE
- What is Product Led Growth (PLG)
- Iconic Examples of Product Led Growth
- Evaluating PLG for Your Business
- Implementing a Product Led Strategy
- Identifying Your Ideal User
- Crafting an Effective Offer
- Addressing Objections and Highlighting Advantages
- Crafting a Compelling Offer
- Frictionless Onboarding Strategies
- Optimizing Pricing for Value
- Data-Driven Decision Making
- Implementing Product-Led Growth
- Building a People-Based Business
Resources:
Additional episodes you might enjoy:
What is If I Was Starting Today?
What would you do if you were starting today? To help, here are half-baked startup ideas, growth marketing tactics, and stories from founders and creators - including my own journey as a bootstrapped business owner. All of the content is centered around helping founders, creators, and investors starting today.