Brandy and Craig discuss their collaboration and the challenges they faced in teaching entrepreneurship and de-risking startups.
They highlight the importance of testing and iterating through customer interviews, surveys, and landing pages. They also emphasize the need to overcome biases and consider counterfactuals when evaluating risk.
The success stories they share include students winning funding at Draper University and turning down investments to pursue their own vision. They discuss the process of scaling their program and providing support to entrepreneurs through events and resources. They also touch on the importance of questioning assumptions and guiding entrepreneurs to discover the gaps in their understanding.
The conversation explores the importance of feedback and testing in entrepreneurship. It emphasizes the need to be open to feedback and willing to challenge assumptions. The hosts discuss the concept of being right versus being successful and the value of honest feedback.
They also touch on the importance of understanding the problem and the customer before jumping into activities like advertising and landing page optimization.
The conversation concludes with a discussion on the founders' initiatives, including Founder Fridays and Help a Startup Out.
What is How I Tested That?
Testing your ideas against reality can be challenging. Not everything will go as planned. It’s about keeping an open mind, having a clear hypothesis and running multiple tests to see if you have enough directional evidence to keep going.
This is the How I Tested That Podcast, where David J Bland connects with entrepreneurs and innovators who had the courage to test their ideas with real people, in the market, with sometimes surprising results.
Join us as we explore the ups and downs of experimentation… together.