Summary:
In this episode of the Grandmasters Chatcast, Dan Tooker and AJ Brown discuss the successful marketing campaign for Masonry in Iowa, highlighting a significant increase in inquiries about membership. They explore the importance of professional support in marketing efforts and the need for engagement with local lodges. AJ shares insights on upcoming events and the innovative approaches being taken to foster community and support within the Masonic fraternity.
Takeaways:
- The marketing campaign has led to a 30% increase in inquiries about Masonry in Iowa.
- Targeting specific age demographics has proven effective in attracting new members.
- Professional marketing support is essential for volunteer organizations like Masonry.
- Engagement with local lodges is crucial for fostering community and support.
- Innovative events, like the Lords and Ladies gala, are attracting younger members.
- The Grand Lodge is shifting focus to support struggling lodges more directly.
- Email campaigns have a longer shelf life than social media impressions.
- Collaboration between different Masonic bodies strengthens the overall community.
- AJ Brown expresses a desire for continued involvement in Masonry beyond his term.
- The importance of adapting leadership strategies based on feedback from the community.
Chapters
00:00Marketing Masonry in Iowa
12:50Engagement and Support for Local Lodges
23:06Innovative Events and Community Building