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How do you tell the story of an industry that is constantly reinventing itself?
How do you tell the story of an industry that is constantly reinventing itself?
In this episode of the Protein Production Technology International podcast, Nick Bradley sat down with Alex Crisp, founder and host of the Future Foods Podcast, to discuss the evolution of alternative protein storytelling and the role media plays in shaping public understanding of food innovation.
Drawing on an unconventional background spanning law, teaching, and amateur dramatics, Crisp reflected on his journey from curious industry newcomer to one of the sector's most recognizable podcast hosts. The conversation explored how alternative protein narratives have matured, why transparency and authenticity matter more than ever, and how communicators can bridge the gap between complex science and mainstream audiences.
The discussion also examined the industry's expanding focus beyond cultivated meat, including growing interest in mycelium, fermentation, and broader sustainable food solutions. Throughout the episode, Crisp shared his perspective on building trust, avoiding hype, and creating meaningful conversations that resonate with both industry insiders and the wider public.
A must-listen for founders, researchers, communicators, investors, and anyone interested in how the future of food is being explained, debated, and understood.
Creators and Guests
What is Protein Production Technology Podcast?
Helping the industry understand how it will revolutionize modern protein production and help build a healthier, more efficient, and sustainable global protein system