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As the May 2022 launch commences, Mirasee is on a high from the success of February’s trial launch. The team reveals what makes this May launch different, plus examines the myriad innovative audience and affiliate touch points that led up to it.
Show Notes
Welcome to Behind the Launch! This 8-episode podcast pulls back the curtain on the ups and downs of launching a product or service.
Cynthia Lamb is director of podcasts at Mirasee FM, where she produces or supervises the production of 11 podcasts (and counting). She got her start at the venerable University of Missouri-Columbia’s School of Journalism, where she was trained in broadcast journalism, served as the program director of KCOU radio, and worked as a television reporter for the NBC affiliate. For the NPR affiliate, she produced and wrote long-form radio documentaries – what we would call “podcasts” today. After her move to San Francisco, Cynthia worked as a producer on several documentary films before making her way to publishing.
For the 15 years prior to joining Mirasee, Cynthia worked as a ghostwriter for prominent and start-up business coaches. She was also the managing editor for Six-Figure Newsletters, which is now under the Mirasee umbrella.
Cynthia has ghostwritten more than 750 articles and 9 books of nonfiction. She is the author of two novels, the acclaimed Brigid’s Charge and forthcoming The Sister I Never Forgot. She has a Bachelor of Journalism (BJ) from the University of Missouri-Columbia and a Master of Fine Arts (MFA) in English/Creative Writing from Mills College.
For the 15 years prior to joining Mirasee, Cynthia worked as a ghostwriter for prominent and start-up business coaches. She was also the managing editor for Six-Figure Newsletters, which is now under the Mirasee umbrella.
Cynthia has ghostwritten more than 750 articles and 9 books of nonfiction. She is the author of two novels, the acclaimed Brigid’s Charge and forthcoming The Sister I Never Forgot. She has a Bachelor of Journalism (BJ) from the University of Missouri-Columbia and a Master of Fine Arts (MFA) in English/Creative Writing from Mills College.
Resources or websites mentioned in this episode:
Credits:
Producer and Writer: Cynthia Lamb
Organizer: Geoff Govertsen
Executive Producer: Danny Iny
Music Soundscape: Chad Michael Snavely
Producer and Writer: Cynthia Lamb
Organizer: Geoff Govertsen
Executive Producer: Danny Iny
Music Soundscape: Chad Michael Snavely
Music credits:
Track Title: Say That I Am
Artist: Adrian Dominic Walther
Writer: Adrian Dominic Walther
Publisher: A SOUNDSTRIPE PRODUCTION
Track Title: Castles
Artist & Writer: Daniele Musto
Publisher: A SOUNDSTRIPE PRODUCTION
Episode transcript: Anticipation Coming soon.
Track Title: Say That I Am
Artist: Adrian Dominic Walther
Writer: Adrian Dominic Walther
Publisher: A SOUNDSTRIPE PRODUCTION
Track Title: Castles
Artist & Writer: Daniele Musto
Publisher: A SOUNDSTRIPE PRODUCTION
Episode transcript: Anticipation Coming soon.
~~~~~
Creators & Guests
Producer
Cynthia Lamb
Cynthia Lamb is the Director of Podcasts at Mirasee FM.
What is Behind the Launch?
Have you ever wondered what it feels like to produce a huge product launch? We wanted to share, so over an 18-month period, spanning 4 different launches, Director of Podcasts Cynthia Lamb interviewed the team members who pull off the amazing feat that is a Mirasee product launch. And while you may pick up a number of tips, this podcast is not a how-to; it's about the people behind the scenes. It's about the feelings, the disappointment, the regrouping, the learnings, and the perspective. How do you keep going when your months of hard work fail to bring the return you’re counting on? And what is it like when your launch brings in close to a million dollars? Listen to this 8-episode mini-series and find out.