Product Innovation Series with Aram Melkoumov

Vaishnavi Ravi, Director of Product Marketing @ Poka Inc. joined our guest host Sergey Ross to talk about how product marketers help PMs during product release and launches; where collaboration between the two fail and why.

Show Notes

Conversation highlights:

- “The Golden Cage” of Google employment
- Product Marketing VS. Product Management from customer’s perspective
- Why Product Marketers NEED to be a part of the early-stage product development
- What PMs often forget to do after product launch

Connect with Vaishnavi
https://www.linkedin.com/in/vaishnaviravi/


About Vaishnavi

Vaishnavi is the director of product marketing at Poka inc, a Web and mobile app that is the leading connected worker platform for driving manufacturing excellence. She is an Ex-Googler, who worked as a digital Marketing Consultant for large UK & US clients.

What is Product Innovation Series with Aram Melkoumov?

Product Innovation Series is an in-depth interview series featuring product & innovation leaders from small startups all the way to Fortune 500 behemoths. Our guests share their battle-tested perspective on what prevents teams from shipping a great product.
The show is hosted by Aram Melkoumov, the CEO of Crowdlinker.