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This week we welcome back Jonathan Stark, a former software developer who is on a mission to rid the world of hourly billing. He is the author of Hourly Billing Is Nuts, the host of Ditching Hourly, and writes a daily newsletter on pricing for independent professionals. Often CPAs don't know how to price for expertise and strategy, and they just lump the advice into the delivery. But the advice and the expertise and the planning is so much more valuable than the delivery, then the setup and implementation. In this episode, Jonathan talks about altitudes of involvement, where listeners will get an appreciation of how to separate out the advice and the strategy from the delivery and price it accordingly. Highlights: — “Strategy is not a plan. A plan comes out of a strategy. Once you have a strategy to achieve the objective, now you can start planning.” — “If you're perceived as an execution person, you are not the kind of person that people are going to go to for a blueprint. It's much easier for people to pigeonhole you as a builder and not a strategic thinker.” — “If you are used to saying I'm a CPA, and you want to shift up an altitude, you need to stop saying that.” — “Courage is much more important than confidence. Courage is knowing the risks, but doing it anyway, or feeling the fear and doing it anyway.” — “The first step: find your top five clients and go out and ask them if they want to have a meeting to talk about the direction of their business and the strategy to get them there.” Connect with Jonathan: Website: https://jonathanstark.com/ Episode mentions: 106 Better Pricing Strategies for Accountants: Stop Billing by the Hour https://www.smartstrategyforcpas.com/106 111 Better Pricing Methodologies For CPA Firms https://www.smartstrategyforcpas.com/111 A More Useful Definition Of Strategy https://jonathanstark.com/daily/20200809-0152-a-more-useful-definition-of-strategy- Book mention: Good Strategy Bad Strategy: The Difference and Why It Matters https://www.amazon.com/Good-Strategy-Bad-Difference-Matters/dp/0307886239 Want to find out what options you might have for working together? More about 1:1 coaching, roadmaps, and DIY courses here: https://shethinksbigcoaching.com/coaching-options
This week we welcome back Jonathan Stark, a former software developer who is on a mission to rid the world of hourly billing. He is the author of Hourly Billing Is Nuts, the host of Ditching Hourly, and writes a daily newsletter on pricing for independent professionals.
Often CPAs don't know how to price for expertise and strategy, and they just lump the advice into the delivery. But the advice and the expertise and the planning is so much more valuable than the delivery, then the setup and implementation.
In this episode, Jonathan talks about altitudes of involvement, where listeners will get an appreciation of how to separate out the advice and the strategy from the delivery and price it accordingly.
Highlights:
— “Strategy is not a plan. A plan comes out of a strategy. Once you have a strategy to achieve the objective, now you can start planning.”
— “If you're perceived as an execution person, you are not the kind of person that people are going to go to for a blueprint. It's much easier for people to pigeonhole you as a builder and not a strategic thinker.”
— “If you are used to saying I'm a CPA, and you want to shift up an altitude, you need to stop saying that.”
— “Courage is much more important than confidence. Courage is knowing the risks, but doing it anyway, or feeling the fear and doing it anyway.”
— “The first step: find your top five clients and go out and ask them if they want to have a meeting to talk about the direction of their business and the strategy to get them there.”
Connect with Jonathan:
Website: https://jonathanstark.com/
Episode mentions:
106 Better Pricing Strategies for Accountants: Stop Billing by the Hour
https://www.smartstrategyforcpas.com/106
111 Better Pricing Methodologies For CPA Firms
https://www.smartstrategyforcpas.com/111
A More Useful Definition Of Strategy
https://jonathanstark.com/daily/20200809-0152-a-more-useful-definition-of-strategy-
Book mention:
Good Strategy Bad Strategy: The Difference and Why It Matters
https://www.amazon.com/Good-Strategy-Bad-Difference-Matters/dp/0307886239
Want to find out what options you might have for working together?
More about 1:1 coaching, roadmaps, and DIY courses here:
https://shethinksbigcoaching.com/coaching-options
Business Strategy for CPAs: work less and make more. You know how to be an accountant – it’s running your business you need help with. With guests interviews and solo episodes, you will get business strategy every week to help you simplify your practice, get out of the compliance trap, get your time back, and command higher fees. Stop missing out on life: start working less while adding the next six figures of income. Business Strategy for CPA's is the show for you!