Ekaterina Walter is a business and marketing innovator, international speaker, and author of the Wall Street Journal bestseller Think Like Zuck and coauthor of The Power of Visual Storytelling.
How can financial advisors amplify their brand and empower their culture?
Show Notes
Irresistible brands empower people.
Not just their customers but their employees.
When you genuinely provide support and value to enrich the lives of your audience, that’s when you become irresistible.
Ekaterina Walter is a business and marketing innovator, international speaker, and author of the Wall Street Journal bestseller Think Like Zuck and coauthor of The Power of Visual Storytelling.
She’s a marketer at heart and a massive advocate for authentic, meaningful connections, whether it’s with your ideal audience or business relationships.
In this episode, we chat about how storytelling isn’t just for marketers anymore, aligning brand advocacy authentically, and why a true connection is the best way to navigate the digital space.
We Explore:
- What it means to be an “intrepreneur” and how it pushes the limits for innovation.
- How brand storytelling has evolved and its impact on every aspect of the customer experience.
- The authentic approach to “taking a stand” that empowers your brand.
- What it means to take your brand from “fixed” to “fluid” and what you can do to keep it that way.
- The 2 story types that connect with people in a more meaningful, emotional way.
- How the “tell don’t sell” approach connects deeper with not only your audience but your employees.
- And the one strategy Ekaterina wants you to steal right now, to establish a stronger, emotional connection with your audience.
Links to Check Out
Don’t miss your chance to see Ekaterina speak live at the
Jolt! Conference May 4-6th, 2022.
This episode was brought to you by: snappykraken.com helping advisers create meaningful connections that drive business.
What is Steal My Strategy?
Financial services marketing needs a jolt!
We need a way to solve for unique problems and connect deeper with people…and that happens when you mix different perspectives together.
The best ideas come from outside the industry. Join Robert Sofia, CEO of Snappy Kraken, as he chats with some brilliant minds so you can copy their strategies into your financial practice.