Responsive Lab Podcast

In this special episode of The Responsive Lab, co-hosts Carly Berna and Scott Holthaus bring you a featured session from the 2025 Responsive Nonprofit Summit. We’re diving deep into...

Show Notes

In this special episode of The Responsive Lab, co-hosts Carly Berna and Scott Holthaus bring you a featured session from the 2025 Responsive Nonprofit Summit. We’re diving deep into one of the most overlooked assets in the nonprofit world: data.

 

Fundraising veteran T. Clay Buck and neuroscience-PhD-turned-AI-CEO Tim Paris explore why clean data isn’t just a tech concern, it’s a fundraising necessity.

 

From the dangers of messy data to the exciting frontier of predictive and agentic AI, Clay and Tim break down:

• How poor data leads to lost revenue

• Why every data point represents a real, generous human

• What AI can (and can’t) do without clean donor records

• How to protect data privacy in an AI-powered world

• Practical steps for nonprofits to build a data-first culture

 

Learn more about Virtuous at virtuous.org/learnmore and download your free Nonprofit CRM Checklist at virtuous.org/crmchecklist

What is Responsive Lab Podcast?

Welcome to The Responsive Lab, presented by Virtuous. In this podcast, we're exploring how nonprofits leverage technology to deepen donor engagement. Join us in the lab as we mix innovation with impact, tackling challenges and discovering new possibilities for the nonprofit sector.