The Trajectory Africa

This episode of The Trajectory Africa features Keturah Ovio, CEO of Dukka, a company that’s changing how small businesses operate in Nigeria (and beyond). Dukka integrates payments, inventory management, sales tracking, and business intelligence into a single platform. Keturah explains how she built Dukka with merchants in mind, leaned into creating a full stack experience by introducing a custom-built POS, and aims to drive growth by creating an ecosystem that brings businesses closer to their customers. 

[00:00] - Introduction, Dukka’s value proposition and the business operations opportunity 
[8:35] - Dukka’s customers and acquisition strategy
[18:32] - The Dukka Terminal
[32:13] - Dukka’s ecosystem play: remittance-as-commerce 
[43:35] - Navigating macroeconomic headwinds
[48:24] - Dukka’s business model
[50:50] - First principle


Recommendations:
  • Chasing Outliers: Why Context Matters for Early Stage Investing in Africa. A report I co-authored on VC investing in Africa. 

Connect on social media:
  • Keturah Ovio on LinkedIn
  • Keturah Ovio on X @Keturahovio
  • Dukka on LinkedIn 
  • The Trajectory Africa on LinkedIn and @trajectoryafrica.bsky.social on Bluesky
  • Tayo Akinyemi on LinkedIn, X, and @TayoAkinyemi.bsky.social on Bluesky

What is The Trajectory Africa?

The Trajectory Africa is a “pop-up” podcast exploring the trajectory, or pathway, of venture capital and startup formation in Africa. With the unique African landscape—market characteristics, business environment, goals, and culture—as a starting point, The Trajectory Africa aims to identify a destination for African tech, as well as the sign posts that signal direction of travel. It’s modeled on the concept of a mixtape, in which each episode, or “track” will feature a conversation with a “guest artist”, and a playlist for inspiration.