The health and wellness space is crowded, with a lot of companies selling products that they claim will keep you healthier and more active into old age. To differentiate themselves, one company has organized an entire sporting event featuring elite athletes, but with a twist: competitors are allowed to use performance enhancing substances.
Max Martin is the Co-founder and CEO of Enhanced, an elite sports competition and performance products company that trades on the NYSE under the symbol ENHA. With a unique background spanning technology, investment banking at Morgan Stanley, and entrepreneurial leadership, Max brings a distinctive perspective on building and scaling disruptive businesses at the intersection of technology, finance, and emerging markets.
Today, Max takes us inside Enhanced, their groundbreaking sporting event, their unique product offerings, and why the emergence of peptides could create major tailwinds for the business.
Highlights:
- What is Enhanced and How It Started (2:20)
The Enhanced Games Explained (10:05)
A Billion Eyeballs on Year One (11:25)
Athletes as a Customer Acquisition Engine (12:50)
The Peptide Opportunity (14:45)
How to Become a Customer (17:05)
Standing Out in a Crowded Market (20:25)
How Big Is the Market (22:35)
Why Enhancement Is for Everyone (25:05)
What's Next for Enhanced (27:00)
Links:
Feedback:
If you have questions about the show, or have a topic in mind you'd like discussed in future episodes, email our producer,
joe@lowerstreet.co
What is Welcome to the Arena from ICR – Conversations with Today's Innovators & Business Leaders?
In the increasingly crowded and competitive corporate and financial ecosystem, it’s harder than ever for companies to break through the clutter and be heard. The media, investors, agenda-driven influencers, even customers and competitors, are defining your business story on their terms. Therefore, it is imperative that companies take control and proactively drive the conversation with stakeholders in an effort to build & maintain equity value.
In Welcome to the Arena from ICR, Co-Founder & Executive Chairman of ICR, Tom Ryan, interviews key business and financial players who influence the fate of public or aspiring public companies in the capital markets. As a former Wall Street Journal ranked sell-side equity analyst and the founder of one of the largest strategic communications firms in the world, Tom understands what it takes to navigate this complex environment.
This is a forum for CEOs, CFOs, institutional investors, sell-side analysts, financial journalists, private equity professionals and other financial community participants to share their stories and give advice in an open and candid conversation.
For more information, visit http://www.icrinc.com