11 Minutes with Octane11: a B2B Marketing Mini-Podcast

In this episode of '11 minutes with Octane11,' hosts Dan Rosenberg and Stephany Lang talk with LinkedIn’s Sanjay Vasudev, a digital advertising and marketing expert with over 20 years of experience. They discuss challenges and solutions in B2B marketing, the role of data-driven approaches and AI in targeting, sales and marketing alignment, as well as Octane11’s recent LinkedIn integration. Sanjay also shares a recent personal win and LinkedIn’s Measurement Maturity Index. 

00:32 Guest Introduction: Sanjay Vasudev
01:39 Sanjay's Career Journey
03:56 Challenges in B2B Marketing
07:05 Top Tips and Tools for ABM
11:26 Personal Insights and Wins
12:24 LinkedIn’s Measurement Maturity Index
14:21 Conclusion and Key Takeaways

What is 11 Minutes with Octane11: a B2B Marketing Mini-Podcast?

Do B2B marketers have time to listen to long podcasts? No way!! That's why the team at Octane11 created "11 Minutes with Octane11: a B2B Marketing Mini-Podcast" - to share real insights and actionable tips from real B2B marketing experts. B2B marketers are busy and "11 Minutes with Octane11" can help you save time and deliver more impact...especially if you listen to this podcast on high speed :)