Upselling can be an incredibly effective marketing tool in your funnel, allowing you to increase the average order value and obtain additional revenue. When someone becomes a lead, they've already shown interest in your business, but the only way to separate those lookers from buyers is to ask for the sale!
In this episode, Jennie talks about:
🔹What is a Tripwire?
🔹Why Do I Need a Tripwire?
🔹How is a Tripwire Different From a Lead Magnet?
🔹Where and When Should I Offer a Tripwire?
🔹What Types of Products/Services Can you Offer as a Tripwire?
🔹Decide What You Want to Offer as a Tripwire Upsell
🔹Introduce the Tripwire Upsell Offer at the Right Moment
🔹Use Clear Messaging in Your Tripwire
🔹Leverage Urgency and Scarcity in your Tripwire
🔹Use Visual Cues in your Tripwire
🔹Provide Testimonials in your Tripwire
🔹Track the Results of Your Tripwire
Links for the episode
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How do you grow your online business? Grow your email list? Build a social media following? Start a webinar, online course, or podcast? For many people, creating a profitable online business is the dream. Discover why thousands of online business owners have turned to Jennie Lyon to help them grow their online business using digital marketing and virtual assistant services. Jennie shares her best digital marketing tips, practices, and strategies to get you optimal results!