How To Increase Your Average Order Value: Secrets From The Masterminds at DBNY [Summer of Growth #4]

Porto’s Bakery, a family-run, LA-based business, has been around for 44 years. And when they changed their minimum order value, the amount customers are required to have in their carts before checking out, from $15 to $30, AOV quadrupled. And it has stayed that way through massive scaling. Now they’re a Cinderella story, but these are exactly the kinds of projects they work on day in and day out at DBNY. Here are the AOV secrets they’ve learned along the way.

Show Notes

So what really moves the needle when it comes to increasing AOV for your ecommerce brand? Amlan Das and Cameron Matthews help solve this problem every day. On this episode, they share:

• How one brand quadrupled AOV.
• The (almost) surefire way to increase AOV.
• 2 brands with 🔥 bundling strategies.
• The math you need to know cold before testing new offers.

Show Notes & Links:

• [3:09] What is AOV and why is it so important to growth?
• [4:46] How to balance discounting with a consistent AOV.
• [9:59] Go-to plays to increase AOV?
• [15:43] AOV success stories.
• [21:33] Why a dollar amount discount might perform better than a percentage off.
• [32:07] Why bundling can have such an impact on AOV.
• [40:03] How Privy can help you increase AOV.
• DBNY
• Amlan Das on Twitter
• Contact Cameron
• Dan Murphy on Twitter
• The Ecommerce Marketing Show Home

What is Ecommerce Marketing School?

Privy presents Ecommerce Marketing School with Val Geisler, part of the Triple Whale Network. A podcast to help you scale your Shopify store and learn from the best in the biz. Every Tuesday and Thursday you'll hear from an ecommerce expert and get the tactical advice you need to grow your brand.