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On this episode of the Sales Transformation Podcast with Collin Mitchell, he's joined with Michael Hanson, founder, and CEO of Growth Genie, founder of enMotion, and a veteran public speaker.
Collin asks the right questions to Michael to understand more on what Growth Genie incorporates their own twist in marketing and how it is more successful in getting revenue. Not only that, differences between a humble approach to the break-up approach and how the former is more successful. All this and more!
HIGHLIGHTS
01:14 When did Michael's sales journey begin and how it is so far
04:07 What to do in the first touch using Michael's approach instead of the norm
11:58 The humble or feedback approach and how it works better
15:34 Personalization and relevance in line with Michael's approach
19:22 How to reach Michael and get into his world
QUOTES
03:23 "People who have marketing experience and understand the sales side of the coin can be very successful in growth and thinks like that, because understanding both parts are so important regardless of what department you're in."
10:15 "The thing we do is a feedback email, where most people do is a break-up email like 'Oh sounds like it's not the right time, can you introduce me to a colleague?' as we actually do a humble approach and say, 'look it seems like the messaging's aren't resonating, would you mind giving some feedback?'"
11:21 "If they haven't given you a good reason as to why they're not interested to just stop at that point, you're definitely leaving money on the table."
13:58 "We don't give them the piece of content, we say 'would you be interested in seeing it?' Because if we just give it to them they can just click it and go away with it."
16:01 "First email is always personalized. And we're always saying 'what's the business relevance?', like how can you help the company realize the goals they're trying to achieve."
Learn more about Michael in the link below:
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Welcome to the Sales Transformation Podcast, the definitive stop for leaders driving change in the sales world. Hosted by Kevin Warner, we dive deep into the minds of Founders, CEOs, VPs of Sales, and Sales Development Leaders from trailblazing startups to industry-leading public companies.
Our mission is simple: to illuminate the path to extraordinary sales leadership. We explore a broad spectrum of sales territories, from the intricacies of Founder Led Sales and Outbound Sales to the transformative potential of Technology in Sales and Social Selling. Whether it's mastering your CRM, optimizing conversions, scaling sales teams, or engineering a complete Sales Transformation, our conversations are set to challenge the status quo and redefine sales success.
With a new content every day of the week, we bring you unfiltered interviews with the luminaries of sales, people who have not just succeeded but transformed the way we think about sales. Kevin Warner also shares sharp, tactical sales tips every week, packing decades of sales wisdom into bite-sized insights.
So, if you're ready to rewrite the sales rulebook and learn from the best in the business, the Sales Transformation Podcast is your ticket. Write us a review, share the show, and join us on this journey of sales evolution. Let's transform the way we sell, together!