Where Brands Get Their Edge

Send us Fan Mail Search is changing — and it’s changing fast. Instead of endless Google results, AI tools are delivering one answer. If your brand isn’t optimized for AEO and GEO, you risk disappearing. In this episode, Borzou and Amanda unpack: The rise of AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization)Why traditional SEO still matters — and how it overlaps with AI search3 actionable steps to take today:Google yourself & clean up your top resultsUnify your ...

Show Notes

Send us Fan Mail

Search is changing — and it’s changing fast. Instead of endless Google results, AI tools are delivering one answer. If your brand isn’t optimized for AEO and GEO, you risk disappearing.

In this episode, Borzou and Amanda unpack:

  • The rise of AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization)
  • Why traditional SEO still matters — and how it overlaps with AI search
  • 3 actionable steps to take today:
    1. Google yourself & clean up your top results
    2. Unify your brand across all platforms (same handles, same voice)
    3. Add FAQ-style content to your website for AI and voice search

Plus, we share bonus tips on schema markup, social proof, and PR that can elevate your brand in AI-driven search engines.

If you’re serious about being found in 2025 and beyond, this episode is a must-listen.

Thanks for tuning in to Where Brands Get Their Edge, brought to you by Nickel Bronx.

If you enjoyed today’s episode, follow or subscribe on your favorite podcast platform, and leave us a review—it helps other brand builders like you discover the show.

Want more insights? Visit nickelbronx.com for brand strategy tips and tools to help your business stand out.
 

Creators and Guests

Host
Amanda Fischer
Host
Borzou Azabdaftari
Alabama-born, Virginia-raised, and Iranian-made, Borzou isn't just another CEO; he's a college dropout turned serial entrepreneur, speaker, and the brains behind the award-winning digital agency NickelBronx. Known for his prowess in branding and digital marketing, Borzou's work has garnered Hermes Creative, Clutch, and Marcom Awards. Beyond the boardroom, he's a connoisseur of design and anything aesthetically driven, embodying style with substance. Borzou's philosophy? Embrace what makes you unique; that's how you find your tribe.  When priorities with his family, health, business, and community are satisfied - you can find Borzou chasing once-in-a-lifetime experiences. His favorite things are amazing people and making memories, and he’s always adding to his collection of both.

What is Where Brands Get Their Edge?

Cutting-edge marketing news and advice for (and from) brands, founders, and marketing executives.