1 00:00:06,560 --> 00:00:10,155 Welcome to help me podcast. A show designed to help 2 00:00:10,155 --> 00:00:13,914 you launch and grow your podcast. I am your host, Gino. And 3 00:00:13,914 --> 00:00:17,570 twice a week, I will release a new episode with different tips and 4 00:00:17,570 --> 00:00:21,270 tricks for launching and growing your podcast. From audio engineering 5 00:00:21,410 --> 00:00:25,090 to planning intentionally to growth tactics, each episode will be a 6 00:00:25,090 --> 00:00:27,225 bite sized tip to help you podcast. 7 00:00:31,205 --> 00:00:34,980 Hello, and welcome back to help me podcast. Today, we're 8 00:00:34,980 --> 00:00:38,340 gonna talk about why it's important to make your 9 00:00:38,340 --> 00:00:42,180 show easily shareable specifically for the guests that you 10 00:00:42,180 --> 00:00:45,995 have on your podcast. So we all know the importance of social 11 00:00:45,995 --> 00:00:49,835 media and, you know, sharing your show and saying that you have new episodes and 12 00:00:49,835 --> 00:00:53,079 things like that. But today, what I wanna talk about specifically 13 00:00:53,300 --> 00:00:57,059 is making your show super easy for your guests 14 00:00:57,059 --> 00:01:00,495 to share with their network. So if you have a 15 00:01:00,495 --> 00:01:04,274 podcast where you're interviewing different people for each episode, 16 00:01:05,055 --> 00:01:08,610 you actually have an advantage of being able to cross 17 00:01:08,610 --> 00:01:11,970 promote your podcast with your guest 18 00:01:11,970 --> 00:01:15,590 network. And, you know, they don't have to be like a celebrity 19 00:01:15,970 --> 00:01:19,255 or a household name or anything like that. for you to take advantage. 20 00:01:19,555 --> 00:01:23,395 Because chances are, even if they're just, you know, a normal person like me and 21 00:01:23,395 --> 00:01:27,235 you, they probably have some sort of network of friends and 22 00:01:27,235 --> 00:01:31,060 family who would likely want to hear them on 23 00:01:31,060 --> 00:01:34,840 a podcast. So the idea of so 24 00:01:34,955 --> 00:01:38,475 What we wanna do is use this to our advantage to grow our 25 00:01:38,475 --> 00:01:42,095 podcast. Because the person that you're interviewing 26 00:01:42,555 --> 00:01:46,190 has a whole network of people that follow them, at least 27 00:01:46,190 --> 00:01:49,730 on social media or on LinkedIn or, you know, or elsewhere 28 00:01:49,790 --> 00:01:53,385 online. This is a whole new group of people that have 29 00:01:53,385 --> 00:01:56,845 likely never listened to your show or don't even know who you are. 30 00:01:57,065 --> 00:02:00,905 But because you are interviewing the person that they 31 00:02:00,905 --> 00:02:04,670 know, they likely will be interested in listening to this one 32 00:02:04,670 --> 00:02:08,290 specific episode. So what we're gonna do is leverage 33 00:02:08,350 --> 00:02:11,935 that and try to capture some of those people 34 00:02:12,155 --> 00:02:15,835 who follow your guest. So the one thing that we can do to 35 00:02:15,835 --> 00:02:19,210 make sure that this happens is making it super 36 00:02:19,210 --> 00:02:22,990 easy for them to share the content that you're creating 37 00:02:23,130 --> 00:02:26,430 with their interview. This is specifically things like 38 00:02:26,965 --> 00:02:30,505 custom cover art or TikTok clips 39 00:02:30,565 --> 00:02:34,380 or links to the published show or links to the 40 00:02:34,380 --> 00:02:37,820 video that's on YouTube, making all of these things easily 41 00:02:37,820 --> 00:02:41,340 accessible and handing it right to your guests in a nice 42 00:02:41,340 --> 00:02:44,855 package. Right? So You probably already emailed 43 00:02:44,855 --> 00:02:48,615 them with a link to the show when their show comes out and saying, like, 44 00:02:48,615 --> 00:02:52,430 you know, here's a link to the show. Feel free to listen to it. Right? 45 00:02:52,430 --> 00:02:56,269 we wanna take it one step further. We want to not only give them 46 00:02:56,269 --> 00:02:59,709 the link to the show, but we also want to give them a package 47 00:02:59,709 --> 00:03:03,394 of custom graphics that are already perfectly sized for social 48 00:03:03,394 --> 00:03:07,234 media. So all they have to do is download the image or the 49 00:03:07,234 --> 00:03:10,439 video and then share it on their platform. For example, 50 00:03:10,980 --> 00:03:14,280 something that I've been doing with my other podcast working towards our purpose 51 00:03:14,659 --> 00:03:18,464 is I'm making custom cover art. And for a while, I thought 52 00:03:18,464 --> 00:03:21,904 that, you know, it wasn't really helpful to make a custom cover art, but then 53 00:03:21,904 --> 00:03:25,559 I actually had a situation where a guest shared my cover art 54 00:03:25,719 --> 00:03:29,559 and they actually, like, inserted a picture of themself over 55 00:03:29,559 --> 00:03:33,319 the cover art to, you know, identify that they were the ones who were 56 00:03:33,319 --> 00:03:36,994 being interviewed on the podcast. So that got me thinking. And I was 57 00:03:36,994 --> 00:03:40,594 like, well, maybe it is beneficial if I grab a picture of the 58 00:03:40,594 --> 00:03:43,894 guest and then make a custom cover art for each episode 59 00:03:44,339 --> 00:03:47,619 So that way, the guest doesn't have to go out of their way to share 60 00:03:47,619 --> 00:03:51,284 the episode. They could simply just post the picture that I send them. 61 00:03:51,364 --> 00:03:54,964 This specific guest I was talking about definitely went way out of her way to 62 00:03:54,964 --> 00:03:58,644 do that, and, obviously, everybody's not gonna wanna do that. So 63 00:03:58,644 --> 00:04:02,309 what can we do to make it simple to share? So what I 64 00:04:02,309 --> 00:04:06,149 do now is I take a picture of them, and I kinda have a 65 00:04:06,149 --> 00:04:09,894 template in Canva where I just insert their 66 00:04:09,894 --> 00:04:13,514 picture and then put the episode title and their name. 67 00:04:13,654 --> 00:04:17,254 So that's a graphic that I can share with them along with the 68 00:04:17,254 --> 00:04:20,800 episode link. So now I have the episode 69 00:04:21,019 --> 00:04:24,300 that they can go listen to, and I also have a picture that they can 70 00:04:24,300 --> 00:04:28,115 share on their Instagram stories or the social media or maybe 71 00:04:28,115 --> 00:04:31,895 in their own email list or wherever they like to connect with their audience. 72 00:04:32,500 --> 00:04:36,180 You can even take it a step further if you're creating video content for your 73 00:04:36,180 --> 00:04:39,700 podcast. For example, if you're recording on Zoom, you can 74 00:04:39,700 --> 00:04:43,285 turn both of those videos into a Instagram 75 00:04:43,425 --> 00:04:47,025 reel or a TikTok clip that you can also then 76 00:04:47,025 --> 00:04:50,640 easily share with your guest and, again, just giving 77 00:04:50,640 --> 00:04:54,400 them the content so all they have to do is post it. Another thing 78 00:04:54,400 --> 00:04:58,225 that you can do on Instagram is You can post that video, 79 00:04:58,225 --> 00:05:02,065 and then you can also request to have a co 80 00:05:02,065 --> 00:05:05,890 poster, and you can actually have your guest and you post 81 00:05:05,890 --> 00:05:09,410 it at the same time, which means it shows it to both your 82 00:05:09,410 --> 00:05:12,905 audience and their audience. And all they have to do is 83 00:05:12,905 --> 00:05:16,445 accept the post, and they really don't even have to do any of the work. 84 00:05:16,665 --> 00:05:20,285 These are the types of things that you can do to be able to utilize 85 00:05:20,425 --> 00:05:24,150 the audience of your guest and show them the episode 86 00:05:24,370 --> 00:05:27,730 that you and them both created. So really, the idea is 87 00:05:27,730 --> 00:05:31,190 to make it easy for the guests to be able to 88 00:05:31,465 --> 00:05:35,305 Just talk about and share the fact that they were on your podcast. Lastly, what 89 00:05:35,305 --> 00:05:39,065 this does is it's gonna strengthen the relationship between you and your 90 00:05:39,065 --> 00:05:42,430 guest because you made it so easy for them. You made the podcast an 91 00:05:42,430 --> 00:05:46,050 enjoyable experience. You made it super easy for them to share, 92 00:05:46,350 --> 00:05:50,015 and then you also helped them create content for their own 93 00:05:50,015 --> 00:05:53,455 site. So you basically handed them, ready to post 94 00:05:53,455 --> 00:05:57,055 content, and what you did was you just shared the value that they delivered to 95 00:05:57,055 --> 00:06:00,670 you and you made it extremely easy for them to reshare that 96 00:06:00,670 --> 00:06:04,190 information with their audience. So they leave the 97 00:06:04,190 --> 00:06:07,785 experience thinking like, wow. You know, this person had me podcast. They made it a 98 00:06:07,785 --> 00:06:11,385 great experience. And then they also gave me all this content to share, so I 99 00:06:11,385 --> 00:06:14,905 didn't have to make as much content myself. And, you know, I really didn't have 100 00:06:14,905 --> 00:06:18,449 to do anything and I just had a great experience 101 00:06:18,669 --> 00:06:22,129 overall, and you were strengthening the relationship between you and them. 102 00:06:22,270 --> 00:06:26,074 So to recap, The reasons why we wanna make it really easy for 103 00:06:26,074 --> 00:06:29,294 our guests to share. The podcast that we did together 104 00:06:29,675 --> 00:06:33,400 is number 1, to leverage their network and to try to 105 00:06:33,400 --> 00:06:36,919 get people who know who they are listen to our 106 00:06:36,919 --> 00:06:40,520 podcast. And we're gonna do that by giving them easily 107 00:06:40,520 --> 00:06:44,145 shareable content. We wanna make it really easy so that way they 108 00:06:44,145 --> 00:06:47,745 actually do it because people are busy, and there's so many different things to do 109 00:06:47,745 --> 00:06:51,180 if you just, you know, ask them the end of the interview to share it 110 00:06:51,180 --> 00:06:54,780 when it comes out in a month, you know, they might forget or they might 111 00:06:54,780 --> 00:06:58,380 not actually follow through with that. But if you make it super easy for 112 00:06:58,380 --> 00:07:02,044 them, it's a more likely chance that they're gonna make a post about it. 113 00:07:02,044 --> 00:07:05,805 And another thing that you can do even on top of that is 114 00:07:05,805 --> 00:07:09,089 maybe 6 months down the road, you send them another email, and you'd put a 115 00:07:09,089 --> 00:07:12,930 reminder, or you have automated email sent to them saying like, hey, you 116 00:07:12,930 --> 00:07:16,375 know, Hope you're doing well. Just thinking about this podcast episode we 117 00:07:16,375 --> 00:07:19,335 did. Oh, by the way, here's all the clips again in case you want to 118 00:07:19,335 --> 00:07:22,900 reshare it. People really enjoyed it the first time or something like that. 119 00:07:23,220 --> 00:07:26,820 And, you know, that actually might get you a spike in listens for their 120 00:07:26,820 --> 00:07:30,259 particular episode if they reshare that content. And 121 00:07:30,259 --> 00:07:34,074 lastly, the reason why we're doing all of this too is to strengthen the 122 00:07:34,074 --> 00:07:37,514 relationship between you and your guest, which could help 123 00:07:37,514 --> 00:07:41,134 provide, you know, future collaborations or joint ventures 124 00:07:41,275 --> 00:07:45,020 or you know, even being on the podcast episode again and sharing 125 00:07:45,020 --> 00:07:48,559 some more wisdom. You're making it a great experience for everybody 126 00:07:48,699 --> 00:07:52,285 involved. These aren't the only ways to help make sure that your 127 00:07:52,285 --> 00:07:56,125 guests are resharing and sharing your show. But these are just some of the 128 00:07:56,125 --> 00:07:59,780 ones that I had thought about. and, you know, coming from experience 129 00:07:59,840 --> 00:08:03,200 in my own podcast. So I hope that the show is helpful, and I will 130 00:08:03,200 --> 00:08:07,035 see you all next time. We've reached the end of the episode. 131 00:08:07,335 --> 00:08:11,095 And if you enjoyed this podcast or you got something from it, you might 132 00:08:11,095 --> 00:08:14,680 be interested in my weekly newsletter that I send out every 133 00:08:14,680 --> 00:08:18,040 Monday morning full of podcasting tips, tricks, 134 00:08:18,040 --> 00:08:21,580 and news. So if you like this show, you might like this newsletter. 135 00:08:22,014 --> 00:08:25,775 To sign up, just go to the show notes and click the link. Thanks for 136 00:08:25,775 --> 00:08:27,315 listening and happy podcasting.