eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection

Most Black Friday customers never buy again, so here's what Shopify brands can still set up before November 27 to win the second order.

In this solo episode, Steve Hutt, former Senior Merchant Success Manager at Shopify, breaks down:
  • Why the 90 days after Black Friday decide your retention, and the February 25 date to circle now
  • A 10 minute Shopify Flow tag that makes your BFCM cohort measurable in Q1
  • Why first-time buyers need their own path, plus the day 0, 3, 14 and 45 touchpoints
Whether you're doing $10K months or $1M months, these are three moves you can set up this week.

📝 Full show notes + resources: https://ecommercefastlane.com/podcast/episode-498/

Connect with us:

🐦 Twitter: https://twitter.com/stevenhutt/
💼 LinkedIn: https://www.linkedin.com/in/shutt/
📘 Facebook: https://www.facebook.com/thrivingwithshopify/ 

What is eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection?

Running a Shopify store? Success isn't about finding the right app. It's about knowing which strategies actually work at your stage of growth.

I'm Steve Hutt. I've sold on eBay out of my garage, co-founded and exited VisionPros.com, a DTC contact lens retailer, and spent six years at Shopify as a Senior Merchant Success Manager helping more than 100 brands, including Dr. Squatch, Tentree, Bulletproof Coffee, Salt & Straw, MUD/WTR and Bokksu.

Here's the idea behind the show. Shopify handles roughly 80% of what a store needs really well. The other 20% comes from apps, marketing platforms and agency partners with deep, niche expertise. Every week I sit down with the founders and builders behind those tools to dig into the specific problem they set out to solve and how they solved it, so you can spot your own store's problem and a possible fix.

Since 2018 the show has published nearly 500 episodes and passed 3 million downloads. Whether you're chasing your first sale or scaling past eight figures, you'll get stage-aware strategies on retention, AI tools, digital marketing and the operational work that cuts overwhelm.

eCommerce Fastlane is an independent show from Fastlane Media Inc. It is not owned or sponsored by Shopify.

Find Us Online
Website: eCommerceFastlane.com
Newsletter: FastlaneInsider.com
LinkedIn: linkedin.com/in/shutt
X: x.com/stevenhutt
Instagram: instagram.com/ecommercefastlane
Email: steve@ecommercefastlane.com