Roofing Podcast: Hook Better Leads

Guest: Tom and Karen Belko — Owners, Vector Services
Guest Links: Website: https://callvector.com

How this HVAC and plumbing company went from $3M to over $10M in two years. Three moves did it.
Tom and Karen run Vector Services in the Twin Cities doing HVAC, plumbing, electrical, and drains. In 2023 they were nine employees running white vans out of their houses. Now they're pushing $12.5 million and hiring a sales director. They break down the three moves that got them there: going deep on Service Titan instead of treating a CRM like a bolt-on (2:38), the Kick Charge rebrand with Dan Antonelli that put their wraps all over the metro (18:44), and hiring people smarter than them and actually getting out of the way (19:54).
You'll learn:
  • How to get technicians to actually adopt new software
  • The follow-up dashboard and daily report that holds salespeople accountable
  • Why your CRM setup IS your business process, not an add-on
  • The difference between a high performing salesperson and a real sales leader (25:06)
  • Why family owned beats PE-backed when you're recruiting
  • The yard sign and wrapped bus strategy for cities that ban billboards

What is Roofing Podcast: Hook Better Leads?

✔ Only for roofers and other contractors
✔ Amazing tips for hooking better leads
✔ Leadership, tools, and mindset as well!