The FMCG Marketing Daily

The FMCG Marketing Daily — September 20, 2026 In this episode: • A major agency realignment involving two of FMCG's biggest spenders — PepsiCo and Coca-Cola — is reshaping how global marketing relationships are structured at the top of the industry. • Nestlé is under regulatory fire in one of its most important growth markets, with India's food safety authority pursuing legal action over alleged non-compliance in its infant formula products — a reputationally sensitive category. • Coca-Cola has appointed a new marketing director for Iberia, bringing in a Diageo veteran — a move that signals the kind of cross-category talent flow reshaping FMCG marketing leadership across Europe. Hosted by Marco & Klara. New episode every weekday. Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO

What is The FMCG Marketing Daily?

The essential morning briefing for brand leaders in fast-moving consumer goods. Hosted by Marco and Klara — two senior strategists with decades of experience inside global CPG companies and consultancies. Every episode covers retail media and distribution shifts, brand and competitor moves from Unilever, Coke, Nestlé, and challenger brands, and the macro and regulatory forces reshaping the category. Authoritative. Analytical. No noise. Built for brand managers, trade marketers, CMOs, and agency directors who need to stay ahead.