Behind the Book Cover

Elizabeth Lyons is the creator of the Book Writing Accelerator and a five-time author whose first book, which she wrote because she couldn't find another book on the topic and really needed it, sold over 20,000 copies.   As someone who helps aspiring authors write and publish books, she's become a bit of my comrade-in-arms the past few years, where we regularly text each other questions, concerns and the occasional (or not so occasional) gripe.   We have so many feelings and thoughts about publishing, in fact, that in this episode we delve into beginners luck, navigating self-publishing and much more before we get to the meat of it: what to include in your non-fiction book. She breaks down how to start (you write a letter to your reader [genius!]), how to approach your Table of Contents and how to see it through to the end.   Did I mention she's a mom of five and super funny?   You'll like this one, I promise. (Who are we kidding, you like love all of 'em!)   IF YOU'RE AN AUTHOR, YOU NEED AN ELEVATOR PITCH! GET YOUR ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM

Show Notes

If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life. 

Elizabeth Lyons is the creator of the Book Writing Accelerator and a five-time author whose first book, which she wrote because she couldn't find another book on the topic and really needed it, sold over 20,000 copies.
 
As someone who helps aspiring authors write and publish books, she's become a bit of my comrade-in-arms the past few years, where we regularly text each other questions, concerns and the occasional (or not so occasional) gripe.
 
We have so many feelings and thoughts about publishing, in fact, that in this episode we delve into beginners luck, navigating self-publishing and much more before we get to the meat of it: what to include in your non-fiction book. She breaks down how to start (you write a letter to your reader [genius!]), how to approach your Table of Contents and how to see it through to the end.
 
Did I mention she's a mom of five and super funny?
 
You'll like this one, I promise. (Who are we kidding, you like love all of 'em!)
 
IF YOU'RE AN AUTHOR, YOU NEED AN ELEVATOR PITCH! GET YOUR ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM

What is Behind the Book Cover?

You've heard the book publishing podcasts that give you tips for selling a lot of books and the ones that only interview world-famous authors. Now it's time for a book publishing show that reveals what actually goes on behind the cover.

Hosted by New York Times bestselling author Anna David, Behind the Book Cover features interviews with traditionally published authors, independently published entrepreneurs who have used their books too seven figures to their bottom line to build their businesses and more.

Anna David has had books published by HarperCollins and Simon & Schuster and is the founder of Legacy Launch Pad, David is the founder of Legacy Launch Pad Publishing, a boutique, founder-led hybrid book publisher that helps entrepreneurs turn expertise into authority-building books. In other words, she knows both sides—and isn't afraid to share it.

Come find out what traditional publishers don't want you to know.