Zero to Unicorn

Summary
Rachel Romer, the founder of Guild, discusses the company's mission to unlock opportunities for the American workforce through education, skilling, and career mobility. She shares insights on the challenges and successes of building the company, including fundraising, leadership, and company culture. The conversation also delves into the impact of COVID-19 on the company's growth and development. Rachel discusses the impact of COVID on her business, the challenges faced, and the importance of vulnerability and empathy in leadership. She also emphasizes the need to democratize entrepreneurship and offers insights into career mobility.

Takeaways
Guild's mission is to unlock opportunities for the American workforce through education, skilling, and career mobility.
The company faced challenges in fundraising and early-stage growth, but ultimately achieved significant success.
Rachel Romer's leadership journey involved a shift towards authenticity and vulnerability, leading to a more influential role in shaping the company's culture.
COVID-19 brought unique challenges and opportunities for Guild's growth and development. The impact of COVID on businesses and HR teams was significant, leading to a period of uncertainty and change.
Vulnerability and empathy are essential qualities in leadership, contributing to a more authentic and effective leadership style.
Democratizing entrepreneurship and creating opportunities for career mobility are crucial for building a more inclusive and diverse business landscape.

Links
www.norhart.com

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What is Zero to Unicorn?

A unicorn is a magical creature shrouded in mystery known for its ability to make the impossible possible. In modern times, the word “unicorn” has come to mean something intrinsically valuable and difficult to obtain, whether that be a business with a $1 billion dollar valuation, or the love of a special someone.

On Zero to Unicorn, we’ll hear directly from the Kaeding family as they recount their history of founding and operating Norhart, a unicorn-level business in the construction industry with a mission to positively impact the way people live.

But this isn’t a story of how to grow a business to a billion-dollar valuation. This tale is centered around a special group of people who are coming together to create something bigger than themselves. Despite several trials, the people of Norhart seek to make a positive impact on the world—and, ultimately, to do what every unicorn is born to do: make the impossible possible.

Join us weekly for this limited series chronicling the Kaeding family’s journey, from starting a family-owned business to becoming a unicorn with a business determined to do good.