Position Project Podcast

Tebay Services on the M6 has famously been described as the closest a motorway service area comes to Harrods Food Hall. It’s run by the Westmorland Family, who are also behind Gloucester Services on the M5. The current chair is Sarah Dunning, whose parents started the business in 1972 when the motorway was built through their hill farm. We were delighted that Sarah agreed to talk to us because the strength of Westmorland’s position has been crucial to their success.

Show Notes

Tebay Services on the M6 has famously been described as the closest a motorway service area comes to Harrods Food Hall. It’s run by the Westmorland Family, who are also behind Gloucester Services on the M5. The current chair is Sarah Dunning, whose parents started the business in 1972 when the motorway was built through their hill farm. We were delighted that Sarah agreed to talk to us because the strength of Westmorland’s position has been crucial to their success.

What is Position Project Podcast?

An ongoing exploration by Squad into the power of brand positions and the stories behind them.