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In just one year, Monica spearheaded a monumental shift in Alasco's go-to-market strategy, transforming their go-to-market strategy from an outbound approach to predominantly inbound. The result? 70% of Alasco's closed-won revenue now comes from inbound channels.
You'll gain firsthand knowledge of:
- How Alasco meticulously transitioned its go-to-market strategy from SDR-led to a highly effective inbound engine.
- Insights into their journey of adding a sophisticated Enterprise layer on top of their inbound success.
- How Alasco effectively serves two distinct ICPs in real estate: construction developers and asset managers.
- A deep dive into how Alasco rebuilt its ABM operations, including enrichment, signals, and campaigns, highlighting the pivotal role Dreamdata played.
Follow Monica Dinu on LinkedIn: https://www.linkedin.com/in/monicadinu/
Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/
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Creators and Guests
Host
Steffen Hedebrandt
Steffen Hedebrandt is the Chief Marketing Officer at Dreamdata, a leading Revenue Attribution Platform that enables B2B marketing teams to optimize and automate their marketing efforts with confidence. Steffen has become a household name in revenue marketing circles, combining a growth mindset with a deep, data-driven approach to scaling marketing orgs. A seasoned marketing leader known for his non-nonsense results-oriented approach, Steffen has a proven track record of scaling companies and building high-performing teams at Upwork and Airtame. With hands-on experience in tackling the challenges of rapid growth, he understands what it takes to drive success in today’s fast-paced marketing environment.
What is Attributed - A podcast by Dreamdata?
Welcome to the Attributed Podcast by Dreamdata where every week we host inspiring guests from across the B2B go-to-market space. Together we explore the biggest challenges facing Marketing, Sales, and Ops teams and discuss innovative ways to optimise growth and fire up revenue.