Attributed - A podcast by Dreamdata

Join us for a conversation with Monica Dinu, VP Growth & Marketing at Alasco.

In just one year, Monica spearheaded a monumental shift in Alasco's go-to-market strategy, transforming their go-to-market strategy from an outbound approach to predominantly inbound. The result? 70% of Alasco's closed-won revenue now comes from inbound channels.

You'll gain firsthand knowledge of:

- How Alasco meticulously transitioned its go-to-market strategy from SDR-led to a highly effective inbound engine.
- Insights into their journey of adding a sophisticated Enterprise layer on top of their inbound success.
- How Alasco effectively serves two distinct ICPs in real estate: construction developers and asset managers.
- A deep dive into how Alasco rebuilt its ABM operations, including enrichment, signals, and campaigns, highlighting the pivotal role Dreamdata played.



Follow Monica Dinu on LinkedIn: https://www.linkedin.com/in/monicadinu/
Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/


Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

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Creators and Guests

Host
Steffen Hedebrandt
Steffen Hedebrandt is the Chief Marketing Officer at Dreamdata, a leading Revenue Attribution Platform that enables B2B marketing teams to optimize and automate their marketing efforts with confidence. Steffen has become a household name in revenue marketing circles, combining a growth mindset with a deep, data-driven approach to scaling marketing orgs. A seasoned marketing leader known for his non-nonsense results-oriented approach, Steffen has a proven track record of scaling companies and building high-performing teams at Upwork and Airtame. With hands-on experience in tackling the challenges of rapid growth, he understands what it takes to drive success in today’s fast-paced marketing environment.
Guest
Monica Dinu
VP Growth & Marketing @Alasco | Financial and Sustainability Management for Real Estate | PropTech | ConTech | LSE

What is Attributed - A podcast by Dreamdata?

Welcome to Attributed by Dreamdata, the B2B marketing podcast for marketing teams looking to master growth. Every week, we host experts from the B2B go-to-market space to discuss digital marketing strategies, B2B podcast marketing, and revenue optimization. Whether you're lead gen or Ops, join our marketing podcast interviews to learn how to fire up revenue and solve your biggest B2B marketing challenges.