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The StoryBrand Framework Explained
You and I, as business owners, we know this problem, and it almost kills us. We have a great product, but our audience doesn't listen. How the heck do we convince them that they need our product? The answer is: through storytelling. But crafting a compelling story that sells can be a daunting task, especially if you're not a natural marketer. But don't worry. In this episode, I'll explain a framework that helps you create a story that engages your target audience and convinces them to take action. It's called The StoryBrand framework.
Transcript:
https://2quiet2market.com/blog/surefire-way-write-engaging-stories-for-your-customers/
Chapters:
You and I, as business owners, we know this problem, and it almost kills us. We have a great product, but our audience doesn't listen. How the heck do we convince them that they need our product? The answer is: through storytelling. But crafting a compelling story that sells can be a daunting task, especially if you're not a natural marketer. But don't worry. In this episode, I'll explain a framework that helps you create a story that engages your target audience and convinces them to take action. It's called The StoryBrand framework.
Transcript:
https://2quiet2market.com/blog/surefire-way-write-engaging-stories-for-your-customers/
Chapters:
- (00:00) - Intro
- (00:33) - Does no one respond to your marketing?
- (01:16) - How to Craft a Compelling Story for Your Business That Sells
- (01:53) - Identify the Hero
- (02:09) - Sense Their Problem
- (03:30) - Be a Guide with a Plan
- (04:18) - Call Them to Action
- (04:56) - Help them avoid failure
- (05:39) - Show success
- (06:34) - Now Tell Your Own Story
- (06:56) - If You're Not a Storyteller
- (07:32) - Outro
Creators & Guests
What is The Reluctant Marketer?
Marketing doesn't come naturally to everyone. Matthias explores with his guests what our listeners can do who don't "want" to do marketing but feel they "must".