The BetterCulture Podcast

Get an inside look at what it takes to build and scale a powerful workplace culture in today’s fast-moving business world. In this episode of the BetterCulture Podcast, Rick Knudtson, co-founder and CEO of Workshop (and previously Flywheel) joins Brett Hoogeveen to share hard-earned lessons from building high-performing teams—and the modern tools that make employee communication a true driver of engagement and results. Hear why most large organizations still struggle to connect with their people, how Workshop changes the game with smarter internal comms, and the non-negotiable role of core values, hiring standards, transparency, and meaningful rituals in shaping culture. With practical stories, leadership insights, and a peek behind the curtain of a fast-growing tech company, this episode is a must for leaders aiming to unite, inspire, and elevate their teams.

What is The BetterCulture Podcast?

Welcome to the BetterCulture Podcast, where we make the clear connection between better culture and better business. This podcast is for leaders seeking to build stronger teams, grow thriving companies, and actually enjoy their leadership role along the way. Join host Brett Hoogeveen—BetterCulture co-founder and Certified Speaking Professional—every other Tuesday for insights that make the world a better place to work.

Ready to kick off your company's journey toward a better culture? Schedule a free 15-minute culture call with Brett today here:
https://betterculture.com/freecall/

For an extensive library of free BetterCulture leadership and culture-building resources, visit https://betterculture.com/insights/

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