Dave is joined by
Sara-Beth Anders, SVP Marketing at Guild Education. Sara-Beth also previously held roles as Director of Product Marketing at LinkedIn and Director of Product & Customer Marketing at Greenhouse.
Work in B2B marketing? Join 3,000 marketing pros in the private Exit Five community at
exitfive.comThis episode is brought to you by Metadata: https://metadata.io/Metadata helps demand gen. marketers automate paid campaigns and drive more revenue. Learn why more B2B SaaS companies are using Metadata to grow revenue at
Metadata.io.
If you share a pipeline goal with your sales team, then you care about the deliverability rate of your team’s outbound emails.
No email visibility means no meetings.
This is the “silent nightmare” for marketers. You often don’t even know this is happening.
And the most common cause of it? It’s actually an easy one to fix: you’re not using the right tool.
That’s why 100s of marketers at companies like Mutiny are switching to
Apollo.io. Apollo has every tool you need to power your entire outbound
and inbound motions (yes that’s right, I said inbound emails too, ask their team about it).
Marketers using
Apollo have seen outbound email deliverability jump from 62% to 98% after making the switch. 98%! That means more replies, more meetings, and of course, more pipeline.
Want to see what type of results you can get? Head over to
apollo.io/e5 right now and book a meeting with their team to get set up. And as a thank you for your time, you will receive a free annual exit five membership, that's valued at $275.
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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.- They give you unlimited podcast editing and strategy for your B2B podcast.
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What is Exit Five: B2B Marketing with Dave Gerhardt?
Dave Gerhardt (Founder of Exit Five, former CMO) and guests help you grow your career in B2B marketing. Episodes include conversations with CMOs, marketing leaders, and subject matter experts across all aspects of modern B2B marketing: planning, strategy, operations, ABM, demand gen., product marketing, brand, content, social media, and more. Join 3,500+ members in our private community at exitfive.com.