WEBVTT

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Intro:
The following program is brought to you by the Tennessee
Broadband Association.

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Lead Tennessee Radio, conversations with the leaders moving our
state forward.

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We look at the issues shaping Tennessee's future: rural
development, public policy, broadband,

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health care, and other topics impacting our communities.

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Carrie Huckeby:
Hello, everyone. I'm Carrie Huckeby, the executive director of
the Tennessee Broadband Association.

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And my guest is Jason Shelton, the general manager of Loretto
Telecom.

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Jason is the upcoming president of the TNBA, and he's also the
chair of this year's TNBA Annual

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Convention and Showcase.

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You're a busy guy, Jason, welcome.

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Jason Shelton:
Thank you very much. I'm excited to be on to be able to talk
about our 2022 Annual Convention today and anything else that

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we might want to talk about in regards to Tennessee broadband.

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Carrie Huckeby:
Great. Well, this year's convention is May 31st through June 2nd.

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It's taking place in Franklin at the Cool Springs Marriott.

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We've been there a few years.

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It's a great location.

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It's outside of Nashville, but it's close enough to get there if
you want to go.

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There's plenty of parking outside the convention center, and the
Marriott has been great to work with us, whatever we planned.

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So we look forward to working with them again this year.

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So before we dive into any specifics about the convention,
Jason, tell us why you think the convention is important to the

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association and to our industry as a whole.

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Jason Shelton:
Carrie, that's a great question.

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Obviously, all of the previous conventions taken place in years
before have all been important as well.

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Obviously, this year's is no different.

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And of course, broadband is an extremely hot topic these days.

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There is a lot of support behind the industry now, whereas in
the past it was a little bit of a struggle to be able to get

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folks to understand why things needed to be changed.

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And finally, unfortunately, it resulted in a national or
international

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pandemic to kind of help push the envelope a little bit.

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This year's convention, we're kind of at a little bit of a
crossroads.

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And what I mean by that is, is while broadband previously, you
know, individual companies, etc., were kind of doing

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their own thing. There was some public support, of course, with
grant programs in different states across the country, Tennessee

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obviously being a leader of some of those grant programs, state
grant programs.

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But more now with all of the dollars being pushed into our
industry, both from state and, of course,

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federal levels, the infrastructure bill rules being announced
here within the next few months and so on.

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All the more important for those that are in the know to need to
know what needs to be happening and what they need to be looking

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out for. Of course, rules associated with the various programs
and that sort of thing.

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And I feel like the lineup that we have this year is going to
allow those that attend to be able to have a leg

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up potentially on some other companies, obviously competitors
and that sort of thing.

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So like I said, I feel like we're at a crossroads.

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What we do today is definitely going to impact tomorrow and the
next generation and a few more even after that.

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And so therefore, the Tennessee Association Convention is
definitely going to be a location where

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you'll be able to get some information and have some discussions
with folks that are definitely going to be able to give you a leg

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up.

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Carrie Huckeby:
Well, there's definitely, as you said, a lot going on in our
industry today with broadband and a lot to keep up with.

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So it is important to try to keep, you know, as much information
and as up to date as possible.

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So these conventions and meetings definitely serve that purpose,
like you said.

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Well, every convention always starts out with a good committee,
and you've pulled together a great committee this year,

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made up of our members, our associate and platinum members.

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And as I said, that's a great way to get any convention off to a
great start.

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But tell us some of the things that you and the committee are
excited about, about this particular convention.

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Jason Shelton:
Yeah. So well, first off, I would be remiss if I didn't say thank
you to all of our committee members for their

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participation and help.

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And we've got some some folks that have been on previous
committees.

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So, you know, they're returned participation is obviously
appreciated.

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We got some new faces on as well.

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And then, of course, with all of our associate members, we
wouldn't be able to have these without their support, too.

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But as far as the agenda, I'm really excited about our agenda.

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We do have the Speaker of the House Cameron Sexton of course,
from Tennessee, is going to be speaking and doing

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is going to be our opening speaker.

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And we've got some folks both from the national stage as well.

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And then, of course, the Tennessee Department of Economic
Development is also lined up to be able to speak

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in addition to those folks.

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But then also, we've got a little bit of a rock and roll
opportunity.

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We've got Sandy Gennaro from The Monkees fame, as well as Cyndi
Lauper.

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He's a drummer.

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So for those that are familiar with the rock and roll industry
and that sort of thing, it definitely ought to be a

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name that folks recognize.

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But I've been really excited about being able to listen to him
speak.

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And of course, he spoke at the NTCA Fall Conference that was in
Nashville in the fall conference from

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from back in 2021, I believe.

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And so excited to have him speak to industry companies again, of
course, have a little bit

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more intimate conversation with Tennessee companies directly.

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And ultimately the title of his conversation is "Beat the Odds."
And I definitely feel like that's something that we

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as companies need to be focusing on, is beating the odds when it
comes to the challenges and everything

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associated with broadband, you know, as far as rules and where
to go to get

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materials and labor and so on.

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We're going to have to figure out a way to beat those odds.

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Carrie Huckeby:
Yes, I'm looking forward to hearing Sandy talk.

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Just some of our early calls with him and and conversations have
been really motivating themselves.

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So, yeah, he calls himself a rock and roll thought leader.

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So looking forward to that.

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But also, as you said, you know, speakers from the Tennessee
ECD, you know, they'll come with, I'm sure,

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lots of information about the coming grant rewards and the
mapping and some and talk about

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rural community development as well.

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So a great lineup for the opening and keynote.

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So you've also at the convention have had peer group breakout
sessions over the last couple of years and

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those have seemed to be very popular and well attended.

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And you have those planned again.

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What do you think the attendees take away from those and why?

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What makes those so popular?

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Jason Shelton:
Well, I believe it's because you're able to sit in a room with
your peers and talk one-on-one about challenges or, you

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know, obviously good ideas as well.

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Not everything is a challenge, but some breakthroughs that folks
might have had in dealing with their individual departments.

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Because, again, a lot of times when these conferences are put
together, what we tried to focus on

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this year was just overall inclusion and wanting every attendee
to be able to walk away with something.

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These peer groups have been a historical formula for folks to be
able to do that.

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Obviously, any conference is only as good as what you put into
it, but I've had, of course, good

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feedback about these.

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I've had previous or other state association convention
exposure, and

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these to me have always been one of those periods of time that
folks are able to ask questions that relate directly to

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what it is that they want to know about and to be able to
potentially walk away something that's going to be able to help

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them in their day to day business.

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Carrie Huckeby:
Well, I know in my career I've always if I had questions or a
challenge or something I needed help with, it

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was always the peer group that you would call on or email or
say, help me out, or those meetings are very

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valuable in your career at any point.

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So glad to see those on the agenda again this year.

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You know, so with with the convention, we always put an email
out there and request speaker

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proposals. And this year the committee was fortunate to get lots
of those and had a lot of great content to pick from.

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So tell us a little bit about the breakout sessions.

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Jason Shelton:
Yeah. So once again, you know, again as when we initially set
out, we were looking for inclusion.

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So of course, we did take feedback from last year's convention.

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And for those that submitted survey responses, we looked at that
as well, and we wanted folks to be able to

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have a continual take away.

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And I'm excited because of, not only our opening session and of
course the peer breakout sessions, but because

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of the breakout sessions, we were able to get speakers that are
going to align

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regardless of who attends this conference, they're going to be
able to speak to someone that can directly speak to them.

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In terms of whether or not it's operational, finance, or just
kind of knowing more about the industry and that sort of

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thing. So I'm really excited about that.

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The speakers that we have lined up, I believe, they've been all
notified and committed, but we're really looking

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forward to what they have to say as it — when we're in the
trenches all day,

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for the most part, we don't have a lot of time to be able to
focus on what the experts are.

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And I really do feel like the speakers that we have lined up are
experts in these individual fields.

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And that's going to be a really big takeaway for folks that are
in as far as, like I said, their

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individual responsibilities.

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Carrie Huckeby:
Yes, I think the committee did a great job this year of picking
out those presentations that spoke to different disciplines,

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as you said. Well, where, you know, the sales and marketing and
customer service can go to one session and the operational,

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network, engineering to another session, and management and
leadership to the others just and, you know, just good overall

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sessions. So, and there are six, I believe, on Wednesday, the
main day of the convention.

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There will be three breakout sessions, and then there's three
more.

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So a good selection there on Wednesday afternoon.

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The last day, Thursday is the showcase, and that's really
important to our vendors.

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You know, they're busy setting up on Wednesday evening.

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But tell us a little bit about the showcase in the expo and what
our attendees will see there.

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Jason Shelton:
One of the changes that we've made this year is, especially with
feedback from some of our vendors and associate members,

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is to have more of an opportunity for attendees to be able to
interact.

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And one of the new things this year is, is we were able to
secure those breakout rooms for

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Thursday morning while the showcase is going on.

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But we've also got some speakers lined up during those time
frames.

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They are shorter session, so it's not the same as what you would
see on a Wednesday

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afternoon breakout session.

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But it's more of an opportunity for a vendor to be able to
showcase their products and to be able to talk more

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about whether or not it's a software system or something like
that.

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Something that you're not necessarily going to be able to see on
a showroom floor, especially because as anybody that's ever

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attended in the past, it can get a little loud in there.

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And so you might not necessarily be able to get the full
takeaway of what that vendor or that associate member was trying

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to be able to showcase.

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And so we do have on Thursday some smaller breakout sessions, if
you will.

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There are 30 minutes apiece.

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And the speakers and folks that are going to be doing those, I
think that they're going to find value in being able to

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do that and still for everyone else to be able to visit the
showcase floor.

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So we're not necessarily taking away anything.

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If anything, we're adding to it.

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And I really hope that that's something that continues to happen
just because, like I said, it provides an additional opportunity

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for some of our associates and vendors to be able to showcase
more of their product with a more intimate setting as well.

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So really excited about that and hoping folks take advantage of
it.

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Carrie Huckeby:
Yes, I think those will be popular.

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I think they will be a little more hands on where, you know,
you'll have that a little more time to actually demonstrate or

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show some of your products and services and go into things in a
little more depth.

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So I think those are a great idea.

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So the expo will be going on.

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There'll be some shorter demo sessions on Thursday morning, but
we failed to talk about

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Wednesday night. I hear that you have some exciting things for
Wednesday night.

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Jason Shelton:
Yeah. So this is a little bit of a different thing too.

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Of course, last year we had we had dinner, and we had an
excellent performer with Jake Hoot.

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He put on a great show, and that obviously was a great
experience.

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Again, listening to feedback that we had from our associate
members and vendors was is that while the show was great,

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they had hoped for a little bit more of a networking
opportunity, which is obviously very important.

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The reason why we're at some of these conventions and that sort
of thing.

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So we were able to bring — we're going to have a casino night.

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Now, we're not necessarily going to have to use our own money.

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So that's the good thing because I don't want to go broke,
that's for sure.

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So, but we are introducing casino night this year.

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We are actually going to allow — or folks are going to go out
and have dinner on their own again

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on Wednesday night, which allows for even more of an opportunity
for vendors and associates to be

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able to network with folks.

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Whereas in the past dinner was always provided, but because
again, everybody was in the same room and that sort of

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thing, it may be limited, some of that.

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So with the blackjack and other casino games that are going to be
happening, it's going to be very low key.

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It's going to be — there's obviously no pressure, especially
when you're not gambling with real money and that sort of thing.

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So there's going to be prizes, of course.

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And we're really excited about the vendor that does all of this
and the things that they're going to be able

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to bring for potential winning, you know, if you do good at
blackjack and all of those fun games.

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And then of course, we've got golf too on Tuesday.

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We'll open the conference with our traditional golf tournament.

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We are switching locations this year, which is okay, but I'm
really excited at playing at a new course.

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I don't get to play golf very often.

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Typically when I do, it's frankly at conventions like this, so 
I'm really excited.

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Like I said, to be able to play at a new course and to be able
to network with folks at the golf tournament to.

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Carrie Huckeby:
We are playing at Temple Hills Country Club this year.

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It is a new course.

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And we are having quite a few people sign up for golf, so that 
is a popular thing on Tuesday, first day of the

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conference. And then of course, Tuesday night we have the
reception, the desert reception for after they've played golf and

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had dinner on their own, and we come in for drinks and dessert.

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So that's always a good networking event.

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So it sounds like you've got a lot of opportunities for
networking for our vendors and associate members to show their

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wares and their products and services and also to walk away with
some really great information from our

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sessions and keynotes.

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So a lot going on in Tennessee, as you said, a lot going on with
broadband.

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So the convention is very important to all of us.

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As we wrap up, what else would you like to add about the
conference?

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Anything, Jason?

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Jason Shelton:
Well, you know, again, I may not be able to get around and shake
everybody's hand and say thank you for coming.

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But ultimately, you know, even for folks just to be able to just
listening to this podcast, I really do appreciate

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everything that everybody is doing, whether or not it's from a
policy office or a service

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provider, a vendor that provides service to us.

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At the end of the day, we are all working in towards one common
goal, which is connecting Tennessee.

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And that is obviously the theme of what our conference is, is
connecting Tennessee.

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And I really hope that folks are able to, if they do come, to be
able to maximize their experience.

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And for those that maybe didn't get to make it this year,
obviously think about us next year, but I'm really looking

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forward to what we have in show.

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And like I said, this is our crossroads year and essentially
going to set the stage for the next several

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generations. And so, again, thank you as well for your
participation and thanks for

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everyone to consider coming to the conference.

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And if you do happen to make it and I don't shake your hand,
thank you for that.

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And but I do hope to be able to get around and see everyone.

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And of course, if there's any questions, don't hesitate to reach
out to us.

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The hotel cutoff is on May 9th, so that'll be here before we
know it.

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And then, of course, registrations and sponsorship forms should
be submitted by April 30th to make sure that all of our signage

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and printing and everything is done on time.

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And we know that things can happen after the fact, but we
obviously want to try and make sure that it is as perfect of a

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conference that anyone attending might expect.

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So but if you can please submit your registrations earlier 
rather than later.

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So but ultimately, again, thank you and thank everyone else for
helping us connect Tennessee.

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Carrie Huckeby:
Thank you, Jason.

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I know you're very busy.

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I appreciate you talking to me this morning.

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And as Jason said, we may not get around to shake everyone's
hand, but we will do our best to do so.

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But I'm with Jason, and I look forward to seeing everyone at the
convention.

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Thank you.