S02E08 Inside Marketing Design at Dropbox

Learn about the 'end-to-end' approach Dropbox takes to brand and how it applies to their team structure

Show Notes

In this episode ECD Liz Gilmore takes us through the Brand Studio team structure at Dropbox and shares details on how she got buy-in from leadership and the team itself to restructure and implement a refined brand identity system to streamline things for Dropbox's next phase of growth.

This season is proudly sponsored by Webflow! Try out the no-code site building tool for yourself right here: http://charli.link/imdpod-webflow

LINKS

Follow Liz on Instagram

Check out Dropbox

 

TIMESTAMPS

0:00 - A little about Dropbox

1:55 - The 'end-to-end' approach to brand at Dropbox

4:00 - Brand studio team structure

10:15 - Getting buy-in for a team structure change

14:15 - The work involved in See, Buy, Use

17:45 - Collaboration with Marketing on the homepage

23:50 - A product strategy approach to a website

25:25 - The design and development process for the homepage

30:20 - Experimentation and optimisation

32:25 - Making a visual identity system flexible

35:00 - Working with agencies

37:20 - Metrics of success

44:00 - Project management at Dropbox

47:00 - What's next for Brand Studio

52:00 - Takeaways

What is Inside Marketing Design?

Every episode of Inside Marketing Design will give you an in-depth look at the processes, principles and people who make marketing design happen at a different tech company.