Inside BS Show with The Godfather and Nicki G.

If you want to connect with your audience and move them to take action, you need to do three things: You need to educate, entertain, and inform. If you're wondering how to do all of this is a brief marketing piece, like an article, podcast, or short video, you need to this show. Season 2 Show 13 Episode 135.

Show Notes

The formula for successful marketing material is: educate, entertain, and inform.

Here are the definitions of each:


Share information in an organized way so it can be productively applied. The knowledge has practical application in the future. 


Give people enjoyment as a result of consuming your marketing material.


Share information with people to keep them up-to-date.

The difference between educating and informing is: Educating is delivering instruction about the practical application of knowledge to achieve the desired outcome.

Informing is conveying information to a group or individual.

The key is to have all three of these elements work together toward the common goal. 

We give you the formula for doing this on today's show. Be sure to click the link and listen. 

What is Inside BS Show with The Godfather and Nicki G.?

If you are an entrepreneur, CEO of a private company, or leader of a professional firm, you need your daily dose of Inside Business Secrets.

Each day we address an issue that is top of mind for the entrepreneurial business leader. We discuss revenue growth, community building, succession planning, exit strategy, hiring top talent, over-regulation, and thorny legal issues. Our "secret sauce" is that we make you a part of the conversation.

The show is hosted by attorney/entrepreneur Nicola Gelormino (Nicki G) and author/consultant Dave Lorenzo (The Godfather of Growth).

This Miami-based duo shocked the ProVisors national networking community by building the largest and most influential group of professional advisors in less than a year. They interview and share valuable insights daily with CEOs, entrepreneurs, and business leaders.

A new episode drops daily at 8 AM.

To connect with Dave Lorenzo, call - (786) 436-1986
To connect with Nicola Gelormino, call - (305) 423-1994