If you want to connect with your audience and move them to take action, you need to do three things: You need to educate, entertain, and inform. If you're wondering how to do all of this is a brief marketing piece, like an article, podcast, or short video, you need to this show. Season 2 Show 13 Episode 135.
Here are the definitions of each:
Share information in an organized way so it can be productively applied. The knowledge has practical application in the future.
Give people enjoyment as a result of consuming your marketing material.
Share information with people to keep them up-to-date.
The difference between educating and informing is: Educating is delivering instruction about the practical application of knowledge to achieve the desired outcome.
Informing is conveying information to a group or individual.
The key is to have all three of these elements work together toward the common goal.
We give you the formula for doing this on today's show. Be sure to click the link and listen.
What is Do This Sell More: Inside BS with Dave Lorenzo?
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