Work Less, Earn More

To celebrate our reaching 100 episodes of Work Less, Earn More, I’m revisiting some of my favorite episodes all this week.


I went all the way back to the very first episode and pulled out the ones that stood out to me as must-listens, ones that I think even if you've heard them before, they would be worth listening to again. Then I had to narrow it down from 20 or so episodes to 5.


To do that, I needed a theme or a topic, and I landed on doing a whole week of episodes all about funnels and launching.


Today is Episode 22 with Tarzan Kay.


Tarzan reveals all of her best secrets and tips for launching to a small list and really maximizing your sales, even when you aren't selling to very many people.


And I know that that is the situation that many of you are in right now. And I was in that situation not too long ago myself.


Tarzan Kay is a master of email marketing and former copywriter-for-hire who specializes in fun-to-read, more-addictive-than-Game-of-Thrones email copy. She also helps freelancers attract better clients who’ll reach deeper into their pockets to pay for top-quality services using the power of email.


She shares all of her expert email marketing and copywriting tips on how she stands out in a crowded market—and how you can, too.


Listen to the full episode to hear:


  • Sales strategies to make the most of your small list
  • How to calculate your real conversion rate for your launch
  • A two-part offer structure that helps you capture missed leads
  • Why you should never judge your launch in the middle of it


Learn more about Tarzan:



Learn more about Gillian:



What is Work Less, Earn More?

Work Less, Earn More is the podcast that explores how to get the most out of every hour you work. Gillian Perkins brings more than a decade of experience as an entrepreneur and educator to help you design a business that's not only flexible and fulfilling, but highly profitable. She shares strategies that are working in her own business to save time and maximize profits. She also features interviews with successful business owners on how they’re achieving big things in their businesses with crazy-little time investment. Share Work Less, Earn More with an overworked entrepreneur you know who could use a change of pace!