James Dooley:
So in today's video we're talking about the budgets that a customer might have for lead generation. Yeah so Dan why is it important that we ask this question for the customer to say what is your current budget that you're willing to spend per month.

Dan Grant:
Yes it's something we obviously discussed quite a bit isn't it when we're trying to you know on board new clients and discussing with new clients um you know the the the sites that we can build for them the lead generation we can build for them is you know actually knowing their budget to begin with is really really important uh it's we're not trying to probe companies to work out you know exactly what they're spending the money on everything that obviously the more transparent you are with us the more helpful it is you know for us and our lead generation so if you're able to tell us obviously if you spending money on places like Bark and and and you know Yellow Pages Checker Trade things like that it's really good for us to just know okay this is what the market strategy looks like right now this is what we can do to actually help and you know actually maximize your profits you know and get you better inquiries than what you're currently getting. Um not only that obviously if if a company's willing to invest a lot more money into you know monthly payments for us for our websites what we're able to then do is obviously look at it from perspective we can put more money into the site for you uh we can prioritize your site and move it to the top of the queue and actually look to kind of build more back links and build more content for that site to just get you better quality inquiries and better quantity of inquiries as well so the budget's almost a tool for us just to help Implement what we want to on the site isn't it and actually help the clients out really more so than than the other way around.

James Dooley:
Yeah for sure I think another big part of it is the no disrespect to people who might be starting out who's only got a 50 or 100 a month budget but this won't work for us so we need to be making certain that they've got a significant amount of a budget for it to work for us both as both companies. So for us where we're at is that if it's got a higher budget than what we anticipated we could build two three four even five different websites going after different types of keywords that might be the same product. Um also if a customer was going in to buy a new car or to buy a car sorry and they'd go to a forecourt the first question that they get asked is how much have you got to spend and the reason why they ask that question is because what they'll do is then if they say they've only got a 6,000 budget well you can't buy a brand new car for £6,000 so then they would take you straight away to the secondhand cars that they're looking to sell. If they turn around and say I'm looking for a supercar and I've got £250,000 budget they're not then going to take you to the secondhand Ford Fiestas so to speak. So it's being able to understand where you are at at present and it's a very important question and what I find frustrating at times is some business owners find it like we're being rude in asking that question but actually all what it does is it just allows us to be able to tailor and create a custom campaign for them. We guarantee a return on investment I think this is the most important part of it that we need to vet you as a customer to see whether you're good enough to take our leads because it's us that's taking all the risk.

We guarantee you the return on investment so for us we need to understand the budget to see whether is this going to work for us as a company that's going to be putting a lot of money in up front to get the campaigns generating the leads to see whether is this going to work and how quickly can we expand on the second the third the fourth site or how many blogs can we do on the website how many back links can we build like you said what quantity of lead we're able to build them plus it shows a little bit of how ambitious are you as a customer to be wanting to grow because if you've got two vans on the road and you only want two or three vans on the road maximum then maybe it's not you're not the right customer for us. We want an ambitious business owner that wants to grow we generate them more leads their business grows they make more profit and we just get a percentage of those profits that we can negotiate of what we think is fair.

But all this is agreed prior to building out the site and they're obviously happy with whatever the agreement is otherwise they're saying no this isn't going to work for us. But for us initially I think the initial budgets is important for us to know one where you're spending money at present and where can we hopefully be able to generate you a higher return on investment than where you're spending money existing there. But also two we don't want you to put 100% of your advertising the marketing budgets just solely into us we think it's quite good for you to have diversification that you might be still spending some money with Checker Trade or Bark or another lead generation company or PPC or SEO they're all good platforms for you to be trying to generate your own inquiries as well where we can bolster and start adding existing inquiries to what you're already spending.

In time what seems to happen is a lot of the customers who are spending money on SEO and PPC and another lead generation company normally end up wanting to spend more money with us because again we guarantee the return on investment which is very very important for you to understand and it's an amazing USP but it's very risky for us and then we've got to try to make certain that you're the right company to take our leads turn those leads into profit and then at that point we get paid but until you make a profit you pay zero. So it becomes risky on our front so I don't know if there's anything else you want to add on to that.

Dan Grant:
I just want to say as well yeah that kind of just really saying what you were saying in terms of we're trying to maximize your budget what we don't want to do is get your budget and think right how can we kind of make as much money as we can out of you how can we get all that budget for ourselves that's really not the case and as James was saying there if you have successful avenues with you know Checker Trade and PPC campaigns and things like that if they're doing well for you as it is for you know by all means keep doing that. It'd be silly to obviously move it all over to us. However on the other side we have our clients haven't we that have had you know quite unsuccessful campaigns with Checker Trade and PPC and then they've seen what we do and they've said you know what we'll put 100% into you guys and we'll keep growing out from there. So different clients require different things and different clients have different budgets which we obviously respect and understand and I think for our side we just want that transparency don't we to know where are you at as a company you know how ambitious are you what you currently spending your money on and get that kind of holistic picture on what they're doing and then obviously we can then implement what we do based off of that knowledge really so that's kind of all I really wanted to add to it really.

James Dooley:
Yeah I think the last part is that if ever we're uncertain about the niche or uncertain about whether you've got strong enough brander yourself online that we might ask you for some money up front for our website minimal maybe 500, 1000 something like that some we might not we might go this niche is brilliant we think that you've got great branding online and we know that you will convert these leads very well and in those instances we might not ask for anything up front. But if ever we did ask for a penny up front that sits as a balance and as a credit system and that credit system means until you've made that money back and more in profit you do not pay us a single penny more. I think that's very important for the next few emails of we're trying to vet you as a customer to see whether you're good enough to take our leads is some we might ask for anything some we might say look for this to be built out properly you might need to put something in because where this might be the case is it might cost us 15,000 20,000 to build out a website and the actual website only costs maybe 50. And I think people go 15,000 I can get it done for 1,000 the website itself is 50 the content then costs a few hundred and then it's strengthening that and building that trust online for Google to say that you are the best in whatever service or product that you do which is done via a lot of different ways there's a lot of different ranking factors to get to where we want to get to but it costs to build the engine to get the rankings quite a lot of money so sometimes we might say we want something up front to show some sort of commitment from our customer.

But if they're willing to pay that then we go okay these are serious about taking this on to another level and it sits as a balance you pay zero extra on top of that until you've started to make the return on investment on there. And I think the biggest USP like you said for us is the guaranteed return on investment if we for some reason couldn't generate any leads and you paid £500 that £500 would get refunded luckily we've never had to do that yet and they've always been able to find a way to find a niche where they can make profit and earn like I said earn some money out of it and then it works both ways.

Dan Grant:
And we've been doing this for over 10 years now as well so that kind of experience and know how in terms of how to rank in Google you know obviously like as James said it doesn't come free um it does mean that we have to put a lot of money and time and effort into understanding how do we rank the specific website for this industry and really looking at the SERP and everything like that and you know that does take a lot of work on our end so as we said the building of the website isn't the most expensive part it's everything that comes after that with all the rankings and you know actually putting in the effort to rank it in Google organically so that's where we you know that's where our craft is that's where our experience is we prefer obviously to kind of leave that part up to us and just kind of get that build out but obviously sometimes that does require a bit of a payment from you up front to show that intent and obviously give us that kind of backing to actually then you know go and implement what we want to implement for the site.

One other part of it too is that um if we do end up agreeing that we will work with you and try to build out this lead generation model is we will ask you quite a lot of questions but these questions you need to be making certain that you're seeing it from our point of view that we want to make certain we're only marketing for your most profitable services and products. We might ask if you've got any photos or videos of your jobs um and stuff like that because we want to try to make certain that exactly the terms that we're going after the stuff where you make the profit obviously we don't get paid unless you make profit it's simple as that so we've got to be making certain that we're choosing the exact sub product that makes you most profits which then means we can get something out of it. So hope you enjoyed the video hope you can reply with what budgets you have where you spending money at at present and hopefully we can take this on to another level.