Beatrice Gutknecht: f*ck rebranding. Instead, Craft Unique Identities that beg customers for more.

What do a military coup, personal loss, and the fierce world of branding have in common? They’ve all shaped Beatrice, the visionary behind Badassery by B, into a relentless force in the world of authentic branding. 

Kerry Guard learns from Beatrice Gutknecht, founder of Badassery by B, about the importance of branding in driving business success. Beatrice shares her journey from adversity to empowerment, emphasizing that branding is not just about aesthetics but is a crucial fuel for business growth. They discuss the challenges of building connections, the need for a strong brand voice, and the importance of repositioning in a competitive market. The conversation highlights the significance of customer feedback in shaping brand strategy and the necessity of being authentic and engaging in B2B marketing.

Discover your brand's secret weapon by subscribing to the Badass Mob Newsletter: https://www.badasserybyb.com/the-badass-mob-newsletter

MKG tailors digital marketing strategies for B2B SaaS making every impression count: https://mkgmarketinginc.com/

Learn more from Kerry and her Marketing Team in bite-sized content on YouTube: https://www.youtube.com/@ttwtml

Want to find your inner creative?  Go on an adventure with Your Podcast Sidekick who's now hosting done-for-you D&D Adventure Parties: Connect on LinkedIn to book an adventure party today: https://www.linkedin.com/in/elijah-drown/

• (00:04) - Brand Strategy for Revenue Growth
• (10:54) - Strategic Repositioning for Brand Growth
• (27:30) - Developing Brand Voice for Consistency
• (33:58) - Building Consistent Brand Voice for Success
• (38:24) - Building Brand Messaging for Connection
• (55:20) - Embracing Morning Workouts and final thoughts

What is Back on T-R-A-C-K?

Back on T-R-A-C-K (formerly Tea Time with Tech Marketing Leaders) is where founders learn how to build a true marketing growth engine — one that runs smoothly, scales sustainably, and supports the business you actually want to lead.

After hundreds of conversations with marketing leaders on Tea Time, one truth kept surfacing: too many founders are stuck chasing what’s shiny and new instead of strengthening the systems that create consistent, compounding growth.

Back on T-R-A-C-K is your reset. Join me and a lineup of fractional marketing leaders and founders who’ve paved the way — or are finding it in real time — as we share honest stories, practical strategies, and proven frameworks to help you get clarity, build momentum, and stay the course. Because growth doesn’t come from doing more — it comes from getting back on track.