1 00:00:00,120 --> 00:00:02,000 Carol Cox: When everything feels so uncertain. 2 00:00:02,040 --> 00:00:04,320 You may have a tendency to hit pause, 3 00:00:04,520 --> 00:00:06,720 to overthink, or to isolate. 4 00:00:06,920 --> 00:00:09,160 But I invite you to think and act 5 00:00:09,160 --> 00:00:11,160 differently. And we're sharing what we're 6 00:00:11,160 --> 00:00:13,360 doing on this episode of the Speaking Your 7 00:00:13,360 --> 00:00:20,080 Brand podcast. More and more women are making 8 00:00:20,080 --> 00:00:22,360 an impact by starting businesses, 9 00:00:22,360 --> 00:00:25,080 running for office and speaking up for what 10 00:00:25,080 --> 00:00:28,040 matters. With my background as a TV political 11 00:00:28,040 --> 00:00:29,640 analyst, entrepreneur, 12 00:00:29,640 --> 00:00:32,280 and speaker, I interview and coach purpose 13 00:00:32,280 --> 00:00:34,640 driven women to shape their brands, 14 00:00:34,680 --> 00:00:37,040 grow their companies, and become recognized 15 00:00:37,040 --> 00:00:39,400 as influencers in their field. 16 00:00:40,000 --> 00:00:41,960 This is speaking your brand, 17 00:00:41,960 --> 00:00:44,360 your place to learn how to persuasively 18 00:00:44,360 --> 00:00:47,600 communicate your message to your audience. 19 00:00:48,600 --> 00:00:50,000 Hi there and welcome to the Speaking Your 20 00:00:50,000 --> 00:00:51,480 Brand podcast. I'm your host, 21 00:00:51,480 --> 00:00:53,600 Carol Cox, joined by Diane Diaz. 22 00:00:53,600 --> 00:00:55,000 Hi, Diane. How are you? 23 00:00:55,160 --> 00:00:56,520 Diane Diaz: I'm good. Carol. Hi. 24 00:00:57,200 --> 00:00:59,440 Carol Cox: We are recording this on Thursday, 25 00:00:59,480 --> 00:01:01,610 April 10th, 2025. 26 00:01:01,610 --> 00:01:05,570 So very fresh and new and we have been 27 00:01:05,610 --> 00:01:07,490 chatting quite a bit in our own kind of 28 00:01:07,530 --> 00:01:09,370 internal meetings here, speaking your brand 29 00:01:09,370 --> 00:01:12,730 about all the uncertainty that's going on and 30 00:01:12,730 --> 00:01:15,250 how that affects our own planning and the 31 00:01:15,290 --> 00:01:17,130 goals that we have and things that we want to 32 00:01:17,130 --> 00:01:18,810 do here at Speaking Your Brand. So we figured 33 00:01:18,810 --> 00:01:21,250 this is probably on your mind too, 34 00:01:21,290 --> 00:01:24,530 whether it's what's going on in politics or 35 00:01:24,530 --> 00:01:27,330 the economy or even just with AI and how 36 00:01:27,370 --> 00:01:29,850 quickly AI is evolving and all the different 37 00:01:29,850 --> 00:01:32,370 changes that are happening in our industries 38 00:01:32,370 --> 00:01:35,130 and our workplaces, it can all feel really 39 00:01:35,410 --> 00:01:36,490 overwhelming. 40 00:01:36,850 --> 00:01:39,050 And I from talking to, 41 00:01:39,410 --> 00:01:41,890 you know, various women over the past month 42 00:01:41,890 --> 00:01:45,250 or so, sometimes I get the sense that a lot 43 00:01:45,250 --> 00:01:47,850 of people feel almost like analysis 44 00:01:47,890 --> 00:01:50,450 paralysis, or they're not quite sure what to 45 00:01:50,490 --> 00:01:53,130 do because things feel so uncertain. 46 00:01:53,450 --> 00:01:54,810 And so yes, there, of course, 47 00:01:54,810 --> 00:01:57,130 is a time and place to kind of pause and take 48 00:01:57,130 --> 00:01:59,010 stock and to think about what to do, 49 00:01:59,410 --> 00:02:03,610 but oftentimes stopping for too long. 50 00:02:03,810 --> 00:02:06,290 You also then lose momentum and you also 51 00:02:06,290 --> 00:02:08,130 potentially lose opportunities. 52 00:02:08,130 --> 00:02:11,170 So we wanted to chat with you today about 53 00:02:11,170 --> 00:02:13,730 that, to kind of give you just an insight on 54 00:02:13,730 --> 00:02:15,610 how we are approaching this and maybe give 55 00:02:15,610 --> 00:02:18,650 you some ideas for yourself as well. 56 00:02:19,090 --> 00:02:22,490 So Diane, let's let's chat a little bit about 57 00:02:22,530 --> 00:02:25,290 what what have you seen either for yourself 58 00:02:25,290 --> 00:02:27,410 or for some of our clients or women that 59 00:02:27,410 --> 00:02:29,490 we've worked with. And what are some of the 60 00:02:29,490 --> 00:02:31,370 challenges they're feeling right now? 61 00:02:32,570 --> 00:02:34,170 Diane Diaz: Yeah, it's a good question, Carol. 62 00:02:34,250 --> 00:02:36,170 Um, the uncertainty for sure. 63 00:02:36,490 --> 00:02:40,370 Um, you know, just I think just concern in 64 00:02:40,370 --> 00:02:42,970 general for, you know, 65 00:02:43,410 --> 00:02:45,170 things being uncertain and how that might 66 00:02:45,170 --> 00:02:46,770 impact their business impact, their work 67 00:02:46,810 --> 00:02:49,770 impact, if they work for a large company, 68 00:02:49,770 --> 00:02:51,490 impact their role at that company. 69 00:02:51,770 --> 00:02:54,650 Um, and just wanting to stay relevant, 70 00:02:54,650 --> 00:02:56,970 wanting to stay connected. 71 00:02:57,250 --> 00:02:58,850 So those are just some of the conversations 72 00:02:58,850 --> 00:03:00,300 that I've been having with people. 73 00:03:01,300 --> 00:03:03,820 Carol Cox: And, you know, it's I think back to five 74 00:03:03,820 --> 00:03:06,900 years ago, which was April of 2020. 75 00:03:06,900 --> 00:03:09,380 So we were basically about a month into the 76 00:03:09,380 --> 00:03:12,340 Covid pandemic here in the United States. 77 00:03:12,460 --> 00:03:16,620 And that was also a huge time of uncertainty. 78 00:03:16,860 --> 00:03:19,740 We had no idea how the pandemic was going to 79 00:03:19,780 --> 00:03:21,380 affect us health wise, 80 00:03:21,380 --> 00:03:23,700 but also society wise. 81 00:03:23,740 --> 00:03:25,700 Schools, businesses work. 82 00:03:25,740 --> 00:03:27,460 I mean, we couldn't even go anywhere. 83 00:03:27,820 --> 00:03:30,780 And so and I remember back then that, 84 00:03:31,100 --> 00:03:34,700 Diane, we saw all of our clients who we were 85 00:03:34,700 --> 00:03:36,140 running programs at the time, 86 00:03:36,660 --> 00:03:38,540 and they would come to us in our weekly 87 00:03:38,540 --> 00:03:40,460 mastermind calls and say, 88 00:03:40,500 --> 00:03:43,100 oh, my speaking engagement got canceled for 89 00:03:43,140 --> 00:03:45,340 May. Then my speaking engagement got canceled 90 00:03:45,340 --> 00:03:47,460 for June, and then my speaking engagement got 91 00:03:47,500 --> 00:03:48,780 canceled for August. 92 00:03:49,100 --> 00:03:51,700 And so we very quickly had to pivot. 93 00:03:51,860 --> 00:03:53,340 And we had to think about, 94 00:03:53,380 --> 00:03:54,900 well, speaking, your brand. 95 00:03:54,940 --> 00:03:56,780 Obviously, we were helping a lot of our 96 00:03:56,780 --> 00:03:58,580 clients with in-person speaking engagements 97 00:03:58,780 --> 00:04:00,900 because that's most of what we did back then. 98 00:04:01,100 --> 00:04:02,460 Some virtual presentations, 99 00:04:02,460 --> 00:04:03,900 but a lot were in person, 100 00:04:03,900 --> 00:04:06,420 so we had to very quickly pivot and think 101 00:04:06,420 --> 00:04:08,700 about how can we best help our clients with 102 00:04:08,700 --> 00:04:11,180 where they are now to repurpose their 103 00:04:11,180 --> 00:04:13,900 presentations for virtual not in person, 104 00:04:13,900 --> 00:04:16,140 to help them find those virtual speaking 105 00:04:16,140 --> 00:04:17,580 opportunities, to help them get more 106 00:04:17,580 --> 00:04:19,460 comfortable presenting virtually. 107 00:04:19,460 --> 00:04:20,660 So we had to listen to them, 108 00:04:20,660 --> 00:04:22,420 have conversations with them, 109 00:04:22,460 --> 00:04:25,220 change our messaging and our offers to 110 00:04:25,260 --> 00:04:26,820 reflect what they needed, 111 00:04:26,980 --> 00:04:30,620 but then also stay in community with them and 112 00:04:30,620 --> 00:04:33,700 with other entrepreneurs who that who that I 113 00:04:33,700 --> 00:04:36,420 knew and that I had been friends with for 114 00:04:36,460 --> 00:04:38,980 quite a while. And I what I feel like, 115 00:04:38,980 --> 00:04:41,740 what often tends to happen to me when things 116 00:04:41,740 --> 00:04:44,420 are uncertain, is that I have a tendency to 117 00:04:44,460 --> 00:04:47,100 isolate, to like, go quiet, 118 00:04:47,300 --> 00:04:49,180 and to want to be by myself. 119 00:04:49,180 --> 00:04:52,020 I am an introvert, so I tend to refuel and 120 00:04:52,020 --> 00:04:53,780 get more energy by reading, 121 00:04:53,820 --> 00:04:56,460 or being by myself, or listening to podcasts 122 00:04:56,460 --> 00:04:57,860 while I clean the house. 123 00:04:58,190 --> 00:05:00,070 But which is which is necessary. 124 00:05:00,070 --> 00:05:02,790 But sometimes. But I think a lot of times, 125 00:05:02,790 --> 00:05:04,470 especially those of us who are introverts, 126 00:05:04,470 --> 00:05:06,430 tend to overindex on isolation. 127 00:05:06,430 --> 00:05:08,750 And I feel like that's the last thing to do, 128 00:05:08,790 --> 00:05:10,590 especially in times of uncertainty. 129 00:05:11,350 --> 00:05:12,950 Diane Diaz: Yes, I would agree with that. I'm also an 130 00:05:12,950 --> 00:05:15,030 introvert. I think it also if I'm just 131 00:05:15,030 --> 00:05:18,790 digging into my therapy my therapist brain, 132 00:05:18,790 --> 00:05:22,190 I would say that that is probably also partly 133 00:05:22,190 --> 00:05:25,150 a protective mechanism because it's to make 134 00:05:25,150 --> 00:05:27,110 ourselves feel safe. I remember during the 135 00:05:27,110 --> 00:05:30,590 pandemic I was getting that anxious feeling, 136 00:05:30,630 --> 00:05:32,990 you know, we didn't have any idea where it 137 00:05:32,990 --> 00:05:34,750 was going or what was going to happen or how 138 00:05:34,750 --> 00:05:36,070 it was going to unfold. 139 00:05:36,270 --> 00:05:40,390 And I actually had to write on a post-it note 140 00:05:40,390 --> 00:05:41,990 and post-it on my mirrors. 141 00:05:42,390 --> 00:05:43,470 You know, you're okay, 142 00:05:43,950 --> 00:05:45,870 you're safe, everything's fine. 143 00:05:45,990 --> 00:05:48,190 Right? So, like doing a self-assessment, 144 00:05:48,230 --> 00:05:49,630 I'm like, I'm okay, everything's fine. But I 145 00:05:49,630 --> 00:05:51,030 think that for me, too, 146 00:05:51,030 --> 00:05:53,590 I have a tendency to just want to kind of go 147 00:05:53,590 --> 00:05:55,390 in my cocoon, stay in my house because I know 148 00:05:55,390 --> 00:05:56,630 I'm safe here. Right. 149 00:05:56,670 --> 00:05:59,910 And so. But it is sort of an avoidance 150 00:05:59,910 --> 00:06:02,790 strategy, which I don't think probably from 151 00:06:02,790 --> 00:06:04,430 the short term it's okay for the long term, 152 00:06:04,470 --> 00:06:07,870 probably not healthy and does not help you 153 00:06:07,870 --> 00:06:09,710 reach your goals if you continue to do that, 154 00:06:09,710 --> 00:06:10,470 obviously. 155 00:06:11,230 --> 00:06:12,590 Carol Cox: Yes. Oh, I completely agree. 156 00:06:12,790 --> 00:06:14,230 It is a coping mechanism, 157 00:06:14,230 --> 00:06:16,030 whether it's, you know, self-protection, that 158 00:06:16,030 --> 00:06:18,230 sense of also giving yourself a sense of 159 00:06:18,230 --> 00:06:20,710 control when there are so many things that 160 00:06:20,710 --> 00:06:22,950 just are not possible for us to control 161 00:06:22,950 --> 00:06:25,030 external factors. So what can we control? 162 00:06:25,030 --> 00:06:26,910 And there's actually a lot that we can 163 00:06:26,910 --> 00:06:28,510 control within our businesses, 164 00:06:28,510 --> 00:06:29,950 within the work that we're doing. 165 00:06:29,950 --> 00:06:32,710 And so that's what I tend to want to focus 166 00:06:32,710 --> 00:06:34,510 on. Okay. So what are the things that I can 167 00:06:34,510 --> 00:06:37,430 do when I can't control everything else? 168 00:06:37,670 --> 00:06:41,510 Now I am also the type of person where I will 169 00:06:41,510 --> 00:06:43,430 make decisions pretty quickly. 170 00:06:43,430 --> 00:06:45,990 And I am very willing to experiment and try 171 00:06:46,030 --> 00:06:47,350 new things. So even again, 172 00:06:47,350 --> 00:06:49,350 back in that summer of 2020, 173 00:06:49,670 --> 00:06:52,710 we we decided to put together this all day 174 00:06:52,750 --> 00:06:55,190 live virtual summit with ten women speakers 175 00:06:55,190 --> 00:06:57,360 who we coached on their TEDx style talks. 176 00:06:57,400 --> 00:06:59,480 Basically, we had this idea and by October of 177 00:06:59,480 --> 00:07:02,800 2020, the whole thing was live and it was 178 00:07:02,800 --> 00:07:06,160 amazing. And I feel like sometimes we a lot 179 00:07:06,160 --> 00:07:07,880 of people wait until, well, 180 00:07:07,880 --> 00:07:09,560 let me just see what happens next month, 181 00:07:09,560 --> 00:07:11,120 or maybe things will get better. Maybe we'll 182 00:07:11,120 --> 00:07:13,760 get back to normal and then I can. 183 00:07:13,800 --> 00:07:16,240 I don't have to experiment or I don't have to 184 00:07:16,280 --> 00:07:18,520 shift anything that I'm doing, 185 00:07:18,520 --> 00:07:19,760 which may be the case, 186 00:07:19,760 --> 00:07:22,560 but also I like to look at this as an 187 00:07:22,560 --> 00:07:25,040 opportunity to maybe now is the time to 188 00:07:25,080 --> 00:07:27,800 refresh your offerings or refresh your 189 00:07:27,800 --> 00:07:30,240 messaging, because maybe it's gotten a little 190 00:07:30,240 --> 00:07:32,120 stale or a little stagnant, 191 00:07:32,120 --> 00:07:34,040 or you've been doing the same thing for a 192 00:07:34,080 --> 00:07:36,760 while, and now you can have conversations 193 00:07:36,760 --> 00:07:39,080 with your clients or potential clients and 194 00:07:39,080 --> 00:07:41,040 figure out what are they needing right now, 195 00:07:41,440 --> 00:07:43,680 and address that instead of just kind of 196 00:07:43,720 --> 00:07:45,200 recycling the same stuff that you've been 197 00:07:45,200 --> 00:07:45,680 doing. 198 00:07:46,200 --> 00:07:47,960 Diane Diaz: Yeah, that's a great point. And I think that 199 00:07:48,000 --> 00:07:49,920 sort of speaks to the idea that, 200 00:07:50,080 --> 00:07:52,840 um, you know, I think we've talked about this 201 00:07:52,840 --> 00:07:55,720 before personally, is that these things 202 00:07:55,720 --> 00:07:57,120 happen in the world, whatever things are 203 00:07:57,120 --> 00:07:59,560 happening, Covid, whatever. We don't have 204 00:07:59,560 --> 00:08:02,120 control over that. And really, 205 00:08:02,120 --> 00:08:03,280 I've come to a place of like, 206 00:08:03,320 --> 00:08:05,720 who do I think I am that I would escape some 207 00:08:05,760 --> 00:08:07,280 something happening in the world, right? Like 208 00:08:08,200 --> 00:08:09,360 from the beginning of time, 209 00:08:09,600 --> 00:08:11,240 things happen in the world, right? 210 00:08:11,280 --> 00:08:14,200 And so we aren't special that we're going to 211 00:08:14,200 --> 00:08:15,840 escape things happening in the world. They're 212 00:08:15,840 --> 00:08:17,000 always going to happen. 213 00:08:17,000 --> 00:08:20,400 So we need to figure out how to keep moving 214 00:08:20,400 --> 00:08:22,640 forward in that. And I think that idea of 215 00:08:22,640 --> 00:08:24,560 pivoting, refreshing your message, 216 00:08:24,720 --> 00:08:26,560 looking at what best serves your clients 217 00:08:26,560 --> 00:08:29,280 right now, that's a good practice and builds 218 00:08:29,480 --> 00:08:32,160 a good sort of muscle for doing that again 219 00:08:32,160 --> 00:08:33,840 when the next thing comes along. 220 00:08:33,840 --> 00:08:34,960 Because let's be real, 221 00:08:35,320 --> 00:08:36,400 that is life, right? 222 00:08:36,440 --> 00:08:38,320 Things are going to come along and change, 223 00:08:38,320 --> 00:08:40,640 and so getting comfortable and then staying 224 00:08:40,640 --> 00:08:41,920 stuck is not the answer, 225 00:08:41,920 --> 00:08:44,360 but figuring out how you can pivot and then 226 00:08:44,640 --> 00:08:46,080 being good at doing that. 227 00:08:46,120 --> 00:08:48,160 Being good at pivoting is a good skill. 228 00:08:49,120 --> 00:08:50,240 Carol Cox: Yes, absolutely. 229 00:08:50,240 --> 00:08:53,560 And when doing the pivoting is also being 230 00:08:53,560 --> 00:08:56,930 able to communicate that to your audience in 231 00:08:56,930 --> 00:09:00,050 a way that that it that you're empathizing 232 00:09:00,050 --> 00:09:02,290 with them, that that you are understanding 233 00:09:02,290 --> 00:09:04,330 where they're at and that you're there to try 234 00:09:04,330 --> 00:09:06,450 to help them to solve the problems that 235 00:09:06,450 --> 00:09:08,210 they're having. Because if you think about as 236 00:09:08,210 --> 00:09:10,570 a business, that's what businesses do, 237 00:09:10,610 --> 00:09:12,810 is they help people to solve problems. 238 00:09:12,810 --> 00:09:15,850 And so the the problems that your clients may 239 00:09:15,890 --> 00:09:17,450 be having now could be different than what 240 00:09:17,450 --> 00:09:19,210 they had a year ago or three years ago or 241 00:09:19,210 --> 00:09:20,330 five years ago. 242 00:09:20,330 --> 00:09:21,770 So thinking about what that is, 243 00:09:21,770 --> 00:09:24,490 you could do a survey of your past clients, 244 00:09:24,490 --> 00:09:27,130 send them an email and ask them to fill out a 245 00:09:27,130 --> 00:09:28,890 survey. You can send out a survey to your 246 00:09:28,890 --> 00:09:30,730 email list, kind of get a sense of what 247 00:09:30,730 --> 00:09:32,610 they're working on. We did this back just a 248 00:09:32,610 --> 00:09:34,770 couple of months ago to get a sense of where 249 00:09:34,770 --> 00:09:36,290 people were at and what they needed. 250 00:09:36,290 --> 00:09:37,970 We actually ended up putting together an 251 00:09:37,970 --> 00:09:41,090 online workshop back in February to help 252 00:09:41,090 --> 00:09:42,690 people identify and find speaking 253 00:09:42,690 --> 00:09:44,650 engagements, because that was the top thing 254 00:09:44,770 --> 00:09:46,850 that the survey respondents said that they 255 00:09:46,850 --> 00:09:49,290 needed help with. And the second thing on the 256 00:09:49,290 --> 00:09:52,210 list was to get help on creating their 257 00:09:52,210 --> 00:09:54,530 signature talk. So we'll talk about that here 258 00:09:54,530 --> 00:09:55,700 in just a little bit. 259 00:09:55,860 --> 00:09:58,060 But before we get into the creating your 260 00:09:58,060 --> 00:10:00,940 signature talk aspect of it is that, 261 00:10:01,740 --> 00:10:03,380 again, a lot of times when things feel 262 00:10:03,420 --> 00:10:05,700 uncertain and we want to either isolate or we 263 00:10:05,700 --> 00:10:08,380 want to kind of press pause or say that we'll 264 00:10:08,380 --> 00:10:09,660 do things later. 265 00:10:09,660 --> 00:10:12,980 But actually right now is the best time to do 266 00:10:13,140 --> 00:10:15,180 two things. And the two things are 267 00:10:15,180 --> 00:10:16,340 contradictory. 268 00:10:16,340 --> 00:10:18,820 But but they are both necessary. 269 00:10:18,860 --> 00:10:21,860 The first thing is to double down on whatever 270 00:10:21,860 --> 00:10:24,300 is already working really well for you, 271 00:10:24,300 --> 00:10:26,700 in your business and in your marketing and in 272 00:10:26,700 --> 00:10:27,780 your visibility. 273 00:10:27,780 --> 00:10:30,300 And we'll share what is working really well 274 00:10:30,300 --> 00:10:31,980 for us. We'll double down on what's working 275 00:10:31,980 --> 00:10:34,060 well, because, you know, you're already 276 00:10:34,060 --> 00:10:35,380 getting results from that. 277 00:10:35,380 --> 00:10:36,860 But then the second thing which I mentioned 278 00:10:36,860 --> 00:10:38,380 earlier is experimentation. 279 00:10:38,420 --> 00:10:40,420 Pick 1 or 2 things that you haven't maybe 280 00:10:40,420 --> 00:10:42,700 done before and start experimenting. 281 00:10:43,260 --> 00:10:44,980 For example, you may have noticed that we've 282 00:10:44,980 --> 00:10:48,220 been putting out video podcast episodes this 283 00:10:48,220 --> 00:10:50,380 year because Diane and I have been we are 284 00:10:50,380 --> 00:10:52,220 fortunate enough to be able to film in one of 285 00:10:52,220 --> 00:10:54,340 the studios at Full Sail University, 286 00:10:54,380 --> 00:10:56,140 where we both teach, and it's a beautiful 287 00:10:56,140 --> 00:10:58,220 studio and we get and we give the students an 288 00:10:58,220 --> 00:11:01,060 opportunity to get hands on experience doing 289 00:11:01,060 --> 00:11:03,380 the filming. So that is something new that 290 00:11:03,380 --> 00:11:05,260 we're doing, and then we're cutting up the 291 00:11:05,260 --> 00:11:08,620 video episodes into shorter clips for YouTube 292 00:11:08,620 --> 00:11:10,020 shorts and on LinkedIn. 293 00:11:10,020 --> 00:11:12,220 So again, we're kind of experimenting in that 294 00:11:12,220 --> 00:11:14,060 side of visibility. 295 00:11:14,060 --> 00:11:16,700 But let's go back to what we're doubling down 296 00:11:16,700 --> 00:11:22,020 on, and it is in-person events and in-person 297 00:11:22,020 --> 00:11:23,940 speaking engagements because we're not in the 298 00:11:23,940 --> 00:11:25,700 Covid lockdown. Fortunately, 299 00:11:25,700 --> 00:11:27,460 we can go out and see people, 300 00:11:27,460 --> 00:11:29,220 which is really nice. And so, Diane, 301 00:11:29,260 --> 00:11:31,540 tell us about the speaking engagement you did 302 00:11:31,580 --> 00:11:34,100 at the beginning of February and how 303 00:11:34,100 --> 00:11:37,900 successful it was for us to get clients for 304 00:11:37,900 --> 00:11:39,740 an in-person workshop, and why you think that 305 00:11:39,740 --> 00:11:40,180 was? 306 00:11:41,180 --> 00:11:44,740 Diane Diaz: Yes. So I spoke at a local women's group and, 307 00:11:44,820 --> 00:11:47,780 um, for professional executive women and I, 308 00:11:47,940 --> 00:11:50,140 that speaking engagement came to me by way of 309 00:11:50,180 --> 00:11:52,700 a connection, who I met years ago at another 310 00:11:52,700 --> 00:11:55,470 women's group who I hadn't frankly talked to 311 00:11:55,510 --> 00:11:56,990 in quite some time. But she remembered that I 312 00:11:56,990 --> 00:11:58,670 spoke on the topic of personal branding. And 313 00:11:58,670 --> 00:12:00,470 so when that came up, when they were planning 314 00:12:00,470 --> 00:12:02,070 their programming for the year, 315 00:12:02,110 --> 00:12:03,790 she reached out to me. So this had been 316 00:12:03,790 --> 00:12:05,790 planned last year. 317 00:12:05,950 --> 00:12:08,270 So the date they chose was February. 318 00:12:08,270 --> 00:12:10,790 And so I gave the talk on personal branding 319 00:12:10,830 --> 00:12:12,670 to this group. I would say there were I think 320 00:12:12,670 --> 00:12:14,870 there were 65 women in attendance. 321 00:12:15,190 --> 00:12:18,470 Um, and they were engaged. 322 00:12:18,510 --> 00:12:21,510 They were energetic, they were excited. 323 00:12:21,550 --> 00:12:23,790 They were fun. They played along with all the 324 00:12:23,790 --> 00:12:25,870 activities, which was fantastic, 325 00:12:26,550 --> 00:12:28,550 and it was incredibly successful. 326 00:12:28,550 --> 00:12:30,030 We got some really great footage, 327 00:12:30,350 --> 00:12:33,430 and because the topic was personal branding 328 00:12:33,430 --> 00:12:36,590 and storytelling and your brand voice, 329 00:12:36,910 --> 00:12:39,550 we connected it to the workshop that we were 330 00:12:39,550 --> 00:12:41,430 putting on at the end of February, 331 00:12:41,430 --> 00:12:44,150 and we were able to get three registrations 332 00:12:44,150 --> 00:12:47,150 from the women that attended my talk at this 333 00:12:47,150 --> 00:12:49,310 organization that ended up attending our 334 00:12:49,310 --> 00:12:50,790 workshop, which was great, 335 00:12:50,910 --> 00:12:53,710 and they already knew they could see us. 336 00:12:53,710 --> 00:12:56,390 Me, us speaking your brand in action. 337 00:12:56,670 --> 00:12:58,590 How we do things. So they were super excited 338 00:12:58,590 --> 00:12:59,670 to come to the workshop. 339 00:13:00,190 --> 00:13:03,070 Carol Cox: Yes, and I 100% attribute that to being in 340 00:13:03,110 --> 00:13:05,830 person and them literally seeing you 341 00:13:05,870 --> 00:13:08,470 speaking, because we know when people see us 342 00:13:08,470 --> 00:13:10,790 speak and because we do a great job at it, 343 00:13:10,790 --> 00:13:12,950 that they're like, oh, I want to learn from 344 00:13:12,950 --> 00:13:14,990 Diane, or I want to learn from Carol because 345 00:13:14,990 --> 00:13:17,510 I want to have the same impact in the same 346 00:13:17,510 --> 00:13:19,990 results from when I go and do presentations. 347 00:13:19,990 --> 00:13:23,110 So yes, the timing worked out great for that. 348 00:13:23,110 --> 00:13:25,670 And so even if you're so even if you're not 349 00:13:25,670 --> 00:13:27,430 speaking coaches and people, I'm not going to 350 00:13:27,470 --> 00:13:29,390 hire you because they see you speak. 351 00:13:29,550 --> 00:13:32,670 But there is so much trust that is 352 00:13:32,670 --> 00:13:35,350 automatically generated when you're with 353 00:13:35,350 --> 00:13:37,470 someone in person, number one. 354 00:13:37,470 --> 00:13:38,790 And that is whether you're a speaker or 355 00:13:38,790 --> 00:13:41,070 you're just meeting someone out at an event, 356 00:13:41,070 --> 00:13:43,430 or meeting someone at a lunch or a coffee, 357 00:13:43,430 --> 00:13:45,870 there's instant trust when you're face to 358 00:13:45,910 --> 00:13:47,790 face with people in real life. 359 00:13:48,110 --> 00:13:49,950 And then when you are a speaker, 360 00:13:49,990 --> 00:13:53,000 there's also instant credibility Ability and 361 00:13:53,000 --> 00:13:54,880 authority because you're there speaking in 362 00:13:54,880 --> 00:13:57,120 the front of the room or on the stage to that 363 00:13:57,120 --> 00:14:00,320 audience. So you don't have to kind of prove 364 00:14:00,360 --> 00:14:03,600 prove to the audience that you can do what 365 00:14:03,640 --> 00:14:05,280 what you do in your business because you have 366 00:14:05,280 --> 00:14:07,480 that instant credibility and authority. And 367 00:14:07,480 --> 00:14:10,160 the third thing is that you're also in front 368 00:14:10,160 --> 00:14:13,520 of an engaged audience who is not distracted 369 00:14:13,520 --> 00:14:16,400 by a whole bunch of stuff on their computer 370 00:14:16,400 --> 00:14:18,680 screen, scrolling through LinkedIn or 371 00:14:18,680 --> 00:14:20,800 Instagram and all the emails that are coming 372 00:14:20,800 --> 00:14:22,760 in and all the work that they're doing on the 373 00:14:22,760 --> 00:14:24,240 different browser tabs, 374 00:14:24,240 --> 00:14:26,440 they're there in the room with you paying 375 00:14:26,440 --> 00:14:28,880 attention for 20, 30, 40, 376 00:14:29,120 --> 00:14:30,840 45 minutes. That's incredible. 377 00:14:30,880 --> 00:14:33,360 You really can't get that type of attention 378 00:14:33,360 --> 00:14:35,000 from people online. 379 00:14:35,000 --> 00:14:36,440 It's much, much more difficult to do that. 380 00:14:36,440 --> 00:14:37,680 Except, of course, you're listening to the 381 00:14:37,680 --> 00:14:40,320 podcast, which is another great way to do 382 00:14:40,320 --> 00:14:40,800 that. 383 00:14:40,840 --> 00:14:42,480 Diane Diaz: Yeah, I think they also the other thing that 384 00:14:42,480 --> 00:14:44,800 they get in person that's unique to in-person 385 00:14:44,800 --> 00:14:46,640 speaking engagements is they get the 386 00:14:47,120 --> 00:14:50,600 collective energy from everyone around them, 387 00:14:50,600 --> 00:14:53,000 which then fuels their excitement about it. 388 00:14:53,000 --> 00:14:55,160 So it's it's like it feeds on itself, 389 00:14:55,160 --> 00:14:57,720 which is hard to do virtually. 390 00:14:58,960 --> 00:15:00,560 Carol Cox: Oh, that's such a great point. 391 00:15:00,600 --> 00:15:02,880 Right. So they see one woman getting excited 392 00:15:02,880 --> 00:15:04,960 or one person getting excited and interested 393 00:15:04,960 --> 00:15:07,920 in what it is that you do as as a speaker and 394 00:15:07,920 --> 00:15:10,200 business owner, then other people naturally 395 00:15:10,400 --> 00:15:12,080 want to get involved too. 396 00:15:12,160 --> 00:15:14,120 It's like that aspect of social proof, 397 00:15:14,320 --> 00:15:16,800 but it's so tangible when you're in person. 398 00:15:18,160 --> 00:15:19,400 And then I know that, Diane, 399 00:15:19,440 --> 00:15:22,640 you've been doing a lot of in-person coffees, 400 00:15:22,640 --> 00:15:24,840 and I go to a lot of lunches as well, 401 00:15:24,880 --> 00:15:27,520 like reaching out to our network and really 402 00:15:27,640 --> 00:15:30,240 just and it's not about a sales pitch or it's 403 00:15:30,240 --> 00:15:32,520 not even like really a business development 404 00:15:32,840 --> 00:15:33,880 conversation. 405 00:15:33,880 --> 00:15:36,560 It's just to build those relationships and 406 00:15:36,560 --> 00:15:38,920 then get back to feeling in community. 407 00:15:39,160 --> 00:15:41,800 I know every time I go to lunch with a woman 408 00:15:41,800 --> 00:15:43,800 that I know here in Orlando, 409 00:15:43,960 --> 00:15:45,720 and we'll chat about kind of what's going on 410 00:15:46,080 --> 00:15:47,920 in the world or in what's going on with our 411 00:15:47,920 --> 00:15:50,800 businesses, is that I feel less alone. 412 00:15:50,800 --> 00:15:53,050 I feel like I'm not the only one who's 413 00:15:53,050 --> 00:15:56,050 thinking this or experiencing this and that, 414 00:15:56,090 --> 00:15:59,450 and that I feel like lessens the anxiety and 415 00:15:59,450 --> 00:16:01,490 gives me a much greater sense of, 416 00:16:01,530 --> 00:16:02,810 yes, we're going to get through this and 417 00:16:02,810 --> 00:16:04,250 we're going to get through this together. 418 00:16:04,890 --> 00:16:09,330 Diane Diaz: Absolutely. I've gone to so many coffee 419 00:16:09,330 --> 00:16:11,010 meetings lately, and I've also done some 420 00:16:11,010 --> 00:16:13,090 virtually. I just did one this morning with a 421 00:16:13,090 --> 00:16:15,290 woman that I literally just met yesterday on 422 00:16:15,290 --> 00:16:17,370 a webinar, so invited her to a virtual 423 00:16:17,370 --> 00:16:19,130 coffee, which was a great conversation. 424 00:16:19,410 --> 00:16:24,610 Um, and it's it is it does make you feel less 425 00:16:24,610 --> 00:16:27,330 alone. And I think it also makes you feel 426 00:16:27,330 --> 00:16:30,770 like you are taking some action steps towards 427 00:16:30,770 --> 00:16:32,810 building a support system and a community, 428 00:16:32,810 --> 00:16:36,890 which I find to be empowering because I am a 429 00:16:36,890 --> 00:16:40,050 person who tends to be more introverted and 430 00:16:40,410 --> 00:16:41,530 am fine being alone. 431 00:16:41,530 --> 00:16:42,690 But I know that I can't. 432 00:16:42,850 --> 00:16:44,810 You know I need to get out there with amongst 433 00:16:44,810 --> 00:16:46,050 the people, right? Like I need to be with 434 00:16:46,050 --> 00:16:47,810 people. So I know that I need to do that. 435 00:16:47,810 --> 00:16:49,650 So it helps me feel like I'm actually 436 00:16:49,650 --> 00:16:51,770 building that network. And, and then I always 437 00:16:51,770 --> 00:16:54,490 try to then connect them with other people, 438 00:16:54,690 --> 00:16:57,650 because that sort of sort of furthers it and 439 00:16:58,130 --> 00:17:00,370 aligns with the values of speaking your brand 440 00:17:00,370 --> 00:17:01,530 and the values that I have. 441 00:17:01,570 --> 00:17:04,170 But it sort of continues the momentum, 442 00:17:04,170 --> 00:17:06,010 and I think it creates some good juju in the 443 00:17:06,010 --> 00:17:06,650 world. Right? 444 00:17:07,490 --> 00:17:08,930 Carol Cox: Well, I love that you just met a woman 445 00:17:08,930 --> 00:17:10,810 yesterday in a webinar and invited her to 446 00:17:10,850 --> 00:17:13,370 virtual coffee today. I think it's also that 447 00:17:13,370 --> 00:17:15,930 taking immediate action or just going ahead, 448 00:17:15,970 --> 00:17:18,650 like get it done, keep the momentum going and 449 00:17:18,650 --> 00:17:21,850 try to kind of keep I try to keep focus on 450 00:17:21,850 --> 00:17:23,210 what am I doing this week? 451 00:17:23,450 --> 00:17:25,610 I try not to scroll away about what are 452 00:17:25,610 --> 00:17:27,210 things going to look like in three months or 453 00:17:27,210 --> 00:17:28,770 six months or a year from now, 454 00:17:28,770 --> 00:17:30,610 or anything like that? I kind of try to stay 455 00:17:30,610 --> 00:17:33,050 focused on the next week or two what's on my 456 00:17:33,050 --> 00:17:34,610 calendar, and if I'm finding like, 457 00:17:34,650 --> 00:17:37,010 oh, my Friday lunchtime is free. 458 00:17:37,050 --> 00:17:39,170 Let me, let me reach out to someone and 459 00:17:39,170 --> 00:17:40,690 schedule a lunch with them. 460 00:17:40,730 --> 00:17:41,690 Diane Diaz: Yes, I love that. 461 00:17:43,010 --> 00:17:45,890 Carol Cox: And so thinking about kind of what we've 462 00:17:45,930 --> 00:17:48,850 talked about here so far is number one, 463 00:17:48,890 --> 00:17:51,660 kind of re-examine your offerings and your 464 00:17:51,660 --> 00:17:53,660 messaging. Think about what your clients need 465 00:17:53,660 --> 00:17:55,100 right now, where they're are. Have some 466 00:17:55,100 --> 00:17:56,460 conversations with them. 467 00:17:56,500 --> 00:17:58,100 Do a survey with them. 468 00:17:58,140 --> 00:18:00,180 Double down on what's working really well for 469 00:18:00,180 --> 00:18:01,820 you right now in your business and marketing 470 00:18:01,820 --> 00:18:03,740 and visibility. And then also add some a 471 00:18:03,740 --> 00:18:05,540 little bit experimentation. 472 00:18:05,940 --> 00:18:09,300 I we really, really feel like you cannot go 473 00:18:09,300 --> 00:18:11,460 wrong with in-person coffees, 474 00:18:11,500 --> 00:18:14,580 lunches, events, speaking engagements. 475 00:18:14,580 --> 00:18:18,140 That really is going to accelerate that trust 476 00:18:18,180 --> 00:18:20,140 and that sense of authority and credibility 477 00:18:20,140 --> 00:18:22,580 and also attracting clients to you. 478 00:18:22,900 --> 00:18:24,540 And then the other thing is that as you're 479 00:18:24,540 --> 00:18:26,460 working on kind of thinking about, 480 00:18:26,500 --> 00:18:28,700 maybe you do need to pivot your offerings or 481 00:18:28,700 --> 00:18:30,300 your message a little bit. 482 00:18:30,340 --> 00:18:32,620 It's don't try to just do this all in your 483 00:18:32,620 --> 00:18:35,580 own head without a sounding board or feedback 484 00:18:35,580 --> 00:18:38,660 from someone else, because raising my hand 485 00:18:38,660 --> 00:18:40,220 from personal experience, 486 00:18:40,260 --> 00:18:42,020 I mean, I have like pages and pages of 487 00:18:42,020 --> 00:18:43,580 handwritten notes in Google Docs, 488 00:18:43,580 --> 00:18:46,540 and I'll even will use ChatGPT as a thinking 489 00:18:46,540 --> 00:18:48,860 partner to help me generate ideas. 490 00:18:49,260 --> 00:18:51,460 And it's helpful to a point. 491 00:18:51,460 --> 00:18:53,860 But honestly, then I get so overwhelmed 492 00:18:53,860 --> 00:18:55,540 because sometimes it comes up with so many 493 00:18:55,540 --> 00:18:58,220 ideas that I don't even really know what to 494 00:18:58,220 --> 00:18:59,820 do next. And so that's why I'm so grateful to 495 00:18:59,820 --> 00:19:01,940 have Diane, because we'll have our meetings 496 00:19:01,940 --> 00:19:03,100 and we'll talk. We'll talk, 497 00:19:03,100 --> 00:19:04,820 and then we'll just figure out what's the 498 00:19:04,820 --> 00:19:06,500 next thing that we're going to do, 499 00:19:06,540 --> 00:19:08,380 not the next ten things or not, 500 00:19:08,380 --> 00:19:10,140 what we're going to do from here for the next 501 00:19:10,140 --> 00:19:11,660 year. But like, what is the next thing that 502 00:19:11,660 --> 00:19:13,460 we want to do and how can we help our 503 00:19:13,460 --> 00:19:14,220 clients? 504 00:19:14,580 --> 00:19:16,220 Diane Diaz: Yes. Yeah, I love that. I like that idea of 505 00:19:16,220 --> 00:19:17,820 focusing on just the next thing, 506 00:19:18,140 --> 00:19:20,500 because then you can always have a next 507 00:19:20,500 --> 00:19:22,100 thing. There's always something that you can 508 00:19:22,100 --> 00:19:23,660 do. So just what's the next thing, what's the 509 00:19:23,660 --> 00:19:24,980 next thing, what's the next thing? 510 00:19:25,660 --> 00:19:28,300 Carol Cox: And Diane, in the notes for our conversation 511 00:19:28,300 --> 00:19:30,660 today, you you put in this and I love this. 512 00:19:30,700 --> 00:19:33,740 You said AA has a saying about this. 513 00:19:33,740 --> 00:19:35,220 Do you want to share what that is? 514 00:19:35,260 --> 00:19:36,500 Diane Diaz: Yes. And this, by the way, 515 00:19:36,500 --> 00:19:40,540 this comes from my being a rabid fan for the 516 00:19:40,540 --> 00:19:41,700 Armchair Expert podcast. 517 00:19:41,740 --> 00:19:43,060 This is where I heard it, because of course, 518 00:19:43,100 --> 00:19:45,580 the host of that is is in AA. 519 00:19:46,100 --> 00:19:48,700 Um, but I just they have a lot of great 520 00:19:48,700 --> 00:19:50,670 pearls of wisdom from AA that they share, 521 00:19:50,670 --> 00:19:52,510 and this is one that keeps coming up over and 522 00:19:52,510 --> 00:19:54,950 over. And I love it because I'm a person of 523 00:19:54,950 --> 00:19:57,310 action. It's that we don't think our way to 524 00:19:57,350 --> 00:19:59,670 right action, we act our way to right 525 00:19:59,670 --> 00:20:02,510 thinking. And you can apply that to anything, 526 00:20:02,550 --> 00:20:05,270 right? We can say, I wish I had the 527 00:20:05,270 --> 00:20:06,550 motivation to work out, 528 00:20:06,550 --> 00:20:09,030 but guess what? The working out gives you the 529 00:20:09,030 --> 00:20:10,670 motivation to want to work out right? 530 00:20:10,710 --> 00:20:13,950 So it's the doing of the thing that creates 531 00:20:13,950 --> 00:20:15,870 the action to want to do the thing. 532 00:20:15,870 --> 00:20:20,030 So you actually have to do it even when you 533 00:20:20,070 --> 00:20:21,430 like. If you're just thinking about doing, 534 00:20:21,430 --> 00:20:23,510 you don't have to wait for some motivation to 535 00:20:23,550 --> 00:20:25,310 strike you to go have coffee with someone. 536 00:20:25,310 --> 00:20:26,630 Just do the thing. 537 00:20:26,630 --> 00:20:28,190 And then the more you do the thing, the more 538 00:20:28,190 --> 00:20:29,190 you'll do the thing. 539 00:20:30,270 --> 00:20:33,070 Carol Cox: Right and well. And thinking about the work 540 00:20:33,070 --> 00:20:34,310 that we do with our clients, 541 00:20:34,310 --> 00:20:36,510 I have heard from so many of them over the 542 00:20:36,510 --> 00:20:40,110 years who are have been hesitant to go and 543 00:20:40,110 --> 00:20:42,670 deliver the first their talk for the first 544 00:20:42,670 --> 00:20:44,350 time. So whatever talk that we've created 545 00:20:44,350 --> 00:20:46,270 with them and then we're like, 546 00:20:46,270 --> 00:20:48,880 okay, but you're never going to figure out 547 00:20:48,880 --> 00:20:50,680 how to make it better, 548 00:20:50,680 --> 00:20:53,320 or what you want to change about it until you 549 00:20:53,320 --> 00:20:55,680 give it, because it's it is never going to be 550 00:20:55,680 --> 00:20:57,040 perfect. And number one, it will never be 551 00:20:57,040 --> 00:20:58,840 perfect. And it will change every single time 552 00:20:58,840 --> 00:21:00,560 you deliver it. But you're never going to 553 00:21:00,600 --> 00:21:03,520 know that until you go and actually do it and 554 00:21:03,520 --> 00:21:04,520 deliver it somewhere. 555 00:21:04,600 --> 00:21:06,560 Diane Diaz: Yes, there's so much power in action, 556 00:21:06,560 --> 00:21:08,200 and I think we forget that, 557 00:21:08,680 --> 00:21:11,160 which I think again, speaks to that idea of 558 00:21:11,160 --> 00:21:12,560 just invite someone to coffee, 559 00:21:12,560 --> 00:21:14,040 even if you just met them yesterday, invite 560 00:21:14,040 --> 00:21:16,160 them to coffee. Reach out and connect with 561 00:21:16,160 --> 00:21:17,920 them. Connect them with someone else. 562 00:21:17,920 --> 00:21:19,840 Just taking that action of what's the next 563 00:21:19,840 --> 00:21:22,320 thing can create more action. 564 00:21:22,320 --> 00:21:23,760 It's amazing how that works. 565 00:21:24,120 --> 00:21:26,000 Carol Cox: Yes, yeah. It's like it builds like the 566 00:21:26,000 --> 00:21:27,600 momentum builds on itself. 567 00:21:28,480 --> 00:21:31,840 So in in keeping in all the things that we 568 00:21:31,840 --> 00:21:33,600 just talked about here today and we of course 569 00:21:33,640 --> 00:21:35,400 want to walk our talk. 570 00:21:35,400 --> 00:21:38,440 So we too have been surveying our clients and 571 00:21:38,440 --> 00:21:40,360 talking with them and figuring out what is 572 00:21:40,360 --> 00:21:42,600 the best way that we can serve you all. 573 00:21:42,760 --> 00:21:45,960 So we are hosting another in-person workshop 574 00:21:45,960 --> 00:21:48,040 in Orlando on June 5th. 575 00:21:48,240 --> 00:21:50,640 So just coming up in less than two months, 576 00:21:50,640 --> 00:21:53,640 we the ones we did last fall and then this 577 00:21:53,640 --> 00:21:56,000 past February were so successful. 578 00:21:56,200 --> 00:21:58,520 The women loved them so much. 579 00:21:58,520 --> 00:21:59,640 It was so high energy. 580 00:21:59,640 --> 00:22:00,840 It was so fun. 581 00:22:01,040 --> 00:22:03,680 They had a great time not only building their 582 00:22:03,680 --> 00:22:05,120 stories and building their messaging and 583 00:22:05,120 --> 00:22:06,680 building their talks, but being able to 584 00:22:06,760 --> 00:22:09,560 practice it on the stage that we have there 585 00:22:09,560 --> 00:22:11,680 in the room in such a safe, 586 00:22:11,680 --> 00:22:14,560 supportive, encouraging environment. 587 00:22:14,720 --> 00:22:16,760 And they literally just love meeting each 588 00:22:16,800 --> 00:22:18,520 other and getting to know this incredible 589 00:22:18,520 --> 00:22:20,760 network of other women entrepreneurs and 590 00:22:20,760 --> 00:22:23,520 professionals. So this workshop we're calling 591 00:22:23,520 --> 00:22:27,080 narrative that sells because we know that in 592 00:22:27,080 --> 00:22:28,520 these uncertain times, 593 00:22:28,520 --> 00:22:31,240 what your business needs is to continue to 594 00:22:31,280 --> 00:22:33,800 attract leads and clients to keep the cash 595 00:22:33,800 --> 00:22:36,200 flow going. So we want to help you to do 596 00:22:36,200 --> 00:22:37,680 that. Now, you may be thinking, 597 00:22:37,680 --> 00:22:40,080 well, but you all do public speaking and 598 00:22:40,080 --> 00:22:41,880 signature talks. And what does that have to 599 00:22:41,880 --> 00:22:44,640 do with narrative that sells well? 600 00:22:44,680 --> 00:22:47,080 What we haven't done a great job at messaging 601 00:22:47,210 --> 00:22:50,090 to you all. Is that so many of our clients, 602 00:22:50,090 --> 00:22:52,410 when they have they have their signature talk 603 00:22:52,450 --> 00:22:54,730 created after working with us. 604 00:22:54,730 --> 00:22:56,450 They use it, yes, for their speaking 605 00:22:56,450 --> 00:22:58,890 engagements, their business presentations and 606 00:22:58,890 --> 00:23:01,370 their keynotes and conference sessions, 607 00:23:01,370 --> 00:23:03,850 but they actually end up using it for so much 608 00:23:03,850 --> 00:23:05,490 more. They use it for email nurture 609 00:23:05,490 --> 00:23:08,090 sequences, copy on their website, 610 00:23:08,130 --> 00:23:11,290 social media posts, podcast episodes. 611 00:23:11,450 --> 00:23:13,090 If they have their own podcast, 612 00:23:13,090 --> 00:23:15,290 they use it for stories and their thought 613 00:23:15,330 --> 00:23:17,410 leadership, for podcast interviews or doing 614 00:23:17,410 --> 00:23:18,730 other people's podcast. 615 00:23:18,730 --> 00:23:21,130 They use it in sales conversations because 616 00:23:21,130 --> 00:23:23,850 now they can understand for their audience 617 00:23:23,850 --> 00:23:25,330 and for their potential clients what 618 00:23:25,330 --> 00:23:26,690 challenges are they're facing, 619 00:23:26,690 --> 00:23:29,170 and then how do they, as the business owner, 620 00:23:29,290 --> 00:23:30,970 as that expert and thought leader, help them 621 00:23:30,970 --> 00:23:33,890 to get past those challenges so it makes them 622 00:23:34,090 --> 00:23:36,730 stand out and differentiates them from other 623 00:23:36,730 --> 00:23:39,450 people who do very similar things that they 624 00:23:39,450 --> 00:23:43,050 do. So our work has always been about this 625 00:23:43,050 --> 00:23:46,770 idea of, I guess persuasion maybe is is a is 626 00:23:46,810 --> 00:23:49,970 a good word, but I really want to you all 627 00:23:50,010 --> 00:23:51,690 listening to think about this idea of 628 00:23:51,690 --> 00:23:53,930 narrative that selves is how can you get 629 00:23:53,930 --> 00:23:56,570 people interested in what it is that you're 630 00:23:56,570 --> 00:23:58,290 doing, whether you're attracting leads and 631 00:23:58,290 --> 00:23:59,610 clients for your business, 632 00:23:59,610 --> 00:24:01,690 you want to attract more speaking engagements 633 00:24:01,690 --> 00:24:03,850 and opportunities, maybe media and podcast 634 00:24:03,890 --> 00:24:05,010 opportunities. 635 00:24:05,010 --> 00:24:06,490 So that's the work that we're going to do 636 00:24:06,490 --> 00:24:09,050 with you in the full day workshop in the 637 00:24:09,050 --> 00:24:11,890 morning, you're going to actually create your 638 00:24:11,890 --> 00:24:14,170 signature talk using our signature Talk 639 00:24:14,170 --> 00:24:15,250 Canvas framework. 640 00:24:15,250 --> 00:24:17,050 So I have it. If you're watching the video of 641 00:24:17,050 --> 00:24:18,650 this episode, you can see it here. So we're 642 00:24:18,650 --> 00:24:20,650 going to supply you with the poster board, 643 00:24:20,650 --> 00:24:21,770 all the post-it notes. 644 00:24:21,770 --> 00:24:24,330 And then we're going to walk you through step 645 00:24:24,330 --> 00:24:27,210 by step how to fill it out for yourself. 646 00:24:27,210 --> 00:24:31,170 And the same process we use in the VIP days 647 00:24:31,170 --> 00:24:32,450 that we do with our clients. 648 00:24:32,450 --> 00:24:34,370 So we're going to give you the same prompts, 649 00:24:34,370 --> 00:24:35,570 the same questions. 650 00:24:35,570 --> 00:24:36,970 You're going to fill it all out. 651 00:24:37,610 --> 00:24:39,330 Then we're going to have lunch together. And 652 00:24:39,330 --> 00:24:40,930 then in the afternoon we're going to talk 653 00:24:40,930 --> 00:24:42,850 about delivering your message. 654 00:24:42,850 --> 00:24:45,410 So how do you embody your message. 655 00:24:45,410 --> 00:24:47,340 So yes, for speaking engagements, 656 00:24:47,340 --> 00:24:49,540 but also when you're meeting people at 657 00:24:49,540 --> 00:24:51,660 networking events, what is that elevator 658 00:24:51,660 --> 00:24:53,500 pitch, but in the best way, 659 00:24:53,540 --> 00:24:55,060 like in a conversational way? 660 00:24:55,060 --> 00:24:57,020 How do you tell people what you do? 661 00:24:57,180 --> 00:24:59,180 How do you how do you embody that sense of 662 00:24:59,180 --> 00:25:03,260 confidence that you have in your business and 663 00:25:03,260 --> 00:25:05,020 the work that you do with your clients? 664 00:25:05,020 --> 00:25:06,500 So that's what we're going to get you on the 665 00:25:06,500 --> 00:25:08,060 stage and where you're going to have you 666 00:25:08,060 --> 00:25:10,460 practice a story or have you practice a 667 00:25:10,460 --> 00:25:11,980 portion of your talk. 668 00:25:12,260 --> 00:25:15,980 It truly will accelerate your messaging and 669 00:25:15,980 --> 00:25:17,660 your speaking delivery skills. 670 00:25:17,900 --> 00:25:19,620 With this one day workshop, 671 00:25:19,620 --> 00:25:21,820 you can get all of the details as speaking 672 00:25:21,820 --> 00:25:25,660 your Brand.com workshop and as a podcast 673 00:25:25,660 --> 00:25:29,340 listener. You can use the Coupon Code podcast 674 00:25:29,380 --> 00:25:33,100 200 to get $200 off the price. 675 00:25:33,100 --> 00:25:36,020 So the coupon code is podcast 200. 676 00:25:36,260 --> 00:25:39,940 So altogether podcast 200 to get $200 off. 677 00:25:39,940 --> 00:25:41,780 And that's at speaking your brand. 678 00:25:41,860 --> 00:25:43,940 Com slash workshop. 679 00:25:43,940 --> 00:25:45,740 And of course then you're also going to be in 680 00:25:45,740 --> 00:25:48,620 a room full of other amazing entrepreneurs 681 00:25:48,660 --> 00:25:50,100 and professionals. 682 00:25:50,140 --> 00:25:52,060 Diane, what's your favorite part of these 683 00:25:52,060 --> 00:25:53,340 in-person workshops? 684 00:25:53,980 --> 00:25:56,900 Diane Diaz: I think the connection and just seeing seeing 685 00:25:57,660 --> 00:26:00,620 the attendees, sort of the light bulb moments 686 00:26:00,620 --> 00:26:03,380 of when they really get whatever the thing is 687 00:26:03,380 --> 00:26:05,460 we're talking about and it really sinks in 688 00:26:05,460 --> 00:26:06,740 and how they can use it. 689 00:26:06,740 --> 00:26:09,620 And I want to add to just I know some people 690 00:26:09,620 --> 00:26:11,940 are going to hear this podcast episode and 691 00:26:11,940 --> 00:26:13,660 think, oh, but I don't want to be a speaker. 692 00:26:14,100 --> 00:26:16,660 You don't have to want to be a speaker for 693 00:26:16,660 --> 00:26:20,540 this to help you if you do sales calls with 694 00:26:20,540 --> 00:26:22,420 potential clients, if you, 695 00:26:22,820 --> 00:26:25,220 um, network, which we all do, 696 00:26:25,260 --> 00:26:27,540 right? If you do, if you do anything to 697 00:26:27,580 --> 00:26:29,700 promote the company that you don't work or 698 00:26:29,740 --> 00:26:31,140 that you don't own, right. 699 00:26:31,420 --> 00:26:33,060 Any of those things, if you're promoting 700 00:26:33,060 --> 00:26:35,820 anything of any kind to anyone, 701 00:26:35,860 --> 00:26:37,700 even just yourself, promoting yourself to 702 00:26:37,740 --> 00:26:40,380 other people, this is the workshop for you, 703 00:26:40,380 --> 00:26:42,460 because you are going to have those light 704 00:26:42,460 --> 00:26:44,100 bulb moments of like, oh, 705 00:26:44,460 --> 00:26:46,150 that's how I can say that. 706 00:26:46,150 --> 00:26:47,550 That's how it's going to resonate with 707 00:26:47,550 --> 00:26:49,310 someone. That's how it's really going to sink 708 00:26:49,350 --> 00:26:51,270 in. So they understand what I do and how I 709 00:26:51,270 --> 00:26:52,990 can help them. So I just wanted to share 710 00:26:52,990 --> 00:26:53,270 that. 711 00:26:53,750 --> 00:26:55,550 Carol Cox: Yes. Thank you so much for adding that note. 712 00:26:55,550 --> 00:26:57,470 So if you are, whether you're a business 713 00:26:57,470 --> 00:26:59,230 owner, if you are in marketing, 714 00:26:59,230 --> 00:27:01,750 if you're in sales, if you are a in a 715 00:27:01,790 --> 00:27:03,790 nonprofit and you're doing fundraising 716 00:27:03,790 --> 00:27:04,990 development or you're doing business 717 00:27:04,990 --> 00:27:08,350 development for a company or an organization, 718 00:27:08,390 --> 00:27:12,190 understanding how to explain what it is that 719 00:27:12,190 --> 00:27:15,670 you do and why you do it is absolutely 720 00:27:15,670 --> 00:27:17,590 essential. And I know that for those of you 721 00:27:17,590 --> 00:27:20,110 listening, you probably do this already. 722 00:27:20,110 --> 00:27:22,310 But then like like we've been talking about. 723 00:27:22,310 --> 00:27:24,870 But as things change externally, 724 00:27:24,910 --> 00:27:28,990 we also have to we have to refine and we have 725 00:27:28,990 --> 00:27:31,070 to change how we talk about what we do. 726 00:27:31,350 --> 00:27:33,470 And you need that sounding board of other 727 00:27:33,470 --> 00:27:35,590 people, especially other people who are not 728 00:27:35,630 --> 00:27:38,310 within your company, organization or your 729 00:27:38,310 --> 00:27:40,430 industry to give you that feedback. 730 00:27:40,430 --> 00:27:43,110 Because a lot of times we're in our bubbles 731 00:27:43,110 --> 00:27:46,390 and we understand what we say really well to 732 00:27:46,430 --> 00:27:48,470 the people who are around us in our companies 733 00:27:48,470 --> 00:27:50,830 and organizations, because we all understand 734 00:27:50,830 --> 00:27:52,510 the same things. When you go talk to someone 735 00:27:52,510 --> 00:27:54,670 else who's not in your industry or doesn't 736 00:27:54,670 --> 00:27:55,950 work in that nonprofit space, 737 00:27:55,950 --> 00:27:57,310 and they're like, what? I don't really 738 00:27:57,310 --> 00:27:59,870 understand what it is that that you're doing 739 00:27:59,870 --> 00:28:01,510 or what you want me to do next. 740 00:28:01,630 --> 00:28:03,430 So again, get all the details of Speaking 741 00:28:03,430 --> 00:28:04,990 your Brand workshop. 742 00:28:04,990 --> 00:28:07,310 We would absolutely love to have you here. 743 00:28:07,350 --> 00:28:08,470 In our last workshops, 744 00:28:08,470 --> 00:28:11,830 we've had people fly from Los Angeles, 745 00:28:11,870 --> 00:28:13,750 Seattle, Washington, DC, 746 00:28:13,950 --> 00:28:16,870 Texas all throughout Florida to come here to 747 00:28:16,910 --> 00:28:18,470 Orlando. So you don't have to be in the 748 00:28:18,470 --> 00:28:19,950 Orlando area or in Florida. 749 00:28:19,990 --> 00:28:21,390 You can come from anywhere. 750 00:28:21,630 --> 00:28:23,870 It's on a Thursday, so you can come and stay 751 00:28:23,870 --> 00:28:28,030 for a long weekend and enjoy the sunshine and 752 00:28:28,030 --> 00:28:29,950 the beaches here in Florida as well. 753 00:28:30,070 --> 00:28:31,710 All right, Diane, well, thank you so much 754 00:28:31,750 --> 00:28:33,990 once again for joining me in this 755 00:28:33,990 --> 00:28:34,950 conversation. 756 00:28:34,990 --> 00:28:35,950 Diane Diaz: My pleasure. 757 00:28:36,710 --> 00:28:38,590 Carol Cox: Until next time. Thanks for listening.