Swim Against The Tide

This week we are delighted to meet Peter Cattee the co-founder of Peak Pharmacy. Starting from “base zero,” Peter and his wife Jane transformed a single, dated chemist into Peak Pharmacy – now one of Britain’s largest independent pharmacy groups, with around 150 branches and turnover approaching £250 million. 

Peter joins Steve Henry to share the candid story behind that extraordinary growth: the risks, the lucky breaks, the acquisitions and the principles that shaped the
business.

It’s a refreshingly honest conversation about using money as a tool, trusting your own judgement, building for the love of building - and knowing when to step back for the next generation.

The SATT Team :)

#podcast #business #swimagainstthetide #growth #entrepreneurship

What is Swim Against The Tide?

The idea behind Swim Against The Tide podcast is to meet founders and leaders of businesses who have launched and operate in competitive markets, taking the bigger, more established players head on. It is about exploring what drove them, how their brand stood out, what they had to do to win and what lessons they have learned that they can share with the listeners to hopefully inspire them to take their own journey.

The show is presented by Steve Henry, Co-Founder of the specialist marketing group Audience Collective. Steve has enjoyed a 30-year career in advertising helping 100s of brands win and grow. He is passionate about telling these stories and sharing their journeys, both good and bad, to help the next generation learn and encourage them to one day start their own challenger brand.

If you would like to be a guest on the podcast, please email satt@thisisaudience.com and we will be in touch.