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In this episode of Content Briefly, we’ve interviewed Kisha Velazquez, Web Content Manager at Fordham University School of Law, and discussed how she came into content marketing from entrepreneurship, how she uses content SEO to attract visitors, and more.
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Timestamps:
00:00 Intro
03:25 Who is Kisha Kisha Velazquez?
03:55 Kisha’s background.
07:22 Going into content marketing with an entrepreneurship background.
09:58 Acquiring customers (in this case law students) at Fordham University School of Law.
11:48 Day-in-the-life as a web content manager at Fordham.
15:42 What goes into making the Fordham website accessible.
17:02 Engaging subject matter experts for content marketing material.
19:56 The type of web pages we publish at Fordham.
21:47 How we approach SEO marketing.
22:42 Domain authority and page ranking.
24:50 Workflows and work-life balance working for a startup vs an established brand.
29:23 The transition from startup to academic setting.
31:07 Recent initiatives at Fordham.
32:14 Learn more about Kisha and Fordham University School of Law and get in touch.
33:15 Outro
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Useful Links:
Website: https://www.fordham.edu/school-of-law/
Kisha on LinkedIn: https://www.linkedin.com/in/kishavelazquez/
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Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
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************************
Timestamps:
00:00 Intro
03:25 Who is Kisha Kisha Velazquez?
03:55 Kisha’s background.
07:22 Going into content marketing with an entrepreneurship background.
09:58 Acquiring customers (in this case law students) at Fordham University School of Law.
11:48 Day-in-the-life as a web content manager at Fordham.
15:42 What goes into making the Fordham website accessible.
17:02 Engaging subject matter experts for content marketing material.
19:56 The type of web pages we publish at Fordham.
21:47 How we approach SEO marketing.
22:42 Domain authority and page ranking.
24:50 Workflows and work-life balance working for a startup vs an established brand.
29:23 The transition from startup to academic setting.
31:07 Recent initiatives at Fordham.
32:14 Learn more about Kisha and Fordham University School of Law and get in touch.
33:15 Outro
************************
Useful Links:
Website: https://www.fordham.edu/school-of-law/
Kisha on LinkedIn: https://www.linkedin.com/in/kishavelazquez/
************************
Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
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Creators & Guests
What is Content, Briefly?
"Content, Briefly" is your go-to podcast for content marketing strategy. Each week, host Jimmy Daly interviews SaaS content leaders to understand all the nuances of their content programs—things like content org structure, KPIs, workflows, meeting agendas, and much more.
This podcast is presented by Superpath, the internet's best content marketing community.