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This session will be a behind-the-scenes look at what it takes to scale paid media into a predictable growth engine.
You’ll be learning from the best.
After leading HubSpot’s global paid media engine for a decade, and growing it from a $20K experiment into a 20-person powerhouse with a $750m ad spend, Rex Gelb founded Summit Chase to help the world’s most innovative brands achieve rapid growth.
He’s helped category-defining companies like Ramp, Vercel, and Reddit break through growth plateaus and turn paid media into a high-velocity revenue driver, not just a source of clicks.
What you can expect from this session:
- The HubSpot Scaling Framework: The step-by-step evolution of a global B2B ad program across 15+ countries and 6 languages.
- Breaking Growth Plateaus: How to identify the "stalling points" in your account and the specific levers needed to unlock the next level of scale.
- The 90% Rule of Failure: Why most B2B campaigns fail and how to build an experimentation engine that identifies winners with surgical precision.
- Platform Synergy (Google, Meta, LinkedIn): How to balance your budget across platforms to optimize for pipeline and LTV rather than vanity metrics.
- Hands-on Strategy for B2B & SaaS: Real-world tactics for using intent-based data to drive meaningful business growth for complex professional services.
Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/
Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.
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Creators and Guests
Host
Steffen Hedebrandt
Steffen Hedebrandt is the Chief Marketing Officer at Dreamdata, a leading Revenue Attribution Platform that enables B2B marketing teams to optimize and automate their marketing efforts with confidence. Steffen has become a household name in revenue marketing circles, combining a growth mindset with a deep, data-driven approach to scaling marketing orgs. A seasoned marketing leader known for his non-nonsense results-oriented approach, Steffen has a proven track record of scaling companies and building high-performing teams at Upwork and Airtame. With hands-on experience in tackling the challenges of rapid growth, he understands what it takes to drive success in today’s fast-paced marketing environment.
What is Attributed - A podcast by Dreamdata?
Welcome to Attributed by Dreamdata, the B2B marketing podcast for marketing teams looking to master growth. Every week, we host experts from the B2B go-to-market space to discuss digital marketing strategies, B2B podcast marketing, and revenue optimization. Whether you're lead gen or Ops, join our marketing podcast interviews to learn how to fire up revenue and solve your biggest B2B marketing challenges.