Introducing: Season 2 of Podcast Marketing Trends Explained

It’s a turbulent time to be a podcaster.

YouTube and Spotify are introducing discovery algorithms that have the potential to both help and hurt creators. The rise of video podcasting is challenging the very definition of what a podcast even is. And AI… well, you already know about AI.

In short, being a podcaster today means trying to keep your head above water in the firehose of noise that is constantly flooding your listeners’ screens, feeds, and even personal recommendations.

So the question is: In the face of all of this noise, competition, and change, what are we as creators supposed to do? 

Or, maybe a better question: Who are the podcast creators and marketers who are making the most of this changing podcast landscape, and what can we learn from the way they’re creating and marketing their shows, that we can apply to our own?

In Season 2 of Podcast Marketing Trends Explained, our goal is to get to the bottom of these questions, using a mix of data and personal insights and observations from our own podcasting experiments.

In every episode, we’ll take one key data point from the latest Podcast Marketing Trends Report, and break down what it means for you as a podcast creator, producer, or marketer, so you can make smarter, savvier, data-driven decisions about how to make and market your show.

You can check out the full report at podcastmarketingtrends.com and hit subscribe wherever you’re listening now to get every episode of this season.

⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://go.podcastmarketingacademy.com/audit-pmte-sn ⭐️

Resources

Subscribe to Podcast Marketing Trends Explained

Check out the Podcast Marketing Trends 2024 Report

Subscribe to the Scrappy Podcasting Newsletter

Try Transistor.fm for free for 14 days

✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback

Creators & Guests

Host

Jeremy Enns

👨‍🏫 Helping scrappy founders & marketers hit their next growth milestone @podgrowthschool📈 50M+ Client downloads✍️ Sharing daily podcast growth tips

Host

Justin Jackson

⚡ Bootstrapping, podcasting, calm companies, business ethics. Co-founder of @transistorfm (podcast hosting).

What is Podcast Marketing Trends Explained: Data-Driven Podcast Growth Strategies?

It's easier than ever to launch and produce a podcast. But it's never been harder to grow one.

On this show, we break down and explore what the data says about what it takes to market and grow a podcast in 2025 to help you make smarter decisions about your show, grow faster, and earn more.

Together, cohosts—and longtime podcasters, creators, and marketers—Jeremy Enns (Podcast Marketing Academy) and Justin Jackson (Transistor.fm) explore topics like:

How do you define success for your podcast?
What are the most effective marketing strategies, tactics, and growth channels for podcasts?
What does the data say about how to structure your show and episodes?
Which social media channels should you focus on as a podcaster?
How do you stack up to other shows?

Using the data uncovered by the annual Podcast Marketing Trends Report, our goal is to make sense of the numbers and turn them into actionable insights that you can use to create a better show and market it more effectively.

You can find the latest report at podcastmarketingtrends.com.