In this episode, we're joined by César Martín, the visionary CEO of ChatWith, a platform transforming how small businesses connect with their customers through WhatsApp. ChatWith supports the freelance economy by facilitating direct, personalized, and real-time interactions through WhatsApp. Because WhatsApp is the future of communication.
This is Entrepreneur Perspectives: Introspective podcast conversations with and for entrepreneurs.
In this episode, "WhatsApp Is the Future of Communication with César Martín of ChatWith":
- The shift in device preference from computers to phones for users of all ages, and how it's changing the landscape of business communication.
- The concept of remote work and its increasing feasibility for startups and how ChatWith supports this new work culture.
- The importance of messaging platforms like WhatsApp in the current business environment, especially for micro-companies offering personalized services.
- Insights into the evolution of email communication, comparing its relevance to that of broadcast television in the age of streaming services.
- The significance of focusing on a niche for startups to ensure success and the role of user feedback in shaping product development.
- Practical advice for small businesses on using ChatWith to enhance customer engagement and conversion rates through WhatsApp.
Guest Spotlight: César Martín, a seasoned entrepreneur with a rich background in design and marketing, has ventured into the tech world to make a significant impact. With ChatWith he aims to bridge the gap between small businesses and their customers, leveraging the power of WhatsApp to create meaningful connections.
Learn more about ChatWith:
Call to Action: If you're a small business owner, entrepreneur, or freelancer looking to enhance your customer communication and drive growth, consider adding a WhatsApp button to your landing page or website with ChatWith. Experience the difference in engagement and conversion firsthand.
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What is Entrepreneur Perspectives?
Entrepreneur Perspectives is a podcast about leaders think right now. No prep. No rehearsed answers. Just real conversations about what’s on their mind when the mic goes on.
Hosted by Eric Kasimov, founder of KazSource and creator of QuietLoud Studios, the show features founders, creatives, operators, and curious minds — all sharing what they’re working through, building toward, or rethinking in real time.
I’m Eric, and I ask people what they’re seeing from where they stand — in this moment.