Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.


Ready to be the Don of content entrepreneurship? Sit with Joe Pulizzi, the man who wrote the playbook. No B.S., just raw, actionable steps to dominate.

Learn the common pitfalls, nailing your audience, and the "listening post" tactic. It's not just an episode; it's your roadmap to being the godfather of your content empire.

Topics Covered:
  • (00:00) - Intro
  • (01:38) - The Kardashians and beyond: How to identify real content creators
  • (02:48) - Did Joe Pulizzi really invent content marketing?
  • (04:12) - Generic content needs to die: Embrace the tilt or stay silent
  • (07:00) - Is more always better? (the quality-quantity debate)
  • (11:35) - Identify your target audience
  • (13:52) - How to find your unique spot in a crowded market
  • (16:11) - The secrets to spotting the next big thing
  • (18:32) - The "listening post" strategy: How to grasp your audience's needs
  • (20:30) - How to craft your unique content mission for max impact
  • (23:27) - Finding your groove: Picking the perfect platform for your stories
  • (26:35) - Trimming the fat: Prioritize finances in your content journey
  • (29:50) - The ultimate guide to monetizing content
  • (32:22) - Summarizing what Joe shared with us today

***

→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

🐔

Creators and Guests

Host
Louis Grenier
The French guy behind Everyone Hates Marketers
Guest
Joe Pulizzi
Founder of The Tilt Newsletter (for Content Creators) & Creator Economy Expo (Annual Event for Creators)

What is Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast?

The only marketing podcast for people sick of marketing bullsh*t—with zero fluff and 1M+ downloads—voted "#1 marketing podcast worth your time" by Ahrefs. Running strong for seven years and 250+ episodes covering evergreen topics:

* Customer research
* Marketing strategy
* Product marketing
* Content marketing
* Brand positioning
* B2B marketing
* Digital media
* Advertising
* Messaging
* Branding

No-nonsense marketer Louis Grenier serves real, actionable insights every week from industry big names like Seth Godin or Joanna Wiebe to underground talent you've probably never heard of.

Tune in to learn how to stand the f*ck out and market... without selling your soul.